Digital and Social Media Marketing (MKTG6015)

UNIT OF STUDY

This unit introduces students to emerging interactive technologies, most notably social media tools, and discusses ways in which these technologies can be exploited by businesses to more effectively serve markets. The unit examines how marketing-related functions are changed by the potential of these technologies, and how these new technologies can become key components of the organisation's strategic marketing efforts. This unitstarts from the premise that savvy consumers are increasingly participating in brands rather than merely receiving their messages, and explores how marketers can stoke conversations, co-create experiences and stories, and build engaging relationships with consumers.

Our courses that offer this unit of study

Further unit of study information

Classes

1x 3hr seminar per week

Assessment

lab exercises (25%), group project presentation (25%), individual reflections (25%), and final 3hr exam (25%)

Faculty/department permission required?

No

Unit of study rules

Prerequisites and assumed knowledge

MKTG5001

Study this unit outside a degree

Non-award/non-degree study

If you wish to undertake one or more units of study (subjects) for your own interest but not towards a degree, you may enrol in single units as a non-award student.

Cross-institutional study

If you are from another Australian tertiary institution you may be permitted to underake cross-institutional study in one or more units of study at the University of Sydney.