International and Global Marketing
MKTG6013
This unit introduces students to international marketing using the marketing concept. It firstly considers environmental factors and then studies how marketing strategies are affected by those environmental factors. It aims to give students an awareness and understanding of international marketing concepts and highlight their importance in a rapidly changing global economy. Additionally it aims to develop student skills in designing and implementing marketing strategies in diverse international and global contexts.
Unit of study details
Unit of study level: Postgraduate
Credit points: 6
Commencing semesters: 1, 2
Further unit of study information
Unit of study handbook: MKTG6013
Costs and scholarships information: Costs and Scholarships
Final dates to withdraw from units of study: Census Dates
Available for study abroad and exchange: Yes
Our courses that offer this unit of study
- Master of US Studies
- Graduate Diploma in US Studies
- Graduate Certificate in US Studies
- Master of Commerce and Master of Logistics Management
- Master of International Business and Master of Commerce
- Master of International Business and Master of Logistics Management
- Master of International Business
- Master of Commerce
- Graduate Diploma in Commerce
- Graduate Certificate in Commerce