Innovative Marketing Strategies (MKTG6203)

UNIT OF STUDY

This unit is about developing and managing innovative competitive marketing strategies. It not only combines concepts, frameworks and tools from across the marketing discipline, it also transcends the traditional boundaries of the discipline itself (as the modern marketer often must), drawing on materials from strategic management, entrepreneurship and finance. The central focus is on strategy development and how its management can create superior and sustainable value for both customers and shareholders, by introducing a long term perspective.

Our courses that offer this unit of study

Further unit of study information

Classes

Intensive - 6 days, 9am - 4:30pm

Assessment

case study analysis (written-group) (20%), case study analysis (presentation) (10%), participation (Blackboard discussion and in-class participation) (individual) (10%), business simulation (group) (20%), presentation-simulation (20%), and online reflective entries (individual) (20%)

Faculty/department permission required?

No

Study this unit outside a degree

Non-award/non-degree study

If you wish to undertake one or more units of study (subjects) for your own interest but not towards a degree, you may enrol in single units as a non-award student.

Cross-institutional study

If you are from another Australian tertiary institution you may be permitted to underake cross-institutional study in one or more units of study at the University of Sydney.