Critical Analysis and Thought Leadership (SMBA6005)


A hallmark of great management is the ability to analyse a situation, make a solid case for a decision and then communicate it persuasively. Those three skills are crucial for effective thought leadership and management. In this unit of study, you will improve your understanding of logical reasoning and rhetoric by developing a better understanding of the use of evidence, by identifying the common fallacies that appear in public and private discussions and debate, and how to argue by analogy. You will also develop your critical communication skills, by learning how to craft vibrant and clear communications that will resonate with your target audiences.

Our courses that offer this unit of study

Further unit of study information


Combination 4hr and full-day participatory lectures/workshops over semester


philosophy exam (35%), opinion piece (35%), video (30%)

Faculty/department permission required?


Unit of study rules



Study this unit outside a degree

Non-award/non-degree study

If you wish to undertake one or more units of study (subjects) for your own interest but not towards a degree, you may enrol in single units as a non-award student.

Cross-institutional study

If you are from another Australian tertiary institution you may be permitted to underake cross-institutional study in one or more units of study at the University of Sydney.