Integrated Marketing Communications (MKTG6208)
UNIT OF STUDY
This unit provides an overview of theory and practice in the fast changing area of marketing communications. Communicating effectively and efficiently with stakeholders has become more challenging especially with the advent of new media. This unit is designed to help plan and deliver an integrated communication strategy using the main channels: advertising, public relations, promotions, Internet and other new media. There will be special attention to measuring results as communication professionals are accountable for their programmes and strategies.
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Further unit of study information
1x 3hr seminar per week
group project: written report (40%), individual case study (30%), and exam (30%)
Faculty/department permission required?
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