Marketing Consulting Project (Part 2) (MKTG6210)

UNIT OF STUDY

This is a capstone unit, providing an opportunity for students to use learning gained during the course. The project requires application of analytical tools and project management skills to a marketing issue within a company chosen by the student in MKTG6209. Examples of topics include: (new) product development and launch; developing a marketing strategy for geographic extension; entering a new market segment; or implementing a new marketing initiative such as CRM. This second unit encompasses the actual execution of the project that the student has proposed to the client company in MKTG6209. Student support will include sessions that build on the project management and consulting skills that were introduced in the previous unit and that are critical when designing and selling marketing solutions within an organisation. In addition, students will be offered one-on-one supervisory sessions with an experienced marketing professional for individual guidance on their project. The deliverable will be a report of up to 5,000 words, along with a presentation to the client organisation and the student's supervisor. Students will be assessed on problem identification, analysis, creative and actionable solutions, client management skills and persuasive presentation. The unit assesses and assures all the program learning goals for the degree.

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Further unit of study information

Classes

Structured supervision

Assessment

summary of initial findings (20%), presentation (60%), and executive summary (20%)

Faculty/department permission required?

No

Unit of study rules

Prerequisites and assumed knowledge

MKTG6209, Prerequisite: Assumed knowledge: Good understanding of marketing principles and business management

Prerequisite: Assumed knowledge: Good understanding of marketing principles and business management

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Cross-institutional study

If you are from another Australian tertiary institution you may be permitted to underake cross-institutional study in one or more units of study at the University of Sydney.

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