Marketing

The units of study listed in the following table are those available for the current year. Students may also include any units of study, which are additional to those currently listed, which appear under these subject areas in the Business School handbook/website in subsequent years (subject to any prerequisite or prohibition rules).

Timetabling information for the current year is available on this website: Timetables.

Table A - The University of Sydney Business School

Unit of study Credit points A: Assumed knowledge P: Prerequisites C: Corequisites N: Prohibition Session

Marketing

Honours in Marketing

Achievement of Honours in Marketing requires 48 of credit points from this table including:
(i) 48 credit points of 4000-level core units.

Marketing major

Achievement of a major in Marketing requires 48 credit points from this table including:
(i) 12 credit points of 1000-level units
(ii) 12 credit points of 2000-level units
(iii) 6 credit points of 3000-level units
(iv) 18 credit points of 3000-level selective units.

Marketing minor

Achievement of a minor in Marketing requires 36 credit points from this table including:
(i) 12 credit points of 1000-level core units
(ii) 12 credit points of 2000-level core units
(iii) 12 credit points of 3000-level selective units.

Units of study

The relevant units of study are listed below.

1000-level units of study

Core
MKTG1001
Marketing Principles
6   

The Intensive January and July sessions of this unit are only available to Study Abroad students. All other students should enrol in the Semester 1 and Semester 2 sessions.
Intensive January
Intensive July
Semester 1
Semester 2
MKTG1002
Marketing Research
6    P MKTG1001


For students commencing from 2018 only. For pre-2018 continuing students, this unit cannot be taken in replacement of MKTG2113.
Semester 1
Semester 2

2000-level units of study

Core
MKTG2112
Consumer Behaviour
6    P MKTG1001
Semester 1
Semester 2
MKTG2113
Marketing Insights
6    P MKTG1001 and MKTG1002
Semester 1

3000-level units of study

Core (major only)
MKTG3600
Marketing in Practice
6    A Students are assumed to understand the key principles of marketing knowledge gained from the core units of the major and be able to apply them in various marketing contexts.
P Students commencing from 2018: completion of at least 120 credit points including MKTG1001, MKTG1002, MKTG2112 and MKTG2113. Pre-2018 continuing students: completion of at least 120 credit points including MKTG1001, MKTG2112, MKTG2113


This unit should only be undertaken by students in their final semester of the Marketing major.
Semester 1
Selective
MKTG3110
Digital Marketing
6    P MKTG1001
Semester 1
MKTG3112
Marketing Communications
6    P MKTG1001
Semester 2
MKTG3114
New Products Marketing
6    P MKTG1001
Semester 2
MKTG3116
International Marketing
6    P MKTG1001
Semester 1
MKTG3118
Marketing Strategy and Planning
6    P MKTG1001
Semester 2
MKTG3120
Building and Managing Brands
6    P MKTG1001
Semester 2
MKTG3121
Advertising: Creative Principles
6    P MKTG1001
Semester 1
MKTG3123
Strategic Social Marketing
6    P MKTG1001
Semester 1

4000-level units of study

Core
BUSS4000
Honours in Business
   P BUSS4001 AND 2 x Honours coursework units in the specialisation area ((BUSS4112 and BUSS4113) or (BUSS4212 and BUSS4213) or (BUSS4312 and BUSS4313) or (BUSS4412 and BUSS4413) or (BUSS4512 and BUSS4513) or (BUSS4612 and BUSS4613) or (BUSS4712 and BUSS4713) or (BUSS4812 and BUSS4813)).
C BUSS4104

Note: Department permission required for enrolment

Semester 1
Semester 2
BUSS4001
Business Honours Research Methods
12    P Students must meet the entry requirements to the Honours program, including completion of a pass undergraduate degree and a major in the specialisation area
Semester 1
BUSS4612
Marketing Honours A
6    P Students must meet the entry requirements to the Honours program, including completion of a pass undergraduate degree and a major in the specialisation area
C BUSS4001; BUSS4613
Semester 1
BUSS4613
Marketing Honours B
6    P Students must meet the entry requirements to the Honours program, including completion of a pass undergraduate degree and a major in the specialisation area
C BUSS4001; BUSS4612
Semester 1
BUSS4104
Business Honours Thesis
24    P BUSS4001 + 2 x Honours coursework units in the specialisation area
C BUSS4000
Semester 2