Marketing Consulting Project (Part 2) (MKTG6210)
UNIT OF STUDY
This is the capstone unit for the Master of Marketing, providing an opportunity for students to use learning gained during the course. The project requires application of analytical tools and project management skills to a marketing issue within a company chosen by the student in MKTG6209. Examples of topics include: (new) product development and launch; developing a marketing strategy for geographic extension; entering a new market segment; or implementing a new marketing initiative such as CRM. This second unit encompasses the actual execution of the project that the student has proposed to the client company in MKTG6209. Student support includes sessions that build on the project management and consulting skills introduced in the previous unit and that are critical when designing and selling marketing solutions within an organisation. In addition, students are offered one-on-one supervisory sessions with an experienced marketing professional for individual guidance on their project. The deliverable is a report of up to 5,000 words, along with a presentation to the client organisation and the student's supervisor. Students are assessed on problem identification, analysis, creative and actionable solutions, client management skills and persuasive presentation. The unit assesses and assures all the program learning goals for the degree.
Further unit of study information
summary of initial findings (20%), presentation (60%), and executive summary (20%)
Faculty/department permission required?
Unit of study rules
Prerequisites and assumed knowledge
Good understanding of marketing principles and business management
Study this unit outside a degree
If you wish to undertake one or more units of study (subjects) for your own interest but not towards a degree, you may enrol in single units as a non-award student.
If you are from another Australian tertiary institution you may be permitted to underake cross-institutional study in one or more units of study at the University of Sydney.