Health Communication

 

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Unit of study descriptions

ARIN6901 Network Society

Credit points: 6 Session: Semester 2 Classes: 1x2hr seminar/week Assessment: 1x1000wd Online activities (20%), 1x1500wd Report and network analysis (25%), 1x1000wd equivalent Responses to readings (20%), 1x500wd Abstract (5%), 1x2000wd Major Essay (30%), Mode of delivery: Normal (lecture/lab/tutorial) day
Is the network the distinctive mode of organisation for the 21st century? The Internet is the paradigmatic mode of decentralised many-to-many communication that interconnects with the century-old telecommunications and broadcasting networks. Geopolitical networks have displaced left/right Cold War oppositions. Social and professional networks extend influence beyond traditional institutional and family allegiances. Network models have challenged rationalist rule-governed models of thought and practice. The interdisciplinary critical analysis of current research, theory and debates will allow students to understand and evaluate the significance of networks in the contemporary world.
ARIN6902 Internet Governance

Credit points: 6 Session: Semester 1,Summer Late Classes: 1x2hr seminar/week Assessment: 1x1500wd Report to government (25%), 1x1200wd Journalistic article (25%), 1x2500wd Essay (40%), 1x800wd equivalent Seminar participation (10%), Mode of delivery: Normal (lecture/lab/tutorial) day
Privacy, piracy, cyberbullying, trolls, censorship, cybersecurity, surveillance, online petitions and propaganda are just some of the issues we navigate in our daily lives online. This unit of study frames these issues historically, culturally and philosophically. The forums of internet governance are a microcosm of global governance that allow expression of national identity, and positioning in international relations. Students taking this unit will gain a critical understanding of one of the most important global policy issues of our time.
ARIN6905 New Media Audiences

Credit points: 6 Session: Semester 1 Classes: 1x2hr seminar/week Prohibitions: ARIN6903 Assessment: 1x1500wd Seminar presentation (20%), 1x2500wd Essay (40%), 1x2000wd case study reviews (blog) (30%), Seminar participation (10%) Mode of delivery: Normal (lecture/lab/tutorial) day
Media audiences are experiencing knowledge, art and entertainment in novel ways as cultural industries increasingly take up emerging technologies. New Media Audiences investigates the range of contemporary practices of production, distribution and consumption associated with digital tools. We examine the sites where audiences experience digital media: art galleries, cinemas, theatres, homes, mobile devices, public spaces, workplaces and online. We analyse how these spaces and interfaces structure audience experience, afford interaction and encourage participation.
BETH5203 Ethics and Public Health

Credit points: 6 Teacher/Coordinator: A/Professor Stacy Carter Session: Semester 2 Classes: 5x8hr Intensives; or Distance Education (online). Prohibitions: BETH5206 Assessment: 5xOnline Quiz (50%); 1x2500wd essay (50%) Mode of delivery: Block mode
Note: Prerequisites: A three-year undergraduate degree in science; medicine; nursing; allied health sciences; philosophy/ethics; sociology/anthropology; history; or other relevant field; or by special permission.
This unit provides students with an overview of the ethical and political issues that underlie public health and public health research. The unit introduces key concepts in public health ethics including liberty, utility, justice, paternalism, solidarity and reciprocity, and introduces students to different ways of reasoning about the ethics of public health. A critical history of public health and an examination of public health law provide important context. Students also explore the ethical dimensions of central public health problems, including modifying lifestyles, managing communicable diseases, screening and overdiagnosis, researching communities, responding to global health challenges and using evidence. Throughout, the emphasis is on learning to make sound arguments about the ethical aspects of public health policy, practice and research. Most learning occurs in the context of five teaching intensives, which are highly interactive and focus on the development and application of reasoning skills.
Textbooks
Students are provided with a list of readings (in digital format).
BETH5206 Introduction to Public Health Ethics

Credit points: 2 Teacher/Coordinator: A/Professor Stacy Carter Session: Semester 2a Classes: 2x8hr intensives; or Distance Education (online). Prohibitions: BETH5203 Assessment: 2xOnline Quiz (40%); 1x1500wd essay (60%) Mode of delivery: Online
Note: Students enrolled in the Graduate Diploma or Master of Public Health may choose to take BETH5203 (6CP) instead of BETH5206 (2CP).
This unit provides students with an introduction to the ethical and political issues that underlie public health and public health research. The unit introduces key concepts in public health ethics including liberty, utility, justice, solidarity and reciprocity, and introduces students to different ways of reasoning about the ethics of public health. Most learning occurs in the context of two teaching intensives, which are highly interactive and focus on the development and application of reasoning skills.
By the end of the Unit you will be able to identify the values and ideas upon which public health rests and ready to start thinking proactively about the ethical issues raised by public health interventions and health policy. This is a Core Unit for Graduate Diploma and Master in Public Health students.
Textbooks
Students are provided with a list of readings (in digital format). Most supplementary readings can be accessed through the library or online.
BETH5207 Arts in Health

Credit points: 6 Teacher/Coordinator: Dr Claire Hooker Session: Semester 2 Classes: Block mode, 2x2 days (4 hour combined lectures/tutorials) Assessment: 2x300-400wd online tasks (25%), 1x1,500wd essay (25%), 1x2,500wd essay (50%) Mode of delivery: Block mode
The 'art of health' is more than an historic catchphrase; it is a literal phenomenon. Arts based approaches to health promotion, social determinants of health and to a range of health issues (including mental health, dementia and aging, disability, childhood development and cancer) can have stunningly powerful effects. In the past century the visual, literary and performing arts have emerged as vital components of a community based approach to human health and wellbeing. This unit gives students practical examples of how to incorporate the arts into public health and health care. The course offers a rich and detailed exploration of varying debates in the scholarly and practice-based fields of arts-and-health, which include but are not limited to: status and uses of art therapy; music and medicine; narrative, literature and the 'narrative medicine' movement; hospital art, design and architecture; and the role of art in health research and social marketing campaigns. Students will learn design thinking as a crucial skill in creative problem solving and social innovation, the new approaches taken up to meet the demands of difficult and rapidly shifting social circumstances. In addition to refining skills, this unit requires that students come to grips with the affective and experiential elements of health. This course will appeal to students of public health; literary, visual and performing arts; social work; psychology; and related disciplines, who want to understand more about the interconnectedness of the arts with human health.
All assessments must be completed to pass this Unit.
Textbooks
None specified
CEPI5214 Writing and Reviewing Medical Papers

Credit points: 4 Teacher/Coordinator: A/Prof Angela Webster Session: Semester 1,Semester 2 Classes: offered online - 8 self-paced modules each comprising: course notes, lecture, demonstrations, exercises, formative self-assessment and quizzes Prerequisites: PUBH5018 and (CEPI5100 or PUBH5010). Assessment: Discussion board participation (5%), module based quizzes (25%), submitted assignment (70%) Mode of delivery: Online
Note: Please speak to the Unit Coordinator if you have not successfully completed the prerequisite units prior to enrolling in CEPI5214.
This unit aims to teach students the principles of research integrity in writing for medical journals, to guide them to resources to improve their conference abstract and manuscript writing and submission to a peer reviewed journal. Students will learn about reporting guidelines, common pitfalls in writing and presenting research, improving tables and figures for manuscripts, writing cover letters and responding to reviewer's comments. Students will learn skills needed to act as a peer-reviewer.
Textbooks
No mandatory text books - readings available online.
CISS6004 Health and Security

Credit points: 6 Session: Semester 1 Classes: 1x2hr seminar/week Assessment: 1x2000wd Issue brief (40%), 1x4000wd Research essay (60%) Mode of delivery: Normal (lecture/lab/tutorial) day
This unit assesses the political and security significance of disease-related events and developments. Whether one contemplates historical experiences with smallpox, the contemporary challenges posed by diseases such as HIV/AIDS and SARS, or the risks arising from new scientific developments such as synthetic biology, it is clear that diseases exercise a powerful influence over civilised humankind. The unit concentrates on areas in which human health and security concerns intersect most closely, including: biological weapons; fast-moving disease outbreaks of natural origin; safety and security in microbiology laboratories; and the relationships between infectious disease patterns, public health capacity, state functioning and violent conflict. The overall aim of the unit is to provide students with a stronger understanding of the scientific and political nature of these problems, why and how they might threaten security, and the conceptual and empirical connections between them.
DVST6906 Culture and Politics of Health Development

Credit points: 6 Session: Semester 2 Classes: 1x2hr seminar/week Assessment: 1x500wd Research essay proposal (10%), 1x3500wd Research essay (60%), 1x1000wd equivalent Class presentation (15%), 1x1000wd Online weekly reading notes (15%), Mode of delivery: Normal (lecture/lab/tutorial) day
This unit of study provides an integrated and interpretive approach to understanding the culture and politics of health development in middle and low-income countries. The structures and processes that inform the politics and culture of health development are global, regional and local, and encompass and operate at different social and institutional levels in diverse settings. The articulation of these will be studied, along with the processes and transitions to local worlds that unfold in embedded cultural and social contexts.
EDPK5003 Developing a Research Project

Credit points: 6 Teacher/Coordinator: Dr Rachel Wilson Session: Semester 1,Semester 2 Classes: 3x4.5 hr Saturday workshops, plus online lectures and activities Assessment: online exercises (40%) and class presentation (20%) and research proposal (40%) Mode of delivery: Block mode
This core unit is seen as the foundation unit in research methods and it provides an overview of the research process, with a focus on critical evaluation of research reports and the design of research projects. It covers a wide range of basic research techniques and introduces other research methods that are the focus of more in-depth study in other search methods units. Research design issues and various methods of data collection examined. Students explore the use of quantitative and qualitative approaches; various research strategies; observation, documents, questionnaires and assessments. The assessment in this unit is developed around students' own research interests and by the end of the unit students will have developed their own research proposal document.
GCST5902 Natures and Cultures of Bodies

Credit points: 6 Session: Semester 2 Classes: 1x2hr seminar/week Assessment: 3x 2000 Case study (90%), 1x Seminar participation (10%), Mode of delivery: Normal (lecture/lab/tutorial) day
The nature/culture distinction is under pressure today as relations to our bodies, the world and each other are transformed by technology, ecological crisis, gender practices and new forms of consumption. Thinking beyond this distinction by examining the practices of bodies, this unit combines theoretical reflection with case studies to give students new tools for cultural analysis.
HPOL5000 Introduction to Health Policy

Credit points: 6 Teacher/Coordinator: Dr Justin McNab Session: Semester 1 Classes: Block mode with compulsory Intensive workshops on Campus. 2 x 2-day workshops, online lectures and discussions Assessment: 1 x 1500wd written assignment (30%); 1 x 3000wd written assignment (50%); Online learning quiz (5%); online problem based learning exercise (15%) Mode of delivery: Block mode
To develop a critical and comparative understanding of the history, theory and practice of health policy. To give an overview of the political choices and frameworks - national and global - that shape policymaking.
Learning objectives:
- acquire a critical understanding of the basic history and features of the Australian health system
- understand the main frameworks used to analyse and make policy
- understand the main issues in the translation of policy into practice
- demonstrate the capacity to apply these understandings in particular settings through case studies.
Content:
This unit explores the main structures and institutions that make health policy. The unit examines debates over policy frameworks, and the evidence and advocacy in setting priorities. Conflicts over health policy will be placed in broader contexts - comparing different health systems and assessing global influences. Case studies will be used to examine the relationships between policy and practice.
Textbooks
Buse K, Mays N, Walt G (2012). Making health policy. Second edition. Open University Press: London. Other recommended reading materials will be available on the unit's eLearning site
HPOL5003 Analysing Health Policy

Credit points: 6 Teacher/Coordinator: Professor Andrew Wilson and A/Prof James Gillespie Session: Semester 2 Classes: Block mode with compulsory Intensive workshops on Campus. 2 x two day workshops plus online discussion Assessment: 1x3000 word assignment (50%), 1x3000 word assignment (50%) Mode of delivery: Block mode
This unit develops skills for the effective critical appraisal of health policy. It familiarizes students with the principles, and limitations, of evidence-based health policy and how this is shaped by the health and political systems. Learning objectives: - to develop critical appraisal skills and analytical methods for analysing health policy - to identify and analyse the main influences on policy development - to evaluate existing policy frameworks and processes in relation to evidence, political context and broader community values Content: This unit builds policy analysis and analytical skills by exploring policy design, implementation and evaluation. It looks at key approaches to analysing health policy, the methods and limitations of evidence-based health policy and the problems of integrating equity concerns when developing and applying health policy. The workshops focus on the critical use of epidemiological and public policy analysis to build the evidence base for, and analysis of policy, taking into account political and social contexts.
Textbooks
Buse K, Mays N, Walt G (2012). Making health policy. Second edition. Open University Press: London. Other required and recommended readings and reference lists will be available through eLearning
HPOL5003 Analysing Health Policy

Credit points: 6 Teacher/Coordinator: Professor Andrew Wilson and A/Prof James Gillespie Session: Semester 2 Classes: Block mode with compulsory Intensive workshops on Campus. 2 x two day workshops plus online discussion Assessment: 1x3000 word assignment (50%), 1x3000 word assignment (50%) Mode of delivery: Block mode
This unit develops skills for the effective critical appraisal of health policy. It familiarizes students with the principles, and limitations, of evidence-based health policy and how this is shaped by the health and political systems. Learning objectives: - to develop critical appraisal skills and analytical methods for analysing health policy - to identify and analyse the main influences on policy development - to evaluate existing policy frameworks and processes in relation to evidence, political context and broader community values Content: This unit builds policy analysis and analytical skills by exploring policy design, implementation and evaluation. It looks at key approaches to analysing health policy, the methods and limitations of evidence-based health policy and the problems of integrating equity concerns when developing and applying health policy. The workshops focus on the critical use of epidemiological and public policy analysis to build the evidence base for, and analysis of policy, taking into account political and social contexts.
Textbooks
Buse K, Mays N, Walt G (2012). Making health policy. Second edition. Open University Press: London. Other required and recommended readings and reference lists will be available through eLearning
HPOL5007 Global Health Policy

Credit points: 6 Teacher/Coordinator: Dr Carmen Huckel Schneider, Dr Anne Marie Thow Session: Semester 2 Classes: Block mode with compulsory Intensive workshops on Campus or online only mode. Block mode 2 x 2 day workshops plus 4 tutorials (tutorials offered face-to-face or online) or online only Assessment: 1 x 2000 word essay (35%), Tutorial discussion papers or online discussion (15%), 1 x 3000 word essay (50%) Mode of delivery: Online
This unit explores the impact of globalization the health of populations and policy making processes. It also investigates the potential to improve health outcomes globally through policy. The aim of this course is to equip students with the knowledge and skills to identify and articulate political and policy processes at the global level, become familiar with institutions and actors involved in global health policy and utilize strategies for influencing policy making at the global level. The unit will explore global health threats that transcend national boundaries; especially those whose causes or results transcend the capacity of individual states to influence. We analyse the influence and power of institutions and actors in the development and implementation of global health policy, including the World Health Organisation, UNICEF, the World Bank, the WTO, the Gates Foundation and NGOs. We will also investigate the governance of global health policy responses. Teaching will make extensive use of current case studies from recognised experts in the field.
Textbooks
Buse K, Mays N, Walt G (2012). Making health policy. Second edition. Open University Press: London.
LAWS6052 Govt Regulation, Health Policy and Ethics

Credit points: 6 Teacher/Coordinator: Prof Cameron Stewart Session: Intensive October Classes: Sep 29, 30 & Oct 6, 7 (9-5) Assessment: 7500wd essay (100%) or 2x3750wd essays (2x50%) Mode of delivery: Block mode
Note: MHL students may select this unit as one of the three core units required in addition to LAWS6252 or LAWS6881.
This unit examines government regulation of health care, drugs, resource allocation, medical research and professional practice. With regard to each area of government decision-making, issues are analysed by reference to the interplay between social goals, human rights, legal rights and ethical considerations. Topics covered include the constitutional and statutory sources of government power with respect to health care: regulatory models and reform of public health legislation; therapeutic goods administration; health insurance; pharmaceutical benefits and the pharmacy industry; immunisiation, notifiable diseases and public health emergencies; human tissue legislation; discipline of health professionals; health care complaints tribunals; a right to health care; ethical theories in law and medicine; the ethics of human experimentation; and ethics committees.
LAWS6839 Critical Issues in Public Health Law

Credit points: 6 Teacher/Coordinator: Prof Roger Magnusson Session: Intensive August Classes: Intro Class: Aug 1 (6-8) then Aug 4, 5 & Sep 5, 6 (9-4.30) Assessment: short response question (20%) and 6000wd essay (80%) or short response question (20%), 3000-3500wd essay (40%) and take-home exam (40%) or short response question (20%) and two 3000-3500wd essays (80%) Mode of delivery: Block mode
Note: Core unit for GradDipPubHL students. MHL students may select this unit as one of the three core units required in addition to LAWS6252 or LAWS6881.
This unit provides an introduction to key topics in public health law, and a foundation for further study in this field. It begins by exploring the use of law - both historically and conceptually - as a tool for protecting the public's health, for responding to health risks and implementing strategies designed to promote public health. It reviews the sources of public health law, considers the strategies that law can deploy to protect and promote health, as well as debates about the appropriate limits for law in the protection of public health in a liberal democracy.
The unit also provides a review of the law's role within several critical areas, including: acute public health threats (with a focus on SARS, pandemic influenza, and bioterrorism); sexual health and STIs; and tobacco control.
Key topics include: The definition and role of public health law; Case studies illustrating the sources of public health law; The legal framework for managing pandemic influenza and other acute public health threats; An introduction to tobacco control law; and Law's role in promoting sexual health.
Throughout the unit, students will be trained to identify legal issues and to explore their health significance, or impact on population health. Students will be encouraged and expected to critically evaluate the success of public health laws and their underlying strategies for protecting and promoting health. Students will also explore the tension between the public health interest, and competing public and private interests.
Students wishing to extend their knowledge of public health law can enrol in the companion unit, LAWS6848 Law and Healthy Lifestyles. These units comprise a core program in public health law.
LAWS6848 Law, Business and Healthy Lifestyles

Credit points: 6 Teacher/Coordinator: Prof Roger Magnusson Session: Intensive March Classes: Intro Class: Mar 7 (6-8) then Mar 10, 11 & Apr 18, 19 (9-5) Assessment: one short response question (20%) and 6000wd essay (80%) or one short response question (20%), 3000-3500wd essay (40%) and one take-home exam question (40%) or one short response question (20%) and two 3000-3500wd essays (80%) Mode of delivery: Block mode
Note: This unit replaced LAWS6848 Law and Healthy Lifestyles (formerly: New Directions in Public Health Law and Policy). This unit may be substituted for LAWS6839 Critical Issues in Public Health Law as a compulsory unit in the MHL.
This unit is about legal and regulatory responses to tobacco use, obesity, poor diet, harmful use of alcohol and sedentary lifestyle - the leading causes of preventable disease in Australia, in high-income countries generally, and increasingly, in developing economies. Cancer, heart disease, stroke, diabetes and tobacco-related diseases (known as 'non-communicable diseases' or NCDs) are society's greatest killers. But what can law do - and what should law be doing - to prevent them? Unlike other health threats, NCDs and their risk factors are partly caused by consumer choices that are lived out every day across the country. The challenge of encouraging healthier lifestyles cannot be separated, then, from the regulation of the businesses that all too often have a vested interest in unhealthy lifestyles. Law's relationship with smoking, alcohol and food is complex and contested. Nevertheless, governments around the world are experimenting with a wide range of legal strategies to encourage healthier lifestyles. This unit will focus on developments in Australia and the United States, placing legal developments in these countries in an international context. During the course, we will confront some important over-arching questions. What are the global determinants of NCDs, and to what extent are global solutions needed? What do global solutions look like? To what extent should law intervene to influence the behaviour of populations-as distinct from treating lifestyle-related risk factors as the personal responsibility of each individual? Does a regulatory approach to the prevention of NCDs imply coercion? Does it signal the emergence of the 'nanny state'? Does progress depend on motivating people to consciously improve their habits and lifestyles? Is it possible to regulate business without micro-managing or dictating commercial decisions and 'legislating the recipe for tomato ketchup?' Throughout the unit, students will be encouraged to explore the tension between personal responsibility and freedom, and the broader public interest in a healthy population and a productive economy. Key topics include: Frameworks for thinking about law, and environments that support healthier lifestyles; Global health governance and the prevention of non-communicable diseases; Tobacco control: where to from here? Personal responsibility for health, and law's role; Regulating alcohol; Obesity prevention; and Law's role in improving diet and nutrition, and encouraging active living.
LNGS7002 Language, Society and Power

Credit points: 6 Session: Semester 1 Classes: 1x2hr seminar/week Assessment: 1x4000wd Research project (80%), 1x1000wd Online discussion (10%), 1x1000wd Quiz (10%), Mode of delivery: Normal (lecture/lab/tutorial) day
Language is a symbolic currency: mastery of the standard language can buy institutional power, mastery of urban teenage slang can buy street cred. This course introduces students to key issues in sociolinguistics and language sociology such as the political economy of language, language variation and change, and critical discourse analysis. Members of the class will undertake empirical research.
LNGS7006 Cross-Cultural Communication

Credit points: 6 Session: Semester 2 Classes: 1x2hr seminar/week Assessment: 1x1000wd Linguistic Relativity (20%), 1x2000wd Mid-semester exam (30%), 1x3000wd Final paper (50%), Mode of delivery: Normal (lecture/lab/tutorial) day
In today's globalised and multicultural societies, cross-cultural communication is common enough. Even so, it continues to be a challenge, both for people who engage in cross-cultural communication on a daily basis, and for researchers trying to describe and understand it. In this unit of study we will consider a variety of discourse-analytic approaches to studying cross-cultural communication, including conversation analysis, speech act theory, interactional sociolinguistics, the ethnography of communication, and critical discourse analysis. In our analyses of actual samples of cross-cultural communication we will pay particular attention to the social positioning of participants in an interaction, and the ways how social relationships (particularly of power and intimacy) between participants are reflected in their linguistic practices. The unit will end with exploring applied perspectives, particularly on cross-cultural communication in educational, courtroom and workplace interactions.
MECO6900 News Writing

Credit points: 6 Session: Semester 1,Summer Main Classes: 1x2hr seminar/week Prohibitions: MECO4101 Assessment: 1x4500wd News reporting portfolio (50%), Seminar participation (10%), 1x1500wd News Story reporting package (40%), Mode of delivery: Normal (lecture/lab/tutorial) day
This core unit introduces students to news writing skills required by print media, including the elements of journalistic style, the structure of news and feature articles, interviewing, researching, news gathering and editing skills. The unit of study focuses on journalistic news writing but will also be useful to anyone seeking to work in fields that require professional communication skills, such as public relations and communication management, or corporate roles that require strong writing ability.
MECO6901 Dealing with the Media

Credit points: 6 Session: Semester 2 Classes: 1x2hr seminar/week Assessment: 1x2000wd communication plan (30%), 1x500wd media release (20%), 1x500wd presentation to client (15%), 1x3000wd essay (35%) Mode of delivery: Normal (lecture/lab/tutorial) day
Dealing with the Media provides students with practical experience in seeking media coverage for a specific issue on behalf of a non-profit organisation. It requires students to research, design, present, implement and evaluate a communication strategy, and to develop key tactical elements including media releases for distribution across multi-media platforms.
MECO6904 Dissertation Part 1

Credit points: 6 Session: Semester 1,Semester 2 Classes: 6x0.5hr supervisor consultations/semester Assessment: A completed research proposal and, where necessary, an ethics application, together with research and writing contributing to a dissertation of 12000 words, for completion in MECO6905. Mode of delivery: Supervision
Note: Department permission required for enrolment
This unit requires students to commence the conduct of their own research projects under the supervision of a member of staff and write a dissertation of 12000 words (completed in the second semester of enrolment in MECO6905). In some cases these projects will give students the opportunity to extend lines of enquiry suggested by units of study already completed for the degree. In other cases, students may have an interest in an area not covered by the coursework programs offered during their candidature that can be developed as a supervised project.
MECO6905 Dissertation Part 2

Credit points: 6 Session: Semester 1,Semester 2 Classes: 6x0.5hr supervisor consultations/semester Prerequisites: MECO6904 Assessment: Completion of writing for a dissertation of 12000 words (100%) Mode of delivery: Supervision
Note: Department permission required for enrolment
This unit requires completion of a dissertation of 12000 words, begun in the previous semester. Together with MECO6904, the unit allows students to conduct their own research projects under the supervision of a member of staff.
MECO6908 Strategy Selection in Corporate PR

Credit points: 6 Session: Semester 1 Classes: 1x2hr seminar/week Assessment: 1x2000wd Report analysis (30%), 1x2000wd Survey design (30%), 1x2000wd Essay (30%), Seminar participation (10%), Mode of delivery: Normal (lecture/lab/tutorial) day
This core unit of study analyses and evaluates corporate strategy selection in organisations to determine effectiveness. Students examine the strategic intent of a national or international corporation by studying its corporate communications, specifically its annual reports and other marketing collateral. The unit will attempt to determine the effectiveness of the organisation's communication with specific reference to stakeholders such as customers, employees, environmental groups, governments and shareholders.
MECO6909 Crisis Communication

Credit points: 6 Session: Semester 1 Classes: 1x2hr seminar/week Assessment: 2x1000wd short-answer essay (30%), 1x3000wd research report (50%), 1x500wd group project presentation (10%), 1x500wd weekly comments (10%) Mode of delivery: Normal (lecture/lab/tutorial) day
The unit will examine how organisations use public relations (PR) to deal with crisis situations. Throughout the unit we will use case studies to explore frameworks, risk prioritisation, issues management, planning, response and evaluation strategies for diverse organisations and topics from environmental and corporate to health and social.
MECO6915 Writing Features: Narrative Journalism

Credit points: 6 Session: Semester 2 Classes: 1x2hr seminar/week Assessment: 1x700wd pitching assignment (15%), 1x1500wd draft first feature (20%), 1x1500wd final first feature (20%), 1x2000wd second feature (40%), 1x300wd market report (5%) Mode of delivery: Normal (lecture/lab/tutorial) day
This unit teaches students the basic principles of short-form narrative journalism or feature writing suitable for publication in magazines, websites and newspapers. Genres covered include the profile, the Essay, travel, memoir, investigative journalism, cultural commentary and behind-the-news stories. Skills in pitching story ideas, interviewing, research, structure and style will be covered in workshop-based classes, providing opportunities to critique work and become familiar with editing processes prior to submission of assignments.
MECO6919 Health Communication

Credit points: 6 Session: Semester 1 Classes: 1x2hr seminar/week Assessment: 1x1000wd commentary and critique (20%), 1x500wd discussion leadership (15%), 1x1500wd research project on health issue (25%), 1x3000wd research paper (40%) Mode of delivery: Normal (lecture/lab/tutorial) day
This unit introduces key concepts in health communication. Students will explore micro- and macro-level theories of health (behaviour) communication that inform the design and implementation of health communication campaigns, planned and unplanned effects of communication campaigns, and the evaluation of such campaigns. It aims to give students a critical and practical understanding of theory and research concerning the role of communication in health promotion efforts.
MECO6926 International Media Practice

Credit points: 6 Session: Semester 1,Semester 2 Classes: 1x2hr seminar/week Assessment: 1x1500wd Critical review (25%), 1x1500wd Media commentary (25%), 1x3000wd Essay (50%), Mode of delivery: Normal (lecture/lab/tutorial) day
This unit of study introduces students to the theory and practice of international media. It considers variation among international media practice by studying media institutions, occupations, contents and audiences across the world, including China, India, USA, Europe, Africa, Australia and the Middle-East. Students will have the opportunity to deepen their understanding of international media practice and to develop knowledge and skills that will assist them in facing the challenges of the global media work environment.
MECO6927 Organisational Communication

Credit points: 6 Session: Semester 2 Classes: 1x2hr seminar/week Assessment: 2x1250wd in-class essay (40%), 1x3000wd group research project (50%), 1x500wd discussion facilitation (10%) Mode of delivery: Normal (lecture/lab/tutorial) day
This unit of study introduces key concepts in organisational communication. Students will explore various structures of organisations and how those structures affect the flow of communication within workplaces. Upon the completion of the unit, students will develop their understanding of key concepts in organisational communication and apply them to analyse communication problems in organisations. Students will also be able to offer well-grounded criticism on selected organisational issues.
MECO6928 Media and Communication Internship

Credit points: 6 Session: Intensive December,Intensive June,Semester 1,Semester 2 Classes: 20 day internship placement Assessment: 1x20day internship placement, 1x1500wd reflective journal (and folio) (40%), 1x1500wd industry research report (40%), 1x1500wd social media participation (20%) Practical field work: 20 day (140 hours) full-time internship in an approved organisation Mode of delivery: Professional practice
Note: Department permission required for enrolment
This capstone unit of study offers students of a Master degrees in the Department of Media and Communications (MECO) 20 days (140 hours) work experience in roles relating to their degree. Internships require critical reflection on professional practice and foster skills, knowledge and experience that enhance employment prospects. Placements may include reporting, editing, producing, designing, researching, publishing, public and media relations, campaigns, and other tasks. Available to MECO Master students only, following the completion of at least two core units of study.
MECO6934 Social Marketing

Credit points: 6 Session: Semester 2b Classes: 1x2hr seminar/week Assessment: 1x1500wd introspective Essay (25%), 1x2500wd social marketing project (45%), 1x1500wd campaign critique (20%), 1x500wd project presentation (10%) Mode of delivery: Normal (lecture/lab/tutorial) day
This unit examines the nature of social marketing, and how marketing communication concepts, frameworks and techniques developed for commercial marketers can address social issues based on an understanding of what moves and motivates people. This unit provides students with a deeper understanding of how marketing management is used to improve societal outcomes. It will be of particular interest to those who want to gain practical insight into how to manage and evaluate the special communication needs of the non-commercial sector.
MECO6935 Professional Practice

Credit points: 6 Session: Semester 1,Semester 2 Classes: 6x0.5-hr meetings/week Assessment: 1x1000wd research or project proposal (20%), 1x5000wd research essay, journalism or industry project (80%) Mode of delivery: Normal (lecture/lab/tutorial) day
This project-based capstone unit focuses on publication or project outcomes, building on knowledge, techniques, professionalism and skills acquired by students who have completed the prerequisite units.* Working with a supervisor, the student may choose to deliver (a) a research essay suitable for publication in a print or online academic journal, (b) a journalism project suitable for publication or broadcast via a media platform, or (c) an industry-based project accompanied by a critical analysis of its context and objectives.
MECO6936 Social Media Communication

Credit points: 6 Session: Semester 1a Classes: 26hrs seminar in Intensive mode (equivalent to 1x2hr seminar/week) Assessment: 1x2000wd equiv Social Media Design Brief (25%), 1x2500wd Social Media Project (45%), 1x1500wd Online Article and Comments (30%) Mode of delivery: Normal (lecture/lab/tutorial) day
This unit introduces the fundamentals of strategic social media use for professional and organisational communication, media practice and cultural production. It aims to equip students with the knowledge and skills to become competent, ethical social media communicators and to critically analyse social media forms, services and cultures. Students will explore online, mobile and locative platforms for interacting with audiences, publics and online communities, including professional networks.
MIPH5014 International Health Promotion

This unit of study is not available in 2016

Credit points: 4 Teacher/Coordinator: Dr Philayrath Phongsavan Session: Semester 2 Classes: 1x 2hr lecture per week for 11 weeks; 1x 1hr tutorial per week for 9 weeks Prohibitions: PUBH5033 Assessment: 1500 word essay (30%), 2500 word report (50%), tutorial participation and attendance (20%) Mode of delivery: Normal (lecture/lab/tutorial) day
Note: Students who have enrolled in PUBH5033 should contact the unit co-ordinator to seek permission before enrolling in MIPH5014, as there is some overlap between the two units of study.
This unit of study aims to provide students with an understanding of the principles, theory and methods that are employed in health promotion and prevention. The unit will give attention to the full spectrum of health promotion and prevention programs, from the development of local level initiatives to global policies to achieve health goals. It will have a strong practical and methodological focus, with the objective of enabling students to develop knowledge and skills for planning, implementing and evaluating health promotion programs. Models and methods that are commonly used in health promotion and disease prevention will be described and discussed by using real life examples. Among the major issues examined are the health impact of social and economic development at the national and global levels, prevention and control of non-communicable and communicable diseases, including cigarette smoking, hygiene practices, capacity building and workforce development for health promotion and prevention.
Textbooks
Readings are available on the unit's eLearning site.
MIPH5112 Global Communicable Disease Control

Credit points: 4 Teacher/Coordinator: Dr Grant Hill-Cawthorne Session: Semester 2 Classes: 1x 1.5 hr lecture per week for 13 weeks; 1x 1.5hr tutorial per week for 9 weeks plus 1x 1 day peer-learning session through group presentations; also offered fully online. Assessment: 1 x group presentation (25%), 1x2500 word written essay (50%), tutorial facilitation (20%) and peer evaluation (5%) Mode of delivery: Normal (lecture/lab/tutorial) day
This unit gives candidates an insight into the prevention and control of communicable diseases in developing countries using country-specific examples presented by professionals with field experience. The unit covers tropical diseases (including schistosomiasis and leprosy), as well as vector-borne conditions (including yellow fever and dengue), zoonoses and emerging infectious diseases such as pandemic influenza and Ebolavirus disease
Textbooks
Readings are available on the unit's eLearning site.
MIPH5115 Women's and Children's Health

Credit points: 4 Teacher/Coordinator: Dr Jane Hirst Session: Semester 2 Classes: 1x2hr lecture per week for 10 weeks, 1x1hr tutorial per week for 9 weeks; also offered fully online Assessment: 1x2000 word individual assignment, (50%), 1x group report (30%), tutorial participation (20%) Mode of delivery: Online
This unit aims to give students an overview of the health status of women and children in developing countries. It also examines causes of major health problems and approaches to improving the health of women and children in developing countries. The unit covers a variety of issues in women's and children's health, including approaches to prevention of maternal and fetal, neonatal and child mortality, , mother to child HIV transmission, women and violence, family planning, diarrhoeal disease, pneumonia, and vaccine preventable diseases.
Textbooks
Readings are available on the unit's eLearning site.
MIPH5116 Culture, Health, Illness and Medicine

Credit points: 4 Teacher/Coordinator: Dr Cynthia Hunter Session: Semester 2 Classes: 1 x 2 day workshop; 1 x 2hr seminar per week for 7 weeks; also offered fully online. Assessment: 1x3000 word essay (65%) and 1x1hr class facilitation (25%), class participation 10%. Mode of delivery: Online
This unit aims to provide an integrated and interpretive approach to an understanding of health-related behaviours of populations in international settings, by synthesizing anthropological knowledge and methodology, and the interactions of culture, biology, psychology and environment. The teaching process is by student-led, lecturer-guided, discussion based review and critical analysis of relevant topics. During the unit, students will explore a range of issues in global and multicultural health from an anthropological perspective. Methodological approaches will encompass ethnography and other anthropological data collection methods. The issues covered will include cultural influences on health, illness and healing, such as indigenous and traditional beliefs and systems, gender and cultural change and the impact of modernization and development on illness and healing. The impact examines disease and illness patterns - their distribution and persistence, mental illness and culture and attitudes towards the use of medications; and the provision of culturally sensitive and appropriate services. The emphasis will be on covering a range of topic areas relevant to the students enrolled, and those of particular importance in contemporary international and multicultural health contexts.
Textbooks
Readings are available on the unit's eLearning site.
MIPH5117 Global Non-Communicable Disease Control

Credit points: 2 Teacher/Coordinator: Dr Rohina Joshi Session: Semester 2a Classes: 1x2hr-lecture/week for 7 weeks; also offered fully online Assessment: 1x 2000word written assignment (90%) and class participation (10%) or online discussion (10%). Mode of delivery: Normal (lecture/lab/tutorial) day
This unit aims to provide candidates with an understanding of the causes and control of non-communicable diseases (NCDs) with a focus on low and middle income countries (LMIC). These diseases are associated with social and economic development and the demographic and health transitions. Topics covered in the unit include cardiovascular diseases, diabetes, cancer, primary health care in relation to NCDs, health promotion for NCDs and approaches to NCD research in developing countries. Lectures are given by health professionals with direct experience of NCD control in LMICs.
Textbooks
Readings are available on the unit's eLearning site.
MIPH5124 Health Issues and Humanitarian Emergencies

Credit points: 4 Teacher/Coordinator: Ms Bronwen Blake, Professor Michael Dibley, Professor Lyndal Trevena Session: Intensive November Classes: 1x 4day workshop Assessment: Workshop activities (40%), 1x 2500word written assignment (60%) Mode of delivery: Normal (lecture/lab/tutorial) day
This unit gives students an overview of public health aspects of humanitarian emergencies in developing country situations and the range of appropriate responses. This includes considering problems faced by government and non-government organisations in humanitarian emergency relief efforts. Topics covered in the unit include international and human rights law, the role of donor agencies, refugee health, nutritional emergencies, site planning for refugee camps, water and sanitation, sexual violence, protection of vulnerable groups, and communicable disease surveillance and control.
Textbooks
Readings are available on the unit's eLearning site.
MIPH5135 Health Systems in Developing Countries

Credit points: 4 Teacher/Coordinator: Associate Professor Joel Negin, Associate Professor Alexandra Martiniuk Session: Semester 2 Classes: 1x 2hr lecture per week for 10 weeks; plus 2x 0.5 day workshops Assessment: 1x1500 word research proposal (40%), 1x2000 word case study report (50%), and participation (10%) Mode of delivery: Online
Health systems are complex and multi-faceted. Successful health systems require attention to political economy, governance, institutions, and local context. This unit will cover health systems in developing countries to equip students with a conceptual understanding and a set of tools to address major public health challenges from a health systems perspective. With a focus on evidence-based decision making, the unit will provide an understanding of health systems including specific topics such as health workforce, financing, service delivery, information systems and policy, and how these impact health interventions and health status in less developed countries. A multi-sectoral, integrated model will be used to understand the varied aspects of development challenges related to health systems. A case study approach will then provide students with concrete examples of health systems challenges and will strengthen students' ability to view health problems in a holistic, multi-faceted manner. The unit will provide students with the tools needed to make a practical difference in health systems in less developed countries with emphasis on implementation of health projects and bringing interventions to scale.
Textbooks
Readings are available on the unit's eLearning site.
MKTG6203 Innovative Marketing Strategies

Credit points: 6 Session: Semester 2 Classes: Intensive - 6 days, 9am - 4:30pm Assessment: final exam (40%), project (30%), exercises (30%) Mode of delivery: Block mode
Note: This unit is only available to students enrolled in the Master of Marketing and Graduate Certificate of Marketing
This unit is about developing and managing innovative competitive marketing strategies. It not only combines concepts, frameworks and tools from across the marketing discipline, it also transcends the traditional boundaries of the discipline itself (as the modern marketer often must), drawing on materials from strategic management, entrepreneurship and finance. The central focus is on strategy development and how its management can create superior and sustainable value for both customers and shareholders, by introducing a long term perspective.
MKTG6204 Contemporary Consumer Behaviour

Credit points: 6 Session: Semester 1 Classes: Intensive - 6 days, 9am - 4:30pm Assumed knowledge: Assumed knowledge includes the funadamentals of marketing and consumer behaviour theory. Assessment: fundamental quizzes (10%), written report (25%), report presentation (20%), class participation (15%), exam (30%) Mode of delivery: Block mode
Note: This unit is only available to students enrolled in the Master of Marketing and Graduate Certificate of Marketing
This unit explores contemporary consumer behaviour and how this knowledge can be useful in assisting marketing managers to enhance their decision-making in contemporary markets. To achieve this objective, the unit moves beyond basic consumer behaviour theory to understand how contemporary consumers behave across a wide variety of contexts, including commercial and not-for-profit markets. Where appropriate the unit explores various techniques of investigating consumer behaviour and developing a consumer centric approach. The unit also highlights how knowledge of consumer insights can appropriately be linked to various marketing practices so as to increase the likelihood of achieving marketing goals.
NURS5099 Promoting Health and Care in the Community

Credit points: 6 Session: Semester 2 Classes: four intensive, on-campus study days Assessment: Student assessment (100%) conducted throughout the semester, as advised within the relevant unit of study outline Mode of delivery: Block mode
This unit of study will focus on community needs assessment, community participation, health promotion, health literacy and the ways in which these inform and underpin promoting health and care in the community. Students will examine evidence-based health promotion strategies, develop community-based health assessment skills, and enhance their communication skills to work with people at home, including motivational and counselling skills and develop knowledge and skills in cultural competence person centred care.
PUBH5010 Epidemiology Methods and Uses

Credit points: 6 Teacher/Coordinator: Professor Tim Driscoll Session: Semester 1 Classes: 1x 1hr lecture and 1x 2hr tutorial per week for 13 weeks - lectures and tutorials may be completed online Prohibitions: BSTA5011,CEPI5100 Assessment: 1x 6 page assignment (30%) and 1x 2.5hr supervised open-book exam (70%). For distance students, it may be possible to complete the exam externally with the approval of the course coordinator Mode of delivery: Normal (lecture/lab/tutorial) day
This unit provides students with core skills in epidemiology, particularly the ability to critically appraise public health and clinical epidemiological research literature. This unit covers: study types; measures of frequency and association; measurement bias; confounding/effect modification; randomized trials; systematic reviews; screening and test evaluation; infectious disease outbreaks; measuring public health impact and use and interpretation of population health data. It is expected that students spend an additional 2-3 hours at least preparing for their tutorials.
Textbooks
Webb, PW. Bain, CJ. and Pirozzo, SL. Essential Epidemiology: An Introduction for Students and Health Professionals Second Edition: Cambridge University Press 2011.
PUBH5024 Obesity and Health Promotion

This unit of study is not available in 2016

Credit points: 2 Teacher/Coordinator: Dr Louise Hardy Session: Intensive August Classes: compulsory attendance at 2.5 one-day workshops including participation in small group work during the workshop. Prerequisites: (PUBH5010 or CEPI5100), PUBH5033 and PUBH5020 Assessment: Workshop participation and small group work presentation (30%) and 1x written assignment (2000 words) (70%). Mode of delivery: Block mode
This unit will build on introductory public health core units of study, and apply them to consideration of global obesity as a public health problem. The unit will develop students' skills in approaches to obesity monitoring, prevention programs and policies, extending research methods, critical appraisal skills, introductory health promotion and disease prevention in MPH. Students will develop an understanding of surveillance systems to monitor obesity, and develop skills in evidence based obesity prevention interventions in diverse social, cultural and community contexts. The course will include discussions of policies and international approaches to obesity prevention, as part of non-communicable disease prevention and control.
Textbooks
Pre-readings will be provided
PUBH5026 Mass Media Campaigns and Social Marketing

Credit points: 2 Teacher/Coordinator: Dr Philayrath Phongsavan; Professor Adrian Bauman (coordinators), Adjunct Prof Tom Carroll Session: Intensive August Classes: face-to-face/ on-campus 2-day residential workshop (lectures, workshops, on-line discussions, and student participation and student presentations) Prerequisites: PUBH5033 Assumed knowledge: Training in research methods epidemiology is advised but not essential. Assessment: 1x 1500 word assignment (70%); on-line participation/discussion (30%) Mode of delivery: Block mode
This unit focuses on mass-reach public health campaigns used to promote health and prevent disease. Building on introductory Masters of Public Health units of study in health promotion/disease prevention [or equivalent], this unit describes the rationale for mass-media led campaigns, social marketing interventions, and how they fit into a comprehensive approach to population health promotion and chronic disease prevention. The major themes covered are the principles of mass-reach communications in public health; designing campaigns [formative evaluation]; developing public health campaigns as part of comprehensive health promotion; understanding the messages, branding and marketing of campaigns; process and impact evaluation of campaigns; the differences between campaigns and social marketing initiatives; and the role of ancillary and supportive health promotion strategies, including media placement and advocacy. The Unit will equip students with skills to plan, design, implement and evaluate public health campaigns.
Textbooks
Course readings will be provided before the workshop. These are required readings, and there is some individual student preparation required for presentation at the workshop and for the on-line two weeks discussions.
PUBH5027 Public Health Program Evaluation Methods

Credit points: 2 Teacher/Coordinator: Professor Adrian Bauman, Dr Philayrath Phongsavan Session: Semester 2 Classes: 2 day residential workshop in semester 2 Assessment: in-class participation (20%) and one 1500 word assignments at the end of the unit (80%) Mode of delivery: Block mode
This unit of study is taught over two days of residential workshop and is an introduction to public health program evaluation principles. It builds on core MPH methods subjects, but extends learning objectives to develop skills in practical and applied public health and health promotion program planning, evaluation and research methods. Both qualitative and quantitative methods will be used in program evaluation discussions, but the major focus will be on measuring the implementation of programs, and assessing program impact. There is an emphasis on evaluating 'real world' programs that address chronic disease prevention and health promotion, but other broad public health content areas will also be used as examples. The unit comprises four areas of discussion, including the [i] principles of evaluation; [ii] research designs and methodological issues for community and applied public health settings; [iii] methods for measuring program impact and outcomes; and [iv] the principles of research translation and dissemination. Attendance at the two days of residential teaching is compulsory for participants.
Textbooks
Recommended: Bauman A, Nutbeam D. Evaluation in a Nutshell. McGraw Hill Sydney (2nd Edition, 2013)
PUBH5032 Making Decisions in Public Health

Credit points: 2 Teacher/Coordinator: Dr James Gillespie Session: Semester 2 Classes: 2-day workshop; fully online version available Assessment: Written assignment of 2000 words (100%) Mode of delivery: Online
This unit introduces students to the methods by which evidence is translated, used and abused when governments make decisions affecting public health. Students will become familiar with the main tools used by health economists and policy analysts. The unit will emphasize the role of different forms of evidence and values for priority-setting and policy-making.
Unit technical content is unified by common themes and case studies. Students will apply methods and principles of health economics e.g. resource scarcity, opportunity cost, efficiency and equity to practical real-life examples (including specific indigenous health issues) to critically consider the role of economic evidence in health decision-making in Australia.
Students will then use policy analysis methods to critically examine the Australian health care system and decision-making in public health. The unit will pay particular attention to questions of power and equity, including the position of indigenous peoples. Finally, it will look at how evidence is framed and used in decision-making.
Teaching will make use of contemporary case studies so students learn how technical analytical tools are used in practical examples of policy development, decision-making and public debate.
The unit gives public health students an essential basic knowledge of both disciplines (health economics and health policy) and lays the groundwork for more advanced studies.
PUBH5033 Disease Prevention and Health Promotion

Credit points: 6 Teacher/Coordinator: Dr Philayrath Phongsavan Session: Semester 1 Classes: 3 workshops, face-to-face tutorials and online discussion; fully online version available Prohibitions: MIPH5014 Assessment: 1x1500 word assignment (25%); 1 group assignment (30%); 1x2500 word assignment (45%) Mode of delivery: Online
This core unit of study introduces students to evidence-based health promotion as a fundamental approach to preventing disease and reducing health inequalities in populations. The unit is divided into three modules: (i) principles underpinning disease prevention and health promotion, (ii) evidence-based prioritising for disease prevention and health promotion programs, and (iii) evaluating disease prevention and health promotion programs. It will develop students' skills in: identifying opportunities for prevention and setting prevention and health promotion priorities; planning and prioritising evidence-based programs, and; measuring the implementation of programs and evaluating the impact of programs on population health. The unit will critically examine diverse characteristics of disease prevention and health promotion programs, including behaviour change programs, community development-, environmental-, and policy- based programs. Students will develop an understanding of approaches used to enhance inter-sectoral action and partnerships, and community participation and consultation. The role of translation of research into policy and practice to enhance public health impact will also be explored. The unit will also illustrate how the principles of prevention and health promotion are applied in Aboriginal health promotion settings.
Textbooks
Course Readings Provided
PUBH5111 Environmental Health

Credit points: 4 Teacher/Coordinator: Associate Professor Geoff Morgan Session: Semester 2 Classes: Mixed mode of 13 lectures (13 sessions of approximately 2 hours each) offered online, and 6 case studies (6 sessions of 2 hours each) offered face-to-face and online (choice of one or the other). All the content for the unit can be completed online if required. Assessment: 1x written assignment (50%), 1x quiz (20%) and 6 x case study participation and quiz (6 x 5% = 30%) Mode of delivery: Normal (lecture/lab/tutorial) day
The unit will explore the major categories of environmental health hazards including air quality, water quality, chemical hazards (eg soils and contaminated sites), physical hazards (eg noise and radiation), microbiological hazards (eg Legionnaires' disease) and food safety. Regional and global issues of sustainability, climate change and land use planning will also be covered. The unit aims to develop an understanding of environmental health hazard identification and risk assessment, as well as the principles of hazard control. The disciplines of epidemiology, toxicology and ecology will be applied within a risk assessment framework to characterise health risks associated with environmental hazards and determine risk management options and risk communication strategies. Students completing this unit will appreciate the multi-disciplinary nature of environmental health hazards, the application of a risk assessment framework to characterise environmental health risks, and the need to work closely with a broad range of stakeholders including commonwealth and state health and environment agencies, local government, industry and the community.
Textbooks
Environmental Health (Fourth Edition). Moeller DW. Harvard University Press, 2011;
PUBH5114 Alcohol, Drug Use and Health

Credit points: 4 Teacher/Coordinator: Associate Professor Carolyn Day Session: Semester 2 Classes: 13 weeks of 2hr teaching sessions and/or associated readings and online activities. The teaching sessions are a combination of a one day face-to-face workshop and online seminars. Students unable to attend face-to-face sessions can do the entire course online. Prohibitions: PUBH5115 Assessment: 2 x 1500 word assignments (60%), compulsory discussion related activities (30%); online quizzes (10%) Mode of delivery: Block mode
This unit aims to assist students in developing an evidence-based understanding of the epidemiology of alcohol and drug use and its impact on health, and the effectiveness of methods for prevention and management of related problems. This fuller drug and alcohol elective covers all the content of PUBH5115 and goes on to assist the student to develop more advanced skills in research and in management of clinical services in relation to alcohol and drug use disorders, and to examine the needs of special populations.
Textbooks
Readings are available on the unit's eLearning site.
PUBH5116 Genetics and Public Health

Credit points: 4 Teacher/Coordinator: Dr Anne Cust, Dr Gabrielle Williams Session: Semester 2b Classes: 1x 2.5 day workshop Assessment: 3x 30min online quiz (20%), small group assignment (30%) and take home exam of 6 questions (250 words each) (50%) Mode of delivery: Block mode
Note: Pre-readings and some lectures will be posted on the unit's eLearning site 2-3 weeks before the course starts, and it is expected that you will look at this content before coming to the first day of the course. This will enable more time for class discussion.
This unit caters for practitioners, policy and decision-makers, students and researchers in public health, public policy, journalism, law, epidemiology, medicine, science, industry, ethics, philosophy, communication and advocacy. It gives a basic introduction to genetics and genetic epidemiology and covers issues like genetic determinants of disease, genetic testing and screening, psychosocial, legal and ethical aspects of genetics and genetic testing, genetic education and genetics and public policy.
Textbooks
Readings are available on the unit's eLearning site.
PUBH5118 Indigenous Health Promotion

Credit points: 4 Teacher/Coordinator: Suzanne Plater Session: Semester 2 Classes: 1 x 2-day compulsory workshop and preparatory online activities. Assessment: 1 x 3000 word essay (60%), reflective essay (10%), analytic essay (10%), online quizzes (20%) Mode of delivery: Block mode
Note: Department permission required for enrolment
Health promotion in Aboriginal and Torres Strait Islander communities requires investment in building the human capital and capabilities of the population within a paradigm of hope. You will first acquire an understanding of the distal, medial and proximal determinants of Aboriginal and Torres Strait Islander health and the subsequent risk factors that have resulted in high rates of morbidity and mortality. You will also learn how to ethically engage with and consult Aboriginal and Torres Strait Islander people, and understand how the often unintentional misuse of power can deny disadvantaged people the right to take control of their health and wellbeing. You will then work with an Aboriginal and Torres Strait Islander health promotion professional to apply these skills and understanding in a compulsory workshop. The outcome will be a draft a health promotion plan that addresses a specific priority health issue in a specific urban, regional or remote Aboriginal and Torres Strait Islander community. The conceptual and technical tools learned may then be built upon and applied to any health issue in any Aboriginal and Torres Strait Islander setting.
Textbooks
Course materials will be provided.
PUBH5308 Health Workforce Policy Analysis

Credit points: 2 Teacher/Coordinator: Professor Deborah Schofield, Dr Michelle Cunich Session: Intensive October Classes: On-line materials plus compulsory attendance at one day workshop. Assessment: Assignment on a health workforce policy analysis topic of the student's choice (100%) Mode of delivery: Block mode
This unit will examine the major mechanisms of health workforce planning in Australia. The nature of the Australian health workforce will be considered, and the processes by which planning is influenced through government policy and research translated and integrated with policy. Current health workforce issues such as adequacy of education and training programs, ageing, and the distribution of the workforce will be addressed. Current approaches to planning for an adequate health workforce, and evaluations of the quality of evidence on current health workforce models of care will be examined using practical examples.
Textbooks
Australia's Health Workforce, Productivity Commission Research Report, 2005 Available at: http://www.pc.gov.au/study/healthworkforce/finalreport/index.html
PUBH5309 Translational Health

Credit points: 2 Teacher/Coordinator: Emeritus Professor Jack Dowie, Professor Glenn Salkeld Session: Semester 2a Classes: Weekly on-line plus two optional half-day workshops. Assessment: Multiple Choice Questions (Prober) and Course Assessment (MCQ) both 10% (ungraded, full marks for completion); creation of an original Annalisa Decision Aid with 1500-2000 word Report (80%) Practical field work: see Assessment Mode of delivery: Block mode
Translational Health introduces the main existing translational methods and models in healthcare, most of which focus on 'knowledge translation' and 'bringing evidence into practice', i.e. on moving results from the basic sciences through clinical and public health science and guidelines into clinical and public health decision and policy making. Most of these models diagnose the problem of 'loss in translation' in terms of institutional and professional barriers and blocks along the translation pathways. While acknowledging these, Translational Health focuses on the modelling method - the 'language' and 'vocabulary' - most likely to perform the translation task effectively in relation to patient-centered practice. The technique underlying the method is Multi-Criteria Decision Analysis (in contrast to conventional Decision Analysis) and the template for its practical implementation is the Annalisa 2.0+ software. It is shown how high quality clinical and public health decision making needs to be based on 'values translation' as well as 'knowledge translation'. And how the approach can facilitate the desirable 'backwards translation' to ensure research is practice-relevant in both content and format. Students choose from a set of topics within which to pursue the principles, follow empirical examples and develop their own analyses in a practicum.
PUBH5416 Vaccines in Public Health

Credit points: 2 Teacher/Coordinator: Dr Aditi Dey, Dr Frank Beard, Professor Peter McIntyre Session: Semester 2 Classes: Preparatory online lectures and 1x 2day workshop at the Children's Hospital Westmead Prerequisites: PUBH5010 or CEPI5100 or PUBH5018 Assessment: 2x short online quizzes (10%) plus 1x 2000 word assignment (90%) Mode of delivery: Block mode
Note: Students who have not done the core units of study in epidemiology (PUBH5010 or CEPI5100) or biostatistics (PUBH5018) but have previous demonstrable experience in these study areas will be required to request permission from the unit of study coordinator to enrol in this unit of study. Permission is required to ensure that students have a basic grounding in epidemiology and biostatistics. The coordinator emails the Postgraduate Student Administration Unit to advise whether or not the student has permission to enrol.
The aim of this unit is to provide students with an understanding of immunisation principles, the impact of vaccination on the epidemiology of vaccine preventable diseases (VPDs), how to assess the need for new vaccines and how to implement and monitor a new vaccination program. This unit covers the history and impact of vaccination; basic immunological principles of immunisation; surveillance of diseases, vaccination coverage, vaccine effectiveness and adverse events; vaccine scares; risk communication; immunisation in the developing country context; assessing disease burden and new vaccines. Learning activities include short online preparatory lectures and a workshop with interactive lectures and small group case studies.
PUBH5418 Tobacco Control in the 21st Century

Credit points: 6 Teacher/Coordinator: Dr Becky Freeman Session: Intensive August Classes: 1x3 day workshop of lectures and problem-focused discussions, followed by 4 weeks of problem-based online discussions Assessment: 2x 2000 word essays (60%), 1x 100 item online quiz (10%) and online discussion and participation (30%) Mode of delivery: Distance education/intensive on campus
The unit consists of learning topics, each of which is supported by extensive Web based resources, and 4 moderated online discussion forums, each focusing on a problem related to tobacco use and control. Lecture topics include: history of tobacco use and control; the burden of illness from tobacco use; secondhand smoke: the research evidence; measuring tobacco use, uptake and cessation in communities; international trends in tobacco consumption; the tobacco industry; the WHO's Framework Convention on Tobacco Control and new forms of tobacco advertising and promotion. Problem focused discussion forums include: Harm reduction and tobacco control, regulation of tobacco, improving and implementing pack warnings; promoting smoking cessation, prevention of uptake (youth programs); denormalisation of the tobacco industry; controlling advertising; and controlling exposure to tobacco smoke, making news on tobacco and influencing political policy on tobacco.
Textbooks
(recommended only)
PUBH5420 Public Health Advocacy Strategies

Credit points: 4 Teacher/Coordinator: Dr Becky Freeman Session: Semester 2b Classes: 2 full days followed by 3 weeks of online Assessment: 2500 word essay (70%), online participation (30%) Mode of delivery: Block mode
Students will have the opportunity to critique and analyse case studies from a variety of both successful and unsuccessful public health advocacy examples. There will be an emphasis on how online environments and social media tools are contributing to public health advocacy debates and campaigns. Recent examples of how online media have influenced health policy and programming will be presented. Students will examine and prepare writing for online media such as news, blogs, and social media. The lectures will include guest speakers from non-government organisations, government and other experienced stakeholders from across the public heath sector.
Textbooks
Recommended: Chapman S. (2007) Public Health Advocacy and Tobacco Control: Making Smoking History. Oxford: Blackwell.
PUBH5422 Health and Risk Communication

Credit points: 6 Teacher/Coordinator: Dr Claire Hooker, Associate Professor Julie Leask, Professor Phyllis Butow Session: Semester 2 Classes: Block/intensive - 5 days Monday - Friday Assessment: Assignment 1 x 3000 word (55%), Assignment 1 x 2000 words (35%), Pre-block online activities (10%) Mode of delivery: Block mode
In this unit, students will develop a critical awareness of the determinants of effective communication, particularly in relation to health risks to the individual and to society. The first half covers individual health risk communication in clinical settings, including: theories of health communication, patient centred care and shared decision making; evidence-based communication skills; research paradigms including interaction analysis; cross-cultural communication in health care; discussing prognosis and informed consent. The second half explores risk communication for public health. We teach theories of risk perception and communication with particular application to public health incident responses. We give practical guides to media messages, risk message framing, public engagement, traditional and social media, and the ethical aspects of public communication. The unit offers students the opportunity to learn from outstanding guest lecturers who work in these areas and interactive opportunities for students to try their skills in risk communication and decision making.
Textbooks
Readings will be provided
PUBH5500 Advanced Qualitative Health Research

Credit points: 6 Teacher/Coordinator: Dr Julie Mooney-Somers Session: Semester 1 Classes: 2x3 full day workshop in March/April Prohibitions: QUAL5005 Assessment: interviewing activity with reflection (35%); 2500wd essay (35%); multiple choice quizzes (2x10%); in-class participation (10%) Mode of delivery: Block mode
This unit of study provides a comprehensive introduction to qualitative inquiry in health. It is designed for beginners and people who want an advanced-level introduction. Over the course of the unit we will address: What is qualitative research? How is it different from quantitative research? What is its history? What research problems can it address? How do I design a qualitative study? What are the different (and best) ways to generate data? How do you analyse qualitative data? Is methodology different to method? What are ontology and epistemology? What is reflexivity (and aren't qualitative researchers biased)? What are the ethical issues? What is good quality qualitative research? Can I generalise qualitative findings? You will get practical experience and skills through carrying out an observation, participating in a focus group, conducting an interview, analysing data, arguing for qualitative research in health, and appraising the quality of published literature. In both workshops you will meet working qualitative researchers and hear about their projects. This advanced unit will show you a new way of thinking critically about research and researching, and give you the skills and confidence to begin evaluating and doing qualitative research for yourself.
QUAL5005 Introducing Qualitative Health Research

Credit points: 4 Teacher/Coordinator: Dr Julie Mooney-Somers Session: Semester 1 Classes: 2x2 full day workshop (block mode) OR weekly online lectures and activities for 10 weeks (distance) Prohibitions: PUBH5500 Assessment: interviewing activity with reflection (35%); multiple choice quizes (2x10%); 1500-word essay (35%); online or in class participation (10%) Mode of delivery: Online
Note: This Unit is primarily aimed at Master of Public Health (MPH) students. Other students are encouraged to consider PUBH5500 instead of this Unit. MPH students who complete PUBH5500 can apply for a waiver for QUAL5005
Introducing Qualitative Health Research is perfect if you're a beginner and want to gain an overview of this research approach. Over the course of the unit we will address: What is qualitative research? How is it different from quantitative research? What research problems can it address? How do I design a qualitative study? What are the different (and best) ways to generate data? How do you analyse qualitative data? How are theories used in qualitative research? What is good quality qualitative research? Can I generalise qualitative findings? You will get practical experience and skills through carrying out an observation, participating in a focus group, conducting an interview, analysing data, arguing for qualitative research in health, and appraising the quality of published literature. You will also meet working qualitative researchers and hear about their projects. This introductory Unit will give you the skills and confidence to begin evaluating qualitative literature and doing qualitative research for yourself.
SCLG6902 Doing Social Research

Credit points: 6 Session: Semester 1 Classes: 1x2hr seminar/week Prohibitions: SCLG3003 Assessment: 1x1500wd paper (25%), 1x1500wd Oral Presentation (25%), 1x3000wd Research proposal (50%) Mode of delivery: Normal (lecture/lab/tutorial) day
This unit of study provides a comprehensive lecture program that covers the research process, from the selection of a topic through to data analysis and the interpretation of results. Students will engage in debates about the philosophical basis of social research, and will undertake exercises designed to enhance their skills in conducting research. For the primary assessment, students will select a topic and develop a research proposal, suitable for submission to a funding agency, or for a Masters or PhD thesis.
SCWK6910 Working with Communities

Credit points: 6 Teacher/Coordinator: Dr Margot Rawsthorne Session: Semester 1 Classes: 1x2hr seminar/week Assessment: 2x250wd blog postings (35%); 1x4000wd practice essay (45%); and class participation (20%) Mode of delivery: Normal (lecture/lab/tutorial) day
Working with communities is a key policy and practice priority for government and non-government agencies in Australia. This unit will critically examine the current policy frameworks informing work with communities as well as current practice models of community development and community engagement. The unit seeks to explore the why and how of work with communities. It will draw on an emerging Australian body of research about working with communities based in the community of Glebe. This unit is suitable for practitioners seeking to work more effectively with communities.
SEXH5008 Sex and Society

Credit points: 2 Teacher/Coordinator: Associate Professor Richard Hillman, Dr Shailendra Sawleshwarkar Session: Semester 2a,Semester 2b Classes: 2 hours of lectures per week, half semester, which can be taken either face-to-face or online. International students including Australia Awards Scholarship students must enrol into the face-to-face version Prohibitions: SEXH5414 Assessment: written assignment (50%), online quiz (30%), online discussions (20%) Mode of delivery: Normal (lecture/lab/tutorial) day
This unit will explore determinants of sexuality from a societal perspective, with particular reference to their potential impacts on public health. It is available in both online and face-to-face modes. Social science theories of sexuality will be considered, and cross-cultural and historical accounts of sexual practices will be reviewed. Particular emphasis will be placed on the impact of diversity, culture, society, environment, life experiences, personal beliefs and health on sexual activity and potential Public Health impacts such as the spread of STIs and HIV. Course content will include diversity; adolescence sexual development; sex education; sexual assault, gender; sexual orientation and sexual behaviour.