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Strategic Public Relations

Unit of study table

This page was first published on 15 November 2023 and was last amended on 6 March 2024.
View details of the changes below.

Master of Strategic Public Relations

Students complete 72 credit points, including:
(a) a minimum of 24 credit points of core units of study; and
(b) a maximum of 42 credit points from elective units of study
(i) with the permission of the degree coordinator a maximum of 12 credit points can be taken as elective units from outside those listed in the table, including:
(ii) a maximum of 6 credit points from units of study offered by other faculties.
(c) at least 6 credit points of capstone units of study.

Graduate Diploma in Strategic Public Relations

Students complete 48 credit points, including:
(a) a minimum of 24 credit points of core units of study; and
(b) a maximum of 24 credit points from elective units of study
(i) with the permission of the degree coordinator a maximum of 6 credit points can be taken as elective units from outside those listed in the table

Graduate Certificate in Strategic Public Relations

Students complete 24 credit points, comprising:
(a) a minimum of 12 credit points of core units; and
(b) a maximum of 12 credit points from elective units of study.
Unit of study Credit points A: Assumed knowledge P: Prerequisites
C: Corequisites N: Prohibition

Core

MECO6908
Strategy Selection in Corporate PR
6  
MECO6909
Crisis Communication
6  
MECO6912
Political Public Relations
6  
MECO6913
Public Opinion, Policy and Public Sphere
6  

Elective

ARIN6906
Emerging Technologies and Issues
6  
GOVT6159
Emotions, Agenda Setting, and Public Policy
6  
GOVT6316
The Politics of Policy Making
6  
INFS5001
Project Management

6 N INFS6014
INFS6015
Business Process Management
6 C INFS5002 or COMP5206
MECO6900
News Writing
6  
MECO6901
Media Relations
6  
MECO6902
Legal and Ethical Issues in Media Practice
6  
MECO6911
Financial and Investor Communication
6  
MECO6919
Health Communication
6  
MECO6924
Television and Video Journalism
6 C MECO6900
MECO6926
International Media Practice
6  
MECO6927
Leadership Communication
6  
MECO6930
Publication Design
6  
MECO6934
Social Issues Marketing
6  
MECO6936
Social Media Communication
6  
MECO6938
The Interview
6  
MECO6939
Research Methods
6 C MECO6904
MECO6940
Theoretical Traditions and Innovations
6 C MECO6904
MECO6941
Podcasting
6  
MECO6942
Managing Social Media Communities
6  
SCLG6901
Citizenship Rights and Social Movements
6 N SCWK6901
FASS7001
Academic English for Postgraduates
6
Where students intend to complete both FASS7001 and FASS7002, they should undertake FASS7001 first then FASS7002. Do not enrol in both in one semester.
FASS7002
Critical Thinking and Persuasive Writing
6  
WRIT6000
Professional Writing

6  
WRIT6001
Professional Editing

6  
USSC6920
US Media: Politics, Culture, Technology
6  

Capstone

MECO6904
Dissertation Part 1
6 P 24 credit points from Digital Communication and Culture or Media Practice or Health Communication or Strategic Public Relations or Publishing degree tables.
N MECO6928 or MECO6932 or MECO6935 or MECO6947
MECO6905
Dissertation Part 2
6 P MECO6904
N MECO6928 or MECO6932 or MECO6935 or MECO6947
MECO6928
Media and Communication Internship
6 P 48 credit points including 18 credit points of core units from Digital Communication and Culture or Media Practice or Health Communication or Strategic Public Relations or Publishing degree tables
N MECO6904 or MECO6905 or MECO6932 or MECO6935 or MECO6947
In addition to the prerequisites, students must: 1) achieve strong credit marks (70+) in at least 18 credit points of core units in order to meet host organisation expectations around skill-sets; 2) achieve a pass result on a pass/fail diagnostic skills test that assesses workplace readiness.
MECO6932
Advanced Video/TV Project
6 P 48 credit points from Digital Communication and Culture or Media Practice or Health Communication or Strategic Public Relations or Publishing degree tables including MECO6900 and MECO6924
N MECO6928 or MECO6904 or MECO6905 or MECO6935 or MECO6947
MECO6935
Professional Project
6 P 48 credit points from Digital Communication and Culture or Media Practice or Health Communication or Strategic Public Relations or Publishing degree tables
N MECO6904 or MECO6905 or MECO6928 or MECO6932 or MECO6947
MECO6946
Industry Research Project
6 P 48 credit points from Digital Communication and Culture or Media Practice or Health Communication or Strategic Public Relations or Publishing degree tables and (MECO6904 or MECO6905 or MECO6928 or MECO6932 or MECO6935 or MECO6947)
MECO6947
Advanced Audio Project
6 P 48 credit points from Digital Communication and Culture or Media Practice or Health Communication or Strategic Public Relations or Publishing degree tables, including MECO6941
N MECO6904 or MECO6905 or MECO6928 or MECO6932 or MECO6935

Post-publication amendments

Date
Original publication
Post-publication amendment
6/3/2024 Supplementary text for MECO6927 published as:
"This unit will be offered in online and intensive modes."
Supplementary text for MECO6927 removed.
6/3/2024 Supplementary text for MECO6909 published as:
"This unit will be offered in online and intensive modes."
Supplementary text for MECO6909 removed.
6/3/2024 Supplementary text for MECO6934 published as:
"This unit will be offered in online and intensive modes."
Supplementary text for MECO6934 removed.