Strategic Public Relations

Unit of study Credit points A: Assumed knowledge P: Prerequisites C: Corequisites N: Prohibition Session

Strategic Public Relations

Candidates for the Graduate Certificate in Strategic Public Relations are required to complete 24 credit points, including 12 credit points of core units of study and 12 credit points of elective units of study.
Candidates for the Graduate Diploma in Strategic Public Relations are required to complete 48 credit points, including 24 credit points of core units of study and 24 credit points of elective units of study.
Candidates for the Master of Strategic Public Relations are required to complete 72 credit points, including 24 credit points of core units of study, a maximum of 42 credit points of elective units of study and at least 6 credit points of capstone units of study..
Core units of study
MECO6908
Strategy Selection in Corporate PR
6      Semester 1
MECO6909
Crisis Communication
6      Semester 1
MECO6912
Political Public Relations
6      Semester 2
MECO6913
Public Opinion, Policy and Public Sphere
6      Semester 2
Elective units of study
MECO6900
News Writing
6    N MECO4101
Semester 1
Winter Main
MECO6901
Dealing with the Media
6      Semester 2
MECO6902
Legal and Ethical Issues in Media Practice
6      Semester 2
MECO6911
Financial and Investor Communication
6      Semester 1
MECO6926
International Media Practice
6      Semester 1
Semester 2
MECO6927
Organisational Communication
6      Semester 2
MECO6934
Social Marketing
6      Semester 2b
MECO6936
Social Media Communication
6      Semester 1a
MECO6938
The Interview
6      Semester 1a
MECO6939
Research Methods
6      Semester 1
MECO6940
Theoretical Traditions and Innovations
6      Semester 1
SCLG6901
Citizenship Rights and Social Movements
6    N SCWK6901


This unit is delivered at the University of Sydney.
Semester 1
FASS7001
Academic English for Postgraduates
6      Semester 1
Semester 2
FASS7002
Critical Literacies for Postgraduates
6      Semester 1
Semester 2
WRIT6000
Professional Writing
6      Semester 2
WRIT6001
Professional Editing
6      Semester 1
Capstone units of study
MECO6904
Dissertation Part 1
6   
Note: Department permission required for enrolment

Semester 1
Semester 2
MECO6905
Dissertation Part 2
6    P MECO6904

Note: Department permission required for enrolment

Semester 1
Semester 2
MECO6928
Media and Communication Internship
6    P 48 credit points
Intensive December
Intensive June
Semester 1
Semester 2
MECO6935
Professional Project
6      Semester 1
Semester 2