International and Global Marketing (MKTG6013)
UNIT OF STUDY
This unit introduces students to international marketing using the marketing concept. It firstly considers environmental factors and then studies how marketing strategies are affected by those environmental factors. It aims to give students an awareness and understanding of international marketing concepts and highlight their importance in a rapidly changing global economy. Additionally it aims to develop student skills in designing and implementing marketing strategies in diverse international and global contexts. Topics such as Market size assessment, foreign market selection, and strategies; International and global products, services and brands, Funding, financing, budgeting, and pricing for int'l markets; Int'l distribution channels and logistics; and Int'l promotions (global vs multinational approaches) will be specific to international marketing. Yet, some topics/chapters covered in this unit may overlap with topics in various International Business units (IBUS) relating to international environment, internationalisation of firms, culture and foreign market entry strategies.
Our courses that offer this unit of study
Further unit of study information
1x 3hr seminar per week
participation (20%), exam (30%), final assignment written project (30%), final assignment presentation (18%), and research component (2%)+M26
Faculty/department permission required?
Unit of study rules
Prerequisites and assumed knowledge
Study this unit outside a degree
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