Marketing

Marketing is a pervasive element in modern society and is increasingly vital to the success of private and public sector organisations. Study in marketing emphasises critical and analytical thinking and the practice of marketing as an applied science. Study in Marketing provides knowledge about consumer behaviour and purchase decision making, integrating theory and practice from many branches of the social sciences. Team building, presentation skills, initiative and business planning skills are important elements of this major.

Options for studying Marketing

Marketing is available as Table A major and minor options in the Bachelor of Commerce, the Bachelor of Commerce and Bachelor of Advanced Studies, Bachelor of Commerce and Bachelor of Laws, the Bachelor of Engineering (Honours) and Bachelor of Commerce and the Bachelor of Advanced Computing and Bachelor of Commerce.

Please note. Students cannot complete both a major and a minor in Marketing for their degree.

Pathways through the major and minor

The requirements for a major/minor in Marketing are spread out over three years of the degree (possibly four years if students are completing a combined Bachelor of Advanced Studies degree).

(i) Marketing major

To achieve a major in Marketing, students must complete 48 credit points comprising:

  • 12 credit points of 1000-level core units of study;
  • 12 credit points of 2000-level core units of study;
  • 6 credit points of 3000-level core units of study; and
  • 18 credit points of 3000-level selective units of study.

A sample pathway for the Marketing major (over three years of a degree) is listed below.

Year Session Units of study
First Semester 1 Core: MKTG1001 Marketing Principles
Semester 2 Core: MKTG1002 Marketing Research
Second Semester 1 Core: MKTG2113 Marketing Insights
Semester 2 Core: MKTG2112 Consumer Behaviour
Third Semester 1 Selective: 3000-level unit listed for major Selective: 3000-level unit listed for major
Semester 2 Core: MKTG3600 Marketing in Practice** Selective: 3000-level unit listed for major

** Capstone unit for major – completed in final semester of study

Please Note. This sample progression is meant as an example only. Depending on unit prerequisites, students may be able to complete these units in a different sequence to that displayed in the table above.

For details of the core and selective units of study required for the major or minor please refer to the Marketing section of the unit of study table, Table A, in this handbook.

(ii) Marketing minor

To achieve a minor in Marketing, students must complete 36 credit points comprising:

  • 12 credit points of 1000-level units of study;
  • 12 credit points of 2000-level units of study; and
  • 12 credit points of 3000-level units of selective units of study.

A sample pathway for the Marketing minor (over three years of a degree) is listed below.

Year Session Units of study
First Semester 1 Core: MKTG1001 Marketing Principles
Semester 2 Core: MKTG1002 Marketing Research
Second Semester 1 Core: MKTG2113 Marketing Insights
Semester 2 Core: MKTG2112 Consumer Behaviour
Third Semester 1 Selective: 3000-level unit listed for minor
Semester 2 Selective: 3000-level unit listed for minor

Please Note. This sample progression is meant as an example only. Depending on unit prerequisites, students may be able to complete these units in a different sequence to that displayed in the table above.

For details of the core and selective units of study required for the major or minor please refer to the Marketing section of the unit of study table, Table A, in this handbook.

Honours

Students enrolled in the Bachelor of Commerce and Bachelor of Advanced studies who complete a major in Marketing (within the first three years of their degree) may be eligible to complete honours in Marketing as their fourth year of study in this program.

For details the requirements for admission to honours and the structure of the honours program, please refer to Business School Honours.

Further information

For further information regarding study in marketing at the University of Sydney, please refer to the Discipline of Marketing.