Marketing

The Marketing specialisation offers exciting opportunities for research, theory and strategy in all aspects of business and organisation. The specialisation builds on basic marketing principles to give students leading-edge knowledge in marketing strategy and planning. Various ways in which marketing influences business and its performance, including market research, communications, consumer behaviour, customer analytics and the development and marketing of new products, are critically examined.

Requirements for a Marketing specialisation

To achieve a specialisation in Marketing within the Master of Commerce, students must complete 30 credit points in units of study comprising:

  • 6 credit points in foundational units of study;
  • 6 credit points in compulsory units of study; and
  • 18 credit points in elective units of study.

A sample pathway for the Marketing specialisation (spread over two years of the Master of Commerce degree) is listed below.

Year Session Units of study
First Semester 1 Foundational: MKTG5001 Marketing Principles
Semester 2 Compulsory: MKTG6007 Consumer Behaviour
Second Semester 1 Elective for specialisation Elective for specialisation
Semester 2 Elective for specialisation

Please Note. This sample progression is meant as an example only. Depending on unit prerequisites, students may be able to complete these units in a different sequence to that displayed in the table above.

For details of the foundational, compulsory and elective units of study required for the specialisation please refer to the Marketing section of the Table of postgraduate units of study: Commerce in this handbook.

Further information

For further information regarding study in marketing in the Commerce coursework programs, please contact the Discipline of Marketing.