International Consulting Project Part B
MKTG6212
This is a capstone unit, requiring the application of skills and tools acquired during the course. In today's increasingly global business environment, it has become essential that managers understand international business forces. This unit of study will seek to provide students with some intimate international knowledge. Students will take a study trip to either China or India to learn first-hand about the business and consumer environments there, and will complete a project related to this country. The study trip will include visits to local business operations, presentations from business and government executives, and interactions with a variety of individuals who can provide important insights. Some possible projects are: a) a market analysis to determine the potential of a particular product or service that could be exported to the target country, b) a production feasibility study to examine the possibility of manufacturing a particular good there, c) an analysis of the competition in particular industry in the target country. The trip will last approximately one week. Students will work with the instructor both before and after the trip to develop their projects.
Unit of study details
Unit of study level: Postgraduate
Credit points: 6
Commencing semesters: 102, 107
Further unit of study information
Unit of study handbook: MKTG6212
Costs and scholarships information: Costs and Scholarships
Final dates to withdraw from units of study: Census Dates
Available for study abroad and exchange: No