Business Marketing (MKTG6020)

UNIT OF STUDY

Business marketing is concerned with the marketing of products and services to other businesses and institutions. It involves selecting, developing and managing customer relationships in line with the skills, resources, strategy and objectives of both the supplier and customer companies. Traditionally, business marketing was approached using the '4P's' framework. This unit exposes students not only to the traditional view but contrasts that approach with the interactions, relationships and networks approach to business marketing. The unit aims to develop students into more complete marketers, capable of operating within the dynamic business marketing environment.

Our courses that offer this unit of study

Further unit of study information

Classes

1x 3hr seminar per week

Assessment

participation (20%), case study assignment (30%), and group assignment (50%)

Faculty/department permission required?

No

Unit of study rules

Prerequisites and assumed knowledge

MKTG5001

Study this unit outside a degree

Non-award/non-degree study

If you wish to undertake one or more units of study (subjects) for your own interest but not towards a degree, you may enrol in single units as a non-award student.

Cross-institutional study

If you are from another Australian tertiary institution you may be permitted to underake cross-institutional study in one or more units of study at the University of Sydney.