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Marketing

Unit of study table (Table A)

Achievement of a specialisation in Marketing requires the completion of:
(a) 6 credit points of foundational units of study*
(b) 24 credit points in Marketing specialisation area units of study comprising:
(i) 6 credit points of Marketing core units of study in the same area as the specialisation; and
(ii) 18 credit points of Marketing selective units of study.
Students completing this specialisation to meet the requirements for the Master of Commerce or as their compulsory specialisation for the Master of Commerce (Extension) must complete a 6 credit point capstone unit related to the specialisation from Table A - Capstone units of study .
Students completing this specialisation as an optional second specialisation for the Master of Commerce (Extension) do not need to complete this capstone unit.

 

Unit of study Credit points A: Assumed knowledge P: Prerequisites
C: Corequisites N: Prohibition

(a) Foundational units of study

* Note. Foundational units count to both the foundational units of study for the course and the specialisation.
MKTG5001
Foundation in Marketing
6  

(b) Marketing

(i) Core units of study
MKTG6001
Marketing Research
6  
(ii) Selective units of study
MKTG6004
New Product Development
6 P MKTG5001
MKTG6006
Persuasive Advertising: Illuminating Dark Art
6 P MKTG5001
N MKTG3121
MKTG6007
Consumer Behaviour
6 P MKTG5001
MKTG6013
International and Global Marketing
6  
MKTG6015
Digital and Social Media Marketing
6 P MKTG5001
MKTG6016
Brand Management
6 P MKTG5001
MKTG6018
Customer Analytics and Relationship Management
6  
MKTG6020
B2B Marketing
6 P MKTG5001
MKTG6024
Marketing Analytics
6 A Understanding of basic marketing principles, statistics, and how to use analytic skills to solve marketing problems
P MKTG5001
This unit provides introductory knowledge of Marketing Analytics to solve marketing problems. Students can develop a marketing strategy, exercising best practices of solving various managerial questions.
MKTG6104
Psychology of Marketing Decisions
6 P MKTG5001
N MKTG5002
MKTG6998
Social Media Analysis
6 N MKTG6999
Note. This unit does not assume knowledge of Python.