Marketing

The units of study listed in the following table are those available for the current year. Students may also include any units of study, which are additional to those currently listed, which appear under these subject areas in the Business School handbook/website in subsequent years (subject to any prerequisite or prohibition rules).

Timetabling information for the current year is available on the Business School website. Students should note that units of study are run subject to demand.

Errata
Item Errata Date
1.

The following unit has been cancelled for the November intensive session:

MKTG6013 International and Global Marketing

30/4/2019

Table of postgraduate units of study: Commerce

Unit of study Credit points A: Assumed knowledge P: Prerequisites C: Corequisites N: Prohibition Session

Marketing

Achievement of a specialisation in Marketing requires 30 credit points from this table comprising:
(i) 6 credit points in foundational units of study
(ii) 6 credit points in compulsory units of study
(iii) 18 credit points in elective units of study.

Units of study for the specialisation

Foundational unit of study

MKTG5001
Marketing Principles
6      Semester 1
Semester 2

Compulsory units of study

MKTG6007
Consumer Behaviour
6    P MKTG5001
Semester 1
Semester 2

Elective units of study

CLAW6032
Regulating Innovation and Distribution
6      Semester 2
MKTG6001
Marketing Research Concepts
6      Semester 1
MKTG6003
Marketing Strategy
6    P MKTG5001
Semester 2
MKTG6004
New Product Development
6    P MKTG5001
Semester 1
Semester 2
MKTG6005
Marketing Communications
6    P MKTG5001
Intensive March
MKTG6006
Creative Communications in Marketing
6    P MKTG5001
Intensive September
MKTG6013
International and Global Marketing
6    P MKTG5001
Intensive November
Semester 1
Semester 2
MKTG6015
Digital and Social Media Marketing
6    P MKTG5001
Semester 2
MKTG6016
Brand Management
6    P MKTG5001
Semester 1
MKTG6018
Customer Analytics and Relationship Management
6      Semester 1
Semester 2
MKTG6020
Business Marketing
6    P MKTG5001
Semester 1
MKTG6104
The Psychology of Business Decisions
6    N MKTG5002
Semester 2