International and Global Marketing (MKTG6013)


This unit aims to give students an understanding of international marketing concepts by using the framework of marketing mix elements of product, price, distribution and promotions, and highlights their importance in a rapidly changing global economy. Topics include the `scope and environmental factors (PEST)¿ including `culture¿; ¿globalisation verses internationalisation and multinational corporations¿; `international and global products, services and brands¿, `market size assessment¿; `foreign market selection¿; `foreign market entry mode¿; `pricing for int¿l markets¿; int¿l distribution channels¿; and `int¿l promotions (global vs. multinational approaches) and strategies¿. Understanding these concepts help students develop skills in designing and implementing marketing strategies in diverse international country contexts.

Our courses that offer this unit of study

Further unit of study information


1x 3hr seminar per week


quizzes & reflection (15%), participation (17%), final project (28%), presentation (10%), midterm exam (30%)

Faculty/department permission required?


Unit of study rules

Prerequisites and assumed knowledge


Study this unit outside a degree

Non-award/non-degree study

If you wish to undertake one or more units of study (subjects) for your own interest but not towards a degree, you may enrol in single units as a non-award student.

Cross-institutional study

If you are from another Australian tertiary institution you may be permitted to underake cross-institutional study in one or more units of study at the University of Sydney.