International Marketing Project (Part 1) (MKTG6211)

UNIT OF STUDY

This is the first of two units which comprise the final project for the Master of Marketing. The international project provides an opportunity for students to work in a team over an extended period of time and use learning gained during the course in a real life case with an international dimension.

During this first unit, each team identifies and approaches an existing company interested in exploring marketing opportunities in a specified country. Students visit this country in the second part of the project (MKTG6212). The project can focus on a market analysis, developing a market entry strategy, or developing a communication or distribution strategy etc.

In this unit, students scope a project, draft a project plan and present this plan to the client. The project proposal includes a set of goals to achieve or data to be gathered when visiting the country of destination in the following semester.

Student-teams work on their project with the support and guidance of a professional mentor. Throughout the unit the teams are expected to attend workshops on project scoping, project design and consulting skills. Teams are assessed on quality of problem identification (or challenges), analysis, creativity and relevance of the research proposal, client management skills and persuasiveness of presentation. Individual contribution is assessed by peer evaluation and individual participation in the group presentation.

Further unit of study information

Classes

There are no formal classes. Overseas study trip and meeting with supervisor.

Assessment

project proposal (40%), in-class participation (20%), and project plan (40%)

Faculty/department permission required?

Yes

Study this unit outside a degree

Non-award/non-degree study

If you wish to undertake one or more units of study (subjects) for your own interest but not towards a degree, you may enrol in single units as a non-award student.

Cross-institutional study

If you are from another Australian tertiary institution you may be permitted to underake cross-institutional study in one or more units of study at the University of Sydney.