New Product Development (MKTG6004)
UNIT OF STUDY
New products and services are crucial to successful growth and increased profits in many industries. Students are introduced to the development and marketing of new products and services in both the private and public sectors. A product development assignment is carried out to reinforce the material covered and to provide realistic examples of how new products are designed, tested and launched.
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Further unit of study information
1x 3hr seminar per week
group case analysis (35%), group presentation (15%), exam (30%), individual participation (10%), and participation portfolio (10%)
Faculty/department permission required?
Unit of study rules
Prerequisites and assumed knowledge
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