Strategic Use of Social Technology (SMBA6112)

UNIT OF STUDY

When the tools of management change, strategic approaches must change too. Though managers have become keenly aware that Facebook, Twitter, YouTube and other social media technologies can be pivotal for gaining competitive advantage, few companies have comprehensive strategies that incorporate these capabilities. This course will offer frameworks for leveraging these technologies to stoke conversations, co-create experiences and stories, and build engaging relationships with consumers. This unit focuses on ways social technologies can be harnessed, and also on ensuring that these tactics are incorporated into the organization's overarching marketing strategy, emphasising the need to acknowledge ongoing technological change, and how to use effective management structures to ensure that your organisation is adaptable enough to adjust, and innovate, to stay ahead.

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Further unit of study information

Classes

Intensive - 6 sessions over semester

Assessment

Group presentation (30%), Group final project presentation (40%), and Individual Reflective essay (30%)

Faculty/department permission required?

Yes

Unit of study rules

Prerequisites and assumed knowledge

Prerequisite: Assumed knowledge: MBA Primers

Prerequisite: Assumed knowledge: MBA Primers

Corequisites

SMBA6001

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Cross-institutional study

If you are from another Australian tertiary institution you may be permitted to underake cross-institutional study in one or more units of study at the University of Sydney.

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