Consumer Behaviour (MKTG6007)


This unit focuses on the concepts, processes and theories that assist marketing managers in enacting a consumer-centric approach to marketing. Students learn to apply the concepts, principles, and theories from various social sciences to the study of factors that influence the acquisition, consumption and disposition of goods, services and experiences. Specifically, principles from economics, psychology, sociology, social psychology, cultural anthropology etc. are used to describe and explain consumer behaviour.

Our courses that offer this unit of study

Further unit of study information


1x 3hr seminar per week


class participation (15%), oral presentation (15%), written assignment (25%), mid semester exam (15%), final exam (30%)

Faculty/department permission required?


Unit of study rules

Prerequisites and assumed knowledge


Study this unit outside a degree

Non-award/non-degree study

If you wish to undertake one or more units of study (subjects) for your own interest but not towards a degree, you may enrol in single units as a non-award student.

Cross-institutional study

If you are from another Australian tertiary institution you may be permitted to underake cross-institutional study in one or more units of study at the University of Sydney.