Marketing

Marketing is a pervasive element in modern society and is increasingly vital to the success of private and public sector organisations. Study in marketing emphasises critical and analytical thinking and the practice of marketing as an applied science. Study in Marketing provides knowledge about consumer behaviour and purchase decision making, integrating theory and practice from many branches of the social sciences. Team building, presentation skills, initiative and business planning skills are important elements of this major.

Options for studying Marketing

Students not enrolled in the Bachelor of Commerce or related combined Bachelor of Commerce degrees can complete either a Marketing major or minor as a Table S (shared pool) option for their degree.

Commerce students can only complete a Marketing major or minor as a Table A option for their degree.

Pathways through the major and minor

The requirements for a major/minor in Marketing are spread out over three years of the degree (possibly four years if students are completing a combined Bachelor of Advanced Studies degree).

(i) Marketing major

To achieve a major in Marketing, students must complete 48 credit points comprising:

  • 12 credit points of 1000-level core units of study;
  • 12 credit points of 2000-level core units of study;
  • 6 credit points of 3000-level core units of study; and
  • 18 credit points of 3000-level selective units of study.

A sample pathway for the Marketing major (over three years of a degree) is listed below.

Please Note. This sample progression is meant as an example only. Depending on unit prerequisites, students may be able to complete these units in a different sequence to that displayed in the following table.

Year Session Units of study
First Semester 1 Core: MKTG1001 Marketing Principles
Semester 2 Core: MKTG1002 Marketing Research
Second Semester 1 Core: MKTG2112 Consumer Behaviour
Semester 2 Core: MKTG2113 Marketing Insights
Third Semester 1 Selective: 3000-level unit listed for major Selective: 3000-level unit listed for major
Semester 2 Core: MKTG3600 Marketing in Practice** Selective: 3000-level unit listed for major

** Capstone unit for major – completed in final semester of study

For details of the core and selective units of study required for the major or minor please refer to the Marketing section of the unit of study table, Table S, in this handbook.

(ii) Marketing minor

To achieve a minor in Marketing, students must complete 36 credit points comprising:

  • 12 credit points of 1000-level units of study;
  • 12 credit points of 2000-level units of study; and
  • 12 credit points of 3000-level units of selective units of study.

A sample pathway for the Marketing minor (over three years of a degree) is listed below.

Please Note. This sample progression is meant as an example only. Depending on unit prerequisites, students may be able to complete these units in a different sequence to that displayed in the following table.

Year Session Units of study
First Semester 1 Core: MKTG1001 Marketing Principles
Semester 2 Core: MKTG1002 Marketing Research
Second Semester 1 Core: MKTG2112 Consumer Behaviour
Semester 2 Core: MKTG2113 Marketing Insights
Third Semester 1 Selective: 3000-level unit listed for minor
Semester 2 Selective: 3000-level unit listed for minor

For details of the core and selective units of study required for the major or minor please refer to the Marketing section of the unit of study table, Table S, in this handbook.

Honours

Students enrolled in a degree combined with the Bachelor of Advanced studies who complete a major in Marketing with a weighted average mark of 70% (within the first three years of their degree) may be eligible to complete honours in Marketing as their fourth year of study in this combined degree program. Students will need to have completed any requirements of their degree not satisfied with the completion of honours (including both majors, all core units, all Open Learning Environment units, and any elective units as necessary to ensure they meet degree requirements) by the end of their third year of study to proceed to honours in their fourth year of study.

For details the requirements for admission to honours and the structure of the honours program, please refer to Business School Honours.

Learning Outcomes

On successful completion of the Marketing major students will be able to:

No. Mid-Level Learning Outcomes
1 Identify and explain key principles in the field of marketing.
2 Distinguish and apply various marketing tools and frameworks to conduct market needs and environmental analysis, to inform strategic decision making and problem solving.
3 Professionally communicate and justify ideas and strategic recommendations to a range of audiences.
4 Analyse and synthesise information through primary and secondary research  to generate relevant market and consumer insights to solve marketing problems.
5 Apply creative and strategic techniques to develop new insights, product and market ideas.
6 Demonstrate respect for cultural differences in the application of relevant marketing strategies to diverse markets and solving different problems.
7 Effectively collaborate with others, contribute and discuss different opinions in verbal, written and group contexts.

Further information

For further information regarding study in marketing at the University of Sydney, please refer to the Discipline of Marketing.