Table of undergraduate units of study: The University of Sydney Business School

The University of Sydney Business School subject areas

Please Note:The Business School website (sydney.edu.au/business/ugunits) contains the most up to date information on unit of study availability and other requirements. Timetabling information for 2014 is available on this website (sydney.edu.au/business/timetable). Students can also refer to the University of Sydney's unit of study handbook (https://ssa.usyd.edu.au/ssa/handbook/uossearch.jsp) for the latest information regarding unit of study descriptions, assessment or other requirements. Students should note that units of study are run subject to demand.

Marketing

Errata
Item Change Date
1 BUSS2100 Business Placement A (Internship) has been removed as an elective option for this major. 20/08/2014
Unit of study Credit points A: Assumed knowledge P: Prerequisites C: Corequisites N: Prohibition Session
For the award of a major in Marketing, students complete:
(i) one six credit point junior unit of study: MKTG1001;
(ii) 18 credit points in compulsory senior units of study: MKTG2112, MKTG2113 and MKTG3118; and
(iii) 18 credit points in elective senior units of study.

Junior units of study

MKTG1001
Marketing Principles
6    N MKTG2001
Semester 1
Semester 2

Senior units of study

Compulsory units for the major
MKTG2112
Consumer Behaviour
6    P MKTG1001 (or MKTG2001)
N MKTG2002
Semester 2
MKTG2113
Marketing Research
6    P MKTG1001
N MKTG1002
Semester 1
MKTG3118
Marketing Strategy and Planning
6    P MKTG1001 (or MKTG2001), MKTG2112 (or MKTG2002), and (MKTG2113 or MKTG1002 or MKTG2003)
N MKTG3201
Semester 2
Elective units for the major
CLAW2212
Franchising
6    P Four junior or senior units of study
Semester 1
MKTG3110
Electronic Marketing
6    P MKTG1001 (or MKTG2001)
N MKTG3010
Semester 2
MKTG3112
Marketing Communications
6    P MKTG1001 (or MKTG2001)
N MKTG3002
Semester 2
MKTG3114
New Products Marketing
6    P MKTG1001 (or MKTG2001)
N MKTG3004
Semester 2
MKTG3116
International Marketing
6    P MKTG1001 (or MKTG2001)
N MKTG3006
Semester 1
MKTG3117
Services Marketing
6    P MKTG1001 (or MKTG2001)
N MKTG3007
Semester 1
MKTG3119
Public Relations Management
6    P MKTG1001 (or MKTG2001)
Semester 2
MKTG3120
Building and Managing Brands
6    P MKTG1001 (or MKTG2001)
Semester 1
MKTG3121
Advertising: Creative Principles
6    P MKTG1001 or MKTG2001
Semester 1

Honours year units of study

For the award of the Bachelor of Commerce, Bachelor of Commerce (Liberal Studies) or any other non-Business School degree with Honours in Marketing, students complete an additional honours year of study comprising the following five honours units.
BUSS4000
Honours in Business
  
Note: Department permission required for enrolment

Semester 1
Semester 2
BUSS4001
Business Honours Research Methods
12   
Note: Department permission required for enrolment

Semester 1
Semester 2
BUSS4002
Business Honours Specialisation A
12   
Note: Department permission required for enrolment

Semester 1
Semester 2
BUSS4003
Business Honours Specialisation B
12   
Note: Department permission required for enrolment

Semester 1
Semester 2
BUSS4004
Business Honours Thesis
12   
Note: Department permission required for enrolment

Semester 1
Semester 2