Services Marketing
MKTG6103
Today's economy is dominated by service industries. Service industries account for almost 80 per cent of Australia's GDP and will generate virtually all the growth in new jobs. It is acknowledged that there are significant differences between services marketing and goods marketing. Unfortunately, most traditional marketing texts primarily focus on the marketing of physical goods. While these texts obviously provide valuable learning and insight, they are inadequate in preparing students for the marketing skills required in today's dynamic and service-based economies. This unit is designed to prepare students for senior marketing roles in today's "new" economy. It explores the unique characteristics of services organisations and distinctive marketing approaches required for success.
Unit of study details
Unit of study level: Postgraduate
Credit points: 6
Commencing semesters: 2
Further unit of study information
Unit of study handbook: MKTG6103
Costs and scholarships information: Costs and Scholarships
Final dates to withdraw from units of study: Census Dates
Available for study abroad and exchange: Yes