Media skills for researchers
This short practical workshop will help you understand how using the media effectively can make a significant difference to the public understanding of your research. The interactive workshop will help you use the internal resources of the University more effectively, prepare you to take your message to the community through the print media, radio and television and will review the potential for using new media.
Researchers who are moving into roles that include responsibility for the profile for their research and for dealing with the media.
In this program participants will:
- come away with an answer to the question 'why bother about a media profile?'
- learn how the media works and the mechanics of the media cycle
- learn how to write a media release
- cover the basics of interacting with electronic media
- understand the role 'new media' can play.
Associate Professor Michael Anderson teaches and researches in media, drama and education in the Faculty of Education and Social Work. Michael appears regularly in the print and electronic media discussing elements of his research and teaching.
In 2009 he co-authored Teaching the Screen and in 2006 he co-authored Real Players: Drama, Education and Technology (Trentham, 2006) which was the first publication of its kind in the field. This research monograph emerged from his doctoral thesis which was a winner of the AATE distinguished dissertation award.
Michael has an M.A. (Hons) in Journalism and is a Chief investigator on Accessing the Cultural Conversation (Large ARC Grant 2007-2010) and The Role of the Arts in Academic Engagement (2009-2011).
This is a 3 hour workshop.
Ground Floor, Bligh Building (L03B)
Sydney University Village
90 Carillon Avenue, Newtown
For more information or to enrol via CareerPath, click here.