Consumer Behaviour
MKTG6007
This unit explores the processes that govern why consumers buy (and don't buy), and what possessions mean to them. Students learn to apply the concepts, principles, and theories from various social sciences to the study of factors that influence the acquisition and consumption of products, services and ideas. Specifically, principles from economics, psychology, sociology, social psychology, cultural anthropology and human geography are used to describe and explain consumer behaviour.
Unit of study details
Unit of study level: Postgraduate
Credit points: 6
Commencing semesters: 1, 2
Further unit of study information
Unit of study handbook: MKTG6007
Costs and scholarships information: Costs and Scholarships
Final dates to withdraw from units of study: Census Dates
Available for study abroad and exchange: Yes