Marketing Communications (MKTG6005)
UNIT OF STUDY
This unit provides a theoretical and practical perspective on the role of marketing communications in the marketing process, planning and implementation. The unit focuses on the role of different media (television, radio, print, outdoor, cinema, Internet) and covers various aspects of advertising and promotions management including: mass media advertising, in-store advertising, sales promotion, public relations, sponsorships, and personal selling.
Our courses that offer this unit of study
Further unit of study information
Intensive - 6 days, 9:30am-5pm
in-class participation (18%), individual assignments (20%), research component (2%), group project (30%), and final exam (30%)
Faculty/department permission required?
Unit of study rules
Prerequisites and assumed knowledge
Study this unit outside a degree
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