Global Marketing Management (MMGT6008)

UNIT OF STUDY

A core skill for managers in an increasingly competitive world is applying marketing principles within the context of the international marketplace. This unit equips students with key decision-making tools, helping them answer critical questions about managing the marketing effect in the global market place. The unit introduces fundamental marketing concepts and theories, and demonstrates their practical application within the international arena. Topics include market and competitive analysis, market segmentation and product positioning, brand and product management, pricing issues, integrated marketing, communications, measuring return on marketing investment, and managing the international organisation and external relationships responsible for successful implementation. Case studies are used to illustrate concepts and their practical application.

Further unit of study information

Classes

Block mode, 5 days, 9am-5pm

Assessment

Strategic marketing analysis (15%), strategic marketing plan(20%), presentation(10%), participation (20%), and exam (35%)

Faculty/department permission required?

Yes

Unit of study rules

Prerequisites and assumed knowledge

Students must complete at least 24 credit points of MMGT units.

Study this unit outside a degree

Non-award/non-degree study

If you wish to undertake one or more units of study (subjects) for your own interest but not towards a degree, you may enrol in single units as a non-award student.

Cross-institutional study

If you are from another Australian tertiary institution you may be permitted to underake cross-institutional study in one or more units of study at the University of Sydney.