Innovative Marketing Strategies (MKTG6203)


This unit is about developing and managing innovative competitive marketing strategies. It not only combines concepts, frameworks and tools from across the marketing discipline, it also transcends the traditional boundaries of the discipline itself (as the modern marketer often must), drawing on materials from strategic management, entrepreneurship and finance. The central focus is on strategy development and how its management can create superior and sustainable value for both customers and shareholders, by introducing a long term perspective.

Our courses that offer this unit of study

Further unit of study information


Intensive - 6 days, 9am - 4:30pm


final exam (40%), project (30%), exercises (30%)

Faculty/department permission required?


Unit of study rules

Additional Information

This unit is only available to students enrolled in the Master of Marketing and Graduate Certificate of Marketing

Study this unit outside a degree

Non-award/non-degree study

If you wish to undertake one or more units of study (subjects) for your own interest but not towards a degree, you may enrol in single units as a non-award student.

Cross-institutional study

If you are from another Australian tertiary institution you may be permitted to underake cross-institutional study in one or more units of study at the University of Sydney.