Marketing in the Global Economy (MKTG6205)


The dynamic nature of global markets makes international marketing a challenging topic to study. Competitive forces transcend national boundaries so that every company is touched to some extent by the impact of the global market. This unit considers international marketing from a wide range of perspectives and includes issues that impact large multi-nationals as well as smaller international and national players. Marketing concepts are addressed through current case studies with a focus on examples drawn from the Asia Pacific region.

Our courses that offer this unit of study

Further unit of study information


Intensive - 6 days, 9am - 4:30pm


Assignment (individual)(40%), international marketing plan (group)(30%), poster session (group)(25%), peer review (individual)(5%)

Faculty/department permission required?


Unit of study rules

Additional Information

This unit is only available to students enrolled in the Master of Marketing and Graduate Certificate of Marketing

Study this unit outside a degree

Non-award/non-degree study

If you wish to undertake one or more units of study (subjects) for your own interest but not towards a degree, you may enrol in single units as a non-award student.

Cross-institutional study

If you are from another Australian tertiary institution you may be permitted to underake cross-institutional study in one or more units of study at the University of Sydney.