Marketing Research Concepts
MKTG6001
This unit provides an introduction to marketing research and an overview of the industry. The major components of marketing research projects are discussed and students gain an insight into understanding and structuring research problems. The unit also gives an overview of primary, secondary and internal sources of data as well as advanced methods and techniques of research.
Unit of study details
Unit of study level: Postgraduate
Credit points: 6
Commencing semesters: 2, 1
Further unit of study information
Unit of study handbook: MKTG6001
Costs and scholarships information: Costs and Scholarships
Final dates to withdraw from units of study: Census Dates
Available for study abroad and exchange: Yes