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Digital and Social Media Marketing

MKTG6015

This subject introduces students to emerging interactive technologies, most notably social media tools, and discusses ways in which these technologies can be exploited by businesses to more effectively serve markets. We examine how marketing-related functions are changed by the potential of these technologies, and how these new technologies can become key components of the organization's strategic marketing efforts. This course starts from the premise that savvy consumers are increasingly participating in brands rather than merely receiving their messages, and explores how marketers can stoke conversations, co-create experiences and stories, and build engaging relationships with consumers.

Unit of study details

Unit of study level: Postgraduate

Credit points: 6

Commencing semesters: 107

Further unit of study information

Unit of study handbook: MKTG6015

Costs and scholarships information: Costs and Scholarships

Final dates to withdraw from units of study: Census Dates

Available for study abroad and exchange: No

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