Marketing Strategy (MKTG6003)


This unit is a survey of marketing strategy and planning. It critically evaluates key marketing strategy concepts such as SWOT analysis; alternative identification and evaluation; marketing research to inform strategic decision making; selection of alternatives and implementation of strategy and the role of the marketing mix elements in marketing strategy. It also critically evaluates sustainable and non-sustainable advantages.

Our courses that offer this unit of study

Further unit of study information


1x 3hr seminar per week


final exam (40%), team project (20%), presentation (10%), class and blackboard particiapation (20%), reflection (10%)

Faculty/department permission required?


Unit of study rules

Prerequisites and assumed knowledge


Study this unit outside a degree

Non-award/non-degree study

If you wish to undertake one or more units of study (subjects) for your own interest but not towards a degree, you may enrol in single units as a non-award student.

Cross-institutional study

If you are from another Australian tertiary institution you may be permitted to underake cross-institutional study in one or more units of study at the University of Sydney.