International Marketing Project (Part 1) (MKTG6211)

UNIT OF STUDY

This is the first unit of the Master of Marketing?s two-unit International project; it should be followed by completing MKTG6212, International Consulting Project (Part 2), a capstone project to the Master of Marketing program. Together these units provide students an opportunity to work in a team over an extended period of time and use learning gained during the course in a real life case with an international dimension. During this first Unit, MKTG6211, each team will need to identify and approach an existing company interested in exploring marketing opportunities in a specified country. The students will visit this country in the second part of the project MKTG6212). The project can focus on a market analysis, developing a market entry strategy, or developing a communication or distribution strategy etc. In this unit, students will scope a project, draft a project plan and present this plan to the client. The project proposal will include a set of goals to achieve or data to be gathered when visiting the country of destination in the following semester. Student-teams will work on their project with the support and guidance of a professional mentor. Throughout the unit the teams are expected to attend workshops on project scoping, project design and consulting skills. Teams will be assessed on quality of problem identification (or challenges), analysis, creativity and relevance of the research proposal, client management skills and persuasiveness of presentation. Individual contribution will be assessed by peer evaluation and individual participation in the group presentation.

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Further unit of study information

Classes

There are no formal classes. Overseas study trip and meeting with supervisor.

Assessment

project proposal (40%), in-class participation (20%), and project plan (40%)

Faculty/department permission required?

Yes

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Non-award/non-degree study

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Cross-institutional study

If you are from another Australian tertiary institution you may be permitted to underake cross-institutional study in one or more units of study at the University of Sydney.

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