Marketing

Unit of study Credit points A: Assumed knowledge P: Prerequisites C: Corequisites N: Prohibition Session

Marketing

Marketing units are available to Bachelor of Arts (Media and Communications) and Bachelor of Economics students only
For more information on the major refer to the Business School website, http://sydney.edu.au/business
MKTG1001
Marketing Principles
6    N MKTG2001
Semester 1
Semester 2
MKTG2112
Consumer Behaviour
6    P MKTG1001 (or MKTG2001)
N MKTG2002
Semester 1
Semester 2
MKTG2113
Marketing Research
6    P MKTG1001
N MKTG1002
Semester 1
MKTG3118
Marketing Strategy and Planning
6    P MKTG1001 (or MKTG2001), MKTG2112 (or MKTG2002), and (MKTG2113 or MKTG1002 or MKTG2003)
N MKTG3201
Semester 2
CLAW2212
Franchising
6    P Four junior or senior units of study
Semester 1
MKTG3110
Electronic Marketing
6    P MKTG1001 (or MKTG2001)
N MKTG3010
Semester 1
MKTG3112
Marketing Communications
6    P MKTG1001 (or MKTG2001)
N MKTG3002
Semester 2
MKTG3114
New Products Marketing
6    P MKTG1001 (or MKTG2001)
N MKTG3004
Semester 2
MKTG3116
International Marketing
6    P MKTG1001 (or MKTG2001)
N MKTG3006
Semester 1
MKTG3117
Services Marketing
6    P MKTG1001 (or MKTG2001)
N MKTG3007
Semester 2
MKTG3119
Public Relations Management
6    P MKTG1001 (or MKTG2001)
Semester 2
MKTG3120
Building and Managing Brands
6    P MKTG1001 (or MKTG2001)
Semester 1
MKTG3121
Advertising: Creative Principles
6    P MKTG1001 or MKTG2001
Semester 1
Honours
BUSS4000
Honours in Business
  
Note: Department permission required for enrolment
Permission is required to enrol in this unit. Please contact the Business Programs Unit for details: business.studentsupport@sydney.edu.au
Semester 1
Semester 2
BUSS4001
Business Honours Research Methods
12   
Note: Department permission required for enrolment

Semester 1
Semester 2
BUSS4002
Business Honours Specialisation A
12      Semester 1
Semester 2
BUSS4003
Business Honours Specialisation B
12      Semester 1
Semester 2
BUSS4004
Business Honours Thesis
12   
Note: Department permission required for enrolment

Semester 1
Semester 2