Table of undergraduate units of study: The University of Sydney Business School

The University of Sydney Business School subject areas

Please Note:The Business School website (sydney.edu.au/business/ugunits) contains the most up to date information on unit of study availability and other requirements. Timetabling information for 2014 is available on this website (sydney.edu.au/business/timetable). Students can also refer to the University of Sydney's unit of study handbook (https://ssa.usyd.edu.au/ssa/handbook/uossearch.jsp) for the latest information regarding unit of study descriptions, assessment or other requirements. Students should note that units of study are run subject to demand.

Marketing

Unit of study Credit points A: Assumed knowledge P: Prerequisites C: Corequisites N: Prohibition Session
For the award of a major in Marketing, students complete:
(i) one six credit point junior unit of study: MKTG1001;
(ii) 18 credit points in compulsory senior units of study: MKTG2112, MKTG2113 and MKTG3118; and
(iii) 18 credit points in elective senior units of study.

Junior units of study

MKTG1001
Marketing Principles
6    N MKTG2001
Semester 1
Semester 2

Senior units of study

Compulsory units for the major
MKTG2112
Consumer Behaviour
6    P MKTG1001 (or MKTG2001)
N MKTG2002
Semester 1
Semester 2
MKTG2113
Marketing Research
6    P MKTG1001
N MKTG1002
Semester 2
MKTG3118
Marketing Strategy and Planning
6    P MKTG1001 (or MKTG2001), MKTG2112 (or MKTG2002), and (MKTG2113 or MKTG1002 or MKTG2003)
N MKTG3201
Semester 2
Elective units for the major
BUSS2100
Business Placement A (Internship)
6    P For Bachelor of Commerce (and all combined courses administered by the Business School): 48 credit points, including 5 x junior core units; For Bachelor of Commerce (Liberal Studies): 48 credit points, including 2 junior core units.

Note: Department permission required for enrolment
Permission is required to enrol in this unit. Contact the Careers and Employment Relations Office for details: business.placements@sydney.edu.au
Int February
Int July
Semester 1
Semester 2
CLAW2212
Franchising
6    P Four junior or senior units of study
Semester 1
MKTG3110
Electronic Marketing
6    P MKTG1001 (or MKTG2001)
N MKTG3010
Semester 2
MKTG3112
Marketing Communications
6    P MKTG1001 (or MKTG2001)
N MKTG3002
Semester 2
MKTG3114
New Products Marketing
6    P MKTG1001 (or MKTG2001)
N MKTG3004
Semester 2
MKTG3116
International Marketing
6    P MKTG1001 (or MKTG2001)
N MKTG3006
Semester 1
MKTG3117
Services Marketing
6    P MKTG1001 (or MKTG2001)
N MKTG3007
Semester 1
MKTG3119
Public Relations Management
6    P MKTG1001 (or MKTG2001)
Semester 2
MKTG3120
Building and Managing Brands
6    P MKTG1001 (or MKTG2001)
Semester 1
MKTG3121
Advertising: Creative Principles
6    P MKTG1001 or MKTG2001
Semester 1
Note: Students must have approval from the Discipline of Marketing to count BUSS2100 towards a major.

Honours year units of study

For the award of the Bachelor of Commerce, Bachelor of Commerce (Liberal Studies) or any other non-Business School degree with Honours in Marketing, students complete an additional honours year of study comprising the following five honours units.
BUSS4000
Honours in Business
  
Note: Department permission required for enrolment

Semester 1
Semester 2
BUSS4001
Business Honours Research Methods
12    P A minimum weighted average mark (WAM) of 65% across all senior units taken within an undergraduate degree and a minimum of 70% in units completed in the subject area of the discipline of intended honours study (including pre-honours units or pass stream units).

Note: Department permission required for enrolment

Semester 1
Semester 2
BUSS4002
Business Honours Specialisation A
12    P A minimum weighted average mark (WAM) of 65% across all senior units taken within an undergraduate degree and a minimum of 70% in units completed in the subject area of the discipline of intended honours study (including pre-honours units or pass stream units).

Note: Department permission required for enrolment

Semester 1
Semester 2
BUSS4003
Business Honours Specialisation B
12    P A minimum weighted average mark (WAM) of 65% across all senior units taken within an undergraduate degree and a minimum of 70% in units completed in the subject area of the discipline of intended honours study (including pre-honours units or pass stream units).

Note: Department permission required for enrolment

Semester 1
Semester 2
BUSS4004
Business Honours Thesis
12    P A minimum weighted average mark (WAM) of 65% across all senior units taken within an undergraduate degree and a minimum of 70% in units completed in the subject area of the discipline of intended honours study (including pre-honours units or pass stream units).

Note: Department permission required for enrolment

Semester 1
Semester 2