Consumer Behaviour (MKTG6007)
UNIT OF STUDY
This unit explores the processes that govern why consumers buy (and don't buy), and what possessions mean to them. Students learn to apply the concepts, principles, and theories from various social sciences to the study of factors that influence the acquisition and consumption of products, services and ideas. Specifically, principles from economics, psychology, sociology, social psychology, cultural anthropology and human geography are used to describe and explain consumer behaviour.
Our courses that offer this unit of study
Further unit of study information
1x 3hr seminar per week
Individual assignment (20%), Group assignment (30%), Presentation of group assignment (10%), Tutorial preparation portfolio (15%), and Final exam (25%)
Faculty/department permission required?
Unit of study rules
Prerequisites and assumed knowledge
Study this unit outside a degree
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