Special Topic in Marketing Research 4 (MKTG7040)

UNIT OF STUDY

This unit of study will build upon students' existing understanding of research methods, paradigms, and underlying philosophies. It is intended to introduce PhD students in the University of Sydney Business School to a broad range of methodological skills typically used in marketing research. Specific topics will vary from one year to the next. This unit may be taught by current members of academic staff or by international scholars visiting the University of Sydney Business School. The learning in this unit of study will provide students with some of the basic research skills needed for conducting academic research, for learning new research methods not directly related to their PhD thesis, and for learning how to publish research in top international journals. The research report comprising the major component of student assessment will be evaluated according whether it can be published in: (a) a top international journal, (b) top regional journal, (c) an international refereed conference proceedings, or (d) a national conference proceedings. Students will be strongly encouraged to submit the final research report for publication after the unit has been completed.

Further unit of study information

Assessment

Academic research manuscript (100%)

Faculty/department permission required?

No

Study this unit outside a degree

Non-award/non-degree study

If you wish to undertake one or more units of study (subjects) for your own interest but not towards a degree, you may enrol in single units as a non-award student.

Cross-institutional study

If you are from another Australian tertiary institution you may be permitted to underake cross-institutional study in one or more units of study at the University of Sydney.