Strategic Use of Social Technology (SMBA6112)


When the tools of management change, strategic approaches must change too. Though managers have become keenly aware that Facebook, Twitter, YouTube and other social media technologies can be pivotal for gaining competitive advantage, few companies have comprehensive strategies that incorporate these capabilities. This course will offer frameworks for leveraging these technologies to stoke conversations, co-create experiences and stories, and build engaging relationships with consumers. This unit focuses on ways social technologies can be harnessed, and also on ensuring that these tactics are incorporated into the organization's overarching marketing strategy, emphasising the need to acknowledge ongoing technological change, and how to use effective management structures to ensure that your organisation is adaptable enough to adjust, and innovate, to stay ahead.

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Further unit of study information


4 hr lecture/workshop and/or full-day participatory lectures/workshops over semester


group assignment 1 (30%), group assignment 2 (40%), individual assignment (30%)

Faculty/department permission required?


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Study this unit outside a degree

Non-award/non-degree study

If you wish to undertake one or more units of study (subjects) for your own interest but not towards a degree, you may enrol in single units as a non-award student.

Cross-institutional study

If you are from another Australian tertiary institution you may be permitted to underake cross-institutional study in one or more units of study at the University of Sydney.