Public Health Advocacy Strategies (PUBH5420)

UNIT OF STUDY

Students will have the opportunity to critique and analyse case studies from a variety of both successful and unsuccessful public health advocacy examples. There will be an emphasis on how online environments and social media tools are contributing to public health advocacy debates and campaigns. Recent examples of how online media have influenced health policy and programming will be presented. Students will examine and prepare writing for online media such as news, blogs, and social media. The lectures will include guest speakers from non-government organisations, government and other experienced stakeholders from across the public health sector.

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Further unit of study information

Classes

2 full days followed by 3 weeks of online

Assessment

2500 word essay (70%), online participation (30%)

Textbooks

Recommended: Chapman S. (2007) Public Health Advocacy and Tobacco Control: Making Smoking History. Oxford: Blackwell.

Faculty/department permission required?

No

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