Marketing in the Global Economy (MKTG6205)

UNIT OF STUDY

The dynamic nature of global markets makes international marketing a challenging topic to study. Competitive forces transcend national boundaries so that every company is touched to some extent by the impact of the global market. This unit considers international marketing from a wide range of perspectives and includes issues that impact large multi-nationals as well as smaller international and national players. Marketing concepts are addressed through current case studies with a focus on examples drawn from the Asia Pacific region.

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Further unit of study information

Classes

Intensive - 6 days, 9am - 4:30pm

Assessment

country brief (25%), poster presentation/peer review (25%), participation (10%), and final exam (40%)

Faculty/department permission required?

No

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