Strategic Public Relations

Coursework

Strategic Public Relations focuses on professional public relations with an emphasis on corporate communication and political communication.

The corporate communication strand develops and applies strategy selection processes used in large public companies. It analyses and investigates management level communication across subject matter experts throughout the business cycle, including at times of conflict and crisis.

The political communication strand develops candidate campaigns and issue campaign briefs. It analyses and applies campaign communication matter including ‘netroots’ tools such as Twitter, and investigates theories of political communication as they relate to public opinion and public policy.

Within the overarching framework of the course, there are a number of sub-disciplines including:

  • Corporate relations
  • Government relations
  • Media relations
  • Investor relations
  • Community relations
  • Political relations
  • Environmental relations.

There are four core units of study:

  • MECO6908 Strategy Selection in Corporate Public Relations
  • MECO6909 Public Relations Management and Conflict Resolution
  • MECO6913 Public Opinion, Public Policy and the Public Sphere
  • MECO6912 Political Public Relations.

See also: Health Communication, Media Practice, Publishing, Digital Cultures

Contact
Department website: sydney.edu.au/arts/media_communications/

Dr Alana Mann
Phone: + 61 2 9036 6272
Email:

Awards and Requirements

[[i||Please refer to the degree resolutions]] in this Handbook for information on the specific admission requirements for different coursework award courses.

Graduate Certificate in Strategic Public Relations
Candidates for the Graduate Certificate in Strategic Public Relations are required to complete 24 credit points including:

  • a minimum of 12 credit points of core units of study
  • a maximum of 12 credit points from elective units of study

Graduate Diploma in Strategic Public Relations
Candidates for the Graduate Diploma in Strategic Public Relations are required to complete 48 credit points including:

  • a minimum of 24 credit points of core units of study
  • a maximum of 24 credit points from elective units of study

Master of Strategic Public Relations
Candidates for the Master of Strategic Public Relations are required to complete 72 credit points including:

  • a minimum of 24 credit points of core units of study
  • a maximum of 42 credit points from elective units of study
  • at least 6 credit points of capstone units of study

Candidates who have completed previous study in a relevant discipline may be eligible for a reduction in the requirements in accordance with the table below.

Level of prior learning Full-time duration Credit points to complete
AQF Level 7 eg. a bachelor's degree in the Humanities, Social Sciences or Law 1.5 years 72
Relevant professional experience equivalent to a Graduate Certificate 1 year 48
AQF Level 8 eg. Honours in a relevant discipline 1 year 48