Consumer Behaviour (MKTG6007)

UNIT OF STUDY

This unit explores the processes that govern why consumers buy (and don't buy), and what possessions mean to them. Students learn to apply the concepts, principles, and theories from various social sciences to the study of factors that influence the acquisition and consumption of products, services and ideas. Specifically, principles from economics, psychology, sociology, social psychology, cultural anthropology and human geography are used to describe and explain consumer behaviour.

Our courses that offer this unit of study

Further unit of study information

Classes

1x 3hr seminar per week

Assessment

Individual assignment (20%), Group assignment (30%), Presentation of group assignment (10%), Tutorial preparation portfolio (15%), and Final exam (25%)

Faculty/department permission required?

No

Unit of study rules

Prerequisites and assumed knowledge

MKTG5001

Study this unit outside a degree

Non-award/non-degree study

If you wish to undertake one or more units of study (subjects) for your own interest but not towards a degree, you may enrol in single units as a non-award student.

Cross-institutional study

If you are from another Australian tertiary institution you may be permitted to underake cross-institutional study in one or more units of study at the University of Sydney.