Marketing Communications (MKTG6005)


This unit provides a theoretical and practical perspective on the role of integrated marketing communications in the marketing process, planning and implementation. The unit focuses on the role of different media (e.g. television, radio, print, outdoor, cinema, Internet, mobile and social media) and covers various aspects of advertising and promotions management including: mass media advertising, online, mobile, social media, in-store advertising, sales promotion, public relations, sponsorships, and personal selling.

Our courses that offer this unit of study

Further unit of study information


Intensive - 6 days, 9:30am-5pm


in-class participation (10%), assignment (25%), assignment (30%), final exam (35%)

Faculty/department permission required?


Unit of study rules

Prerequisites and assumed knowledge


Study this unit outside a degree

Non-award/non-degree study

If you wish to undertake one or more units of study (subjects) for your own interest but not towards a degree, you may enrol in single units as a non-award student.

Cross-institutional study

If you are from another Australian tertiary institution you may be permitted to underake cross-institutional study in one or more units of study at the University of Sydney.