Marketing Research Concepts (MKTG6001)
UNIT OF STUDY
This unit provides an introduction to marketing research and an overview of the industry. The major components of marketing research projects are discussed and students gain an insight into understanding and structuring research problems. The unit also gives an overview of primary, secondary and internal sources of data as well as advanced methods and techniques of research.
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Further unit of study information
1x 3hr seminar per week
group term project (38%), 2 x exams (48%), research participation (4%), and class participation (10%)
Faculty/department permission required?
Unit of study rules
Prerequisites and assumed knowledge
Study this unit outside a degree
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