Strategic Public Relations

Unit of study Credit points A: Assumed knowledge P: Prerequisites C: Corequisites N: Prohibition Session

Strategic Public Relations

Master of Strategic Public Relations

Students complete 72 credit points, including:
(a) a minimum of 24 credit points of core units of study; and
(b) a maximum of 42 credit points from elective units of study
(i) with the permission of the Degree Coordinator a maximum of 12 credit points can be taken as elective units from outside those listed in the table, including:
(ii) a maximum of 6 credit points from units of study offered by other faculties.
(c) at least 6 credit points of capstone units of study.

Graduate Diploma in Strategic Public Relations

Students complete 48 credit points, including:
(a) a minimum of 24 credit points of core units of study; and
(b) a maximum of 24 credit points from elective units of study
(i) with the permission of the Degree Coordinator a maximum of 6 credit points can be taken as elective units from outside those listed in the table

Graduate Certificate in Strategic Public Relations

Students complete 24 credit points, comprising:
(a) a minimum of 12 credit points of core units; and
(b) a maximum of 12 credit points from elective units of study.

Core

MECO6908
Strategy Selection in Corporate PR
6      Semester 1
MECO6909
Crisis Communication
6      Semester 1
MECO6912
Political Public Relations
6      Semester 2
MECO6913
Public Opinion, Policy and Public Sphere
6      Semester 2

Elective

GOVT6159
Emotions, Agenda Setting, and Public Policy
6      Semester 1
GOVT6316
The Politics of Policy Making
6      Semester 2
INFS5001
Project Management
6    N INFS6014
Semester 1
Semester 2
INFS6015
Business Process Management
6      Semester 2
MECO6900
News Writing
6      Semester 1
Semester 2
MECO6901
Media Relations
6      Semester 2
MECO6902
Legal and Ethical Issues in Media Practice
6      Semester 1
Semester 2
MECO6911
Financial and Investor Communication
6      Semester 1
MECO6919
Health Communication
6      Semester 1
MECO6924
Television and Video Journalism
6    C MECO6900
Semester 1
MECO6926
International Media Practice
6      Semester 1
Semester 2
MECO6927
Organisational Communication
6      Semester 2
MECO6930
Publication Design
6      Intensive July
Semester 1
Semester 2
MECO6934
Social Issues Marketing
6      Semester 2
MECO6936
Social Media Communication
6      Semester 1a
Semester 2a
MECO6938
The Interview
6      Semester 1a
MECO6939
Research Methods
6      Semester 1
MECO6940
Theoretical Traditions and Innovations
6      Semester 1
MECO6941
Podcasting
6      Semester 2
MECO6942
Managing Social Media Communities
6      Intensive January
Semester 1b
SCLG6901
Citizenship Rights and Social Movements
6    N SCWK6901


This unit is delivered at the University of Sydney.
Semester 1
FASS7001
Academic English for Postgraduates
6      Semester 1
Semester 2
FASS7002
Critical Thinking and Persuasive Writing
6      Semester 1
Semester 2
WRIT6000
Professional Writing
6      Semester 2
WRIT6001
Professional Editing
6      Semester 1
USSC6920
US Media: Politics, Culture, Technology
6      Intensive July

Capstone

MECO6904
Dissertation Part 1
6    P 24 credit points from Digital Communication & Cultures or Media Practice or Health Communication or Strategic Public Relations or Publishing degree tables
C MECO6939
N MECO6928 or MECO6935

Note: Department permission required for enrolment

Semester 1
Semester 2
MECO6905
Dissertation Part 2
6    P 48 credit points, including MECO6904 from Digital Communication & Cultures or Media Practice or Health Communication or Strategic Public Relations or Publishing degree tables
N MECO6928 or MECO6935

Note: Department permission required for enrolment

Semester 1
Semester 2
MECO6928
Media and Communication Internship
6    P 48 credit points from Digital Communication & Cultures or Media Practice or Health Communication or Strategic Public Relations or Publishing degree tables
N MECO6904 or MECO6905 or MECO6935

Note: Department permission required for enrolment

Intensive December
Intensive June
Semester 1
Semester 2
MECO6932
Advanced Media Project
6    P 48 credit points including MECO6900 and (MECO6924 or MECO6925 or MECO6941)
N MECO6928 or MECO6904 or MECO6905 or MECO6935

Note: Department permission required for enrolment
Open to Masters' students only
Semester 1
Semester 2
MECO6935
Professional Project
6    P 48 credit points from Digital Communication & Cultures or Media Practice or Health Communication or Strategic Public Relations or Publishing degree tables
N MECO6904 or MECO6905 or MECO6928 or MECO6939

Note: Department permission required for enrolment

Semester 1
Semester 2