Integrated Marketing Communications (MKTG6208)


Communicating effectively and efficiently with target markets has become more challenging especially with the advent of digital media. The unit is designed to teach students how to critically assess campaigns, plan strategically, create and then present an integrated marketing campaign using a mix of both traditional and digital channels. Students are introduced to theories, concepts, frameworks, tools and processes that relate to marketing communications. They learn through practically applying this knowledge, planning, developing and presenting an integrated marketing campaign.

Our courses that offer this unit of study

Further unit of study information


1x 3hr seminar per week


project (20%), final project (40%), exam (30%), participation (10%)

Faculty/department permission required?


Unit of study rules

Additional Information

This unit is only available to students enrolled in the Master of Marketing and Graduate Certificate of Marketing

Study this unit outside a degree

Non-award/non-degree study

If you wish to undertake one or more units of study (subjects) for your own interest but not towards a degree, you may enrol in single units as a non-award student.

Cross-institutional study

If you are from another Australian tertiary institution you may be permitted to underake cross-institutional study in one or more units of study at the University of Sydney.