Strategic Public Relations

Unit of study Credit points A: Assumed knowledge P: Prerequisites C: Corequisites N: Prohibition Session

Strategic Public Relations

Candidates for the Graduate Certificate in Strategic Public Relations are required to complete 24 credit points, including a minimum of 12 credit points of core units of study and a maximum of 12 credit points of elective units of study.
Candidates for the Graduate Diploma in Strategic Public Relations are required to complete 48 credit points, including 24 credit points of core units of study and 24 credit points of elective units of study.
With the permission of the Degree Coordinator a maximum of 6 credit points can be taken as elective units from units of study outside those listed in the Strategic Public Relations subject area of the Postgraduate Unit of Study table.
Candidates for the Master of Strategic Public Relations are required to complete 72 credit points, including 24 credit points of core units of study, a maximum of 42 credit points of elective units of study and at least 6 credit points of capstone units of study..
With the permission of the Degree Coordinator a maximum of 12 credit points can be taken as elective units from units of study outside those listed in the Strategic Public Relations subject area of the Postgraduate Unit of Study Table, including a maximum of 6 credit points from units of study offered by other faculties.

Core

MECO6908
Strategy Selection in Corporate PR
6      Semester 1
MECO6909
Crisis Communication
6      Semester 1
MECO6912
Political Public Relations
6      Semester 2
MECO6913
Public Opinion, Policy and Public Sphere
6      Semester 2

Elective

GOVT6159
Emotions, Agenda Setting, and Public Policy
6      Semester 1
GOVT6316
Policy Making, Power and Politics
6      Semester 1
Semester 2
INFS5001
Project Management
6    N INFS6014
Intensive January
Semester 1
Semester 2
INFS6015
Business Process Management
6      Semester 2
MECO6900
News Writing
6      Semester 1
Semester 2
Summer Main
MECO6901
Media Relations
6      Semester 2
MECO6902
Legal and Ethical Issues in Media Practice
6      Semester 2
MECO6911
Financial and Investor Communication
6      Semester 1
MECO6919
Health Communication
6      Semester 1
MECO6924
Television and Video Journalism
6    C MECO6900
Semester 1
MECO6926
International Media Practice
6      Semester 1
MECO6927
Organisational Communication
6      Semester 2
MECO6930
Publication Design
6      Semester 1
Semester 2
MECO6934
Social Marketing
6      Semester 2b
MECO6936
Social Media Communication
6      Semester 1a
MECO6938
The Interview
6      Semester 1a
MECO6939
Research Methods
6   
Note: Department permission required for enrolment

Semester 1
MECO6940
Theoretical Traditions and Innovations
6   
Note: Department permission required for enrolment

Semester 1
MECO6941
Podcasting
6      Semester 2
MECO6942
Managing Social Media Communities
6      Intensive January
Semester 1b
SCLG6901
Citizenship Rights and Social Movements
6    N SCWK6901


This unit is delivered at the University of Sydney.
Semester 1
FASS7001
Academic English for Postgraduates
6      Semester 1
Semester 2
FASS7002
Critical Thinking and Persuasive Writing
6      Semester 1
Semester 2
WRIT6000
Professional Writing
6      Semester 2
WRIT6001
Professional Editing
6      Semester 1
USSC6920
US Media: Politics, Culture, Technology
6      Intensive July

Capstone

MECO6904
Dissertation Part 1
6    P 24 credit points from Digital Communication & Cultures or Media Practice or Health Communication or Strategic Public Relations or Publishing degree tables
C MECO6939
N MECO6928 or MECO6935

Note: Department permission required for enrolment

Semester 1
Semester 2
MECO6905
Dissertation Part 2
6    P 48 credit points, including MECO6904 from Digital Communication & Cultures or Media Practice or Health Communication or Strategic Public Relations or Publishing degree tables
N MECO6928 or MECO6935

Note: Department permission required for enrolment

Semester 1
Semester 2
MECO6928
Media and Communication Internship
6    P 48 credit points from Digital Communication & Cultures or Media Practice or Health Communication or Strategic Public Relations or Publishing degree tables
N MECO6904 or MECO6905 or MECO6935

Note: Department permission required for enrolment

Intensive December
Intensive June
Semester 1
Semester 2
MECO6932
Advanced Media Project
6    P 48 credit points including MECO6900 and (MECO6924 or MECO6925 or MECO6941)
N MECO6928 or MECO6904 or MECO6905 or MECO6935

Note: Department permission required for enrolment
Open to Masters' students only
Semester 1
Semester 2
MECO6935
Professional Project
6    P 48 credit points from Digital Communication & Cultures or Media Practice or Health Communication or Strategic Public Relations or Publishing degree tables
N MECO6904 or MECO6905 or MECO6928 or MECO6939
Semester 1
Semester 2