Marketing Communications
MKTG6005
This unit provides a theoretical and practical perspective on the role of marketing communications in the marketing process, planning and implementation. The unit focuses on the role of different media (television, radio, print, outdoor, cinema, Internet) and covers various aspects of advertising and promotions management including: mass media advertising, in-store advertising, sales promotion, public relations, sponsorships, and personal selling.
Unit of study details
Unit of study level: Postgraduate
Credit points: 6
Commencing semesters: 1, 7
Further unit of study information
Unit of study handbook: MKTG6005
Costs and scholarships information: Costs and Scholarships
Final dates to withdraw from units of study: Census Dates
Available for study abroad and exchange: Yes