International Marketing Project (Part 2) (MKTG6212)

UNIT OF STUDY

This is the second unit of the Master of Marketing's two-unit International project and forms a capstone unit to the program. Student teams attend seminars on International Business Consulting and Trade as well as briefings about a specific destination country. Following these seminars and prior to visiting the country, teams will complete a preliminary market analysis of their client's industry in the country of destination and preliminary prospects for the client on the basis of desk-research and data collection in Australia. Although this preliminary report is not formally assessed, completion before embarking on the study tour is compulsory. Teams will have two weeks in the designated country for immersion in the local business environment and further fieldwork to complete their project. In this capstone unit, students will demonstrate that they have achieved all the program's learning objectives. Assessment is based on a combination of a written report, a client presentation and peer-feedback to assess students' ability to work effectively in teams.

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Further unit of study information

Classes

There are no formal classes. Overseas study trip and meeting with supervisor.

Assessment

project proposal and project plan (20%), summary of findings (20%), and written report (60%)

Faculty/department permission required?

No

Unit of study rules

Prerequisites and assumed knowledge

MKTG6211, Prerequisite: Assumed knowledge: Good understanding of marketing principles and business management

Prerequisite: Assumed knowledge: Good understanding of marketing principles and business management

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Non-award/non-degree study

If you wish to undertake one or more units of study (subjects) for your own interest but not towards a degree, you may enrol in single units as a non-award student.

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Cross-institutional study

If you are from another Australian tertiary institution you may be permitted to underake cross-institutional study in one or more units of study at the University of Sydney.

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