Dr Becky Freeman

Lecturer
Public Health, School of Public Health

Telephone +61 2 9114 1226

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Biographical details

I am an early career researcher at the School of Public Health, University of Sydney. With my fourteen years of experience working in the tobacco control field I am well versed in program and policy best practice. I was awarded my PhD, titled Tobacco control 2.0: Studies on the relevance of online media to tobacco control, in July 2011. As part of my PhD, I was the first researcher to publish papers on tobacco product promotions through the online social media websites YouTube and Facebook. I am an established authority on the potential of the Internet to circumvent tobacco advertising bans and have pioneered research methods in tracking and analysing online social media content. I am also the Associate Editor of New Media for the international journal, Tobacco Control.

My primary research interests include tobacco control, obesity prevention, and how online and social media influence public health. Prior to pursuing my research interests in Australia, I worked for both government and not for profit organisations in Canada and New Zealand.

Selected grants

2015

  • Harnessing new media to translate prevention research evidence in to practice and policy; Freeman B; National Health and Medical Research Council (NHMRC)/Early Career Fellowships (ECF).

2012

  • Online food and beverage marking to children and adolescents; Freeman B, Chapman S, Baur L, Gill T; Department of Health and Ageing (Federal)/Preventive Health Research Grants Program.
  • The natural history of unassisted smoking cessation in Australia; Dunlop S, Chapman S, Carter S, Freeman B; National Health and Medical Research Council (NHMRC)/Project Grants.

2009

  • The use of Web 2.0 internet sites to undermine tobacco advertising bans and to mobilise tobacco control advocates; Chapman S, Freeman B, Kolandai M; National Health and Medical Research Council (NHMRC)/Project Grants.

Selected publications

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Book Chapters

  • Liberman, J., Scollo, M., Freeman, B., Chapman, S. (2012). Plain Tobacco Packaging in Australia: The Historical and Social Context. In T Voon, A Mitchell, J Liberman, G Ayres (Eds.), Public Health And Plain Packaging Of Cigarettes: Legal Issues, (pp. 30-47). United Kingdom: Edward Elgar Publishing.
  • Freeman, B. (2012). Young People and Smoking Cessation. In C Els, D Kunyk and P Selby (Eds.), Disease Interrupted: Tobacco reduction and cessation, (pp. 295-305). North Charleston: Createspace.
  • Chapman, S., Freeman, B. (2009). Why has smoking in Australian youth never been lower? In Bennet, D; Towns, S; Elliot, E; Merrick, J. (Eds.), Challenges in Adolescent Health: An Australian Perspective, (pp. 153-161). United States: Nova Science Publishers.
  • Barnsley, K., Freeman, B. (2008). Smokefree environments. In Scollo M; Winstanley M (Eds.), Tobacco in Australia: Facts & IssuesA comprehensive online resource, (pp. 1-48). Australia: Cancer Council Victoria.
  • Chapman, S., Freeman, B. (2008). Tobacco advertising and promotion. In Scollo M; Winstanley M (Eds.), Tobacco in Australia: Facts & IssuesA comprehensive online resource, (pp. 1-48). Australia: Cancer Council Victoria.

Journals

  • Bin Dhim, N., Naicker, S., Freeman, B., McGeechan, K., Trevena, L. (2014). Apps Promoting Illicit Drugs-A Need for Tighter Regulation? Journal of Consumer Health on the Internet, 18(1), 31-43. [More Information]
  • Wang, F., Zheng, P., Yang, D., Freeman, B., Fu, H., Chapman, S. (2014). Chinese Tobacco Industry Promotional Activity on the Microblog Weibo. PloS One, 9(6), 1-6. [More Information]
  • Bin Dhim, N., Freeman, B., Trevena, L. (2014). Pro-smoking apps for smartphones: the latest vehicle for the tobacco industry? Tobacco Control, 23(1), e4. [More Information]
  • Paynter, J., Chapman, S., Freeman, B. (2013). Continued debate on "Is censorship of films a useful solution to the problem of covert tobacco advertising?". New Zealand Medical Journal, 126(1377), 85-87. [More Information]
  • Hefler, M., Freeman, B., Chapman, S. (2013). Tobacco control advocacy in the age of social media: using Facebook, Twitter and Change. Tobacco Control, 22(3), 210-214. [More Information]
  • Freeman, B., Chapman, S. (2012). Measuring Interactivity on Tobacco Control Websites. Journal of Health Communication: international perspectives, 17(7), 857-865. [More Information]
  • Freeman, B. (2012). New media and tobacco control. Tobacco Control, 21(2), 139-144. [More Information]
  • Chapman, S., Freeman, B. (2011). From brand to bland--the demise of cigarette packaging. BMJ, 343, 1-3. [More Information]
  • Freeman, B. (2011). Tobacco plain packaging legislation: a content analysis of commentary posted on Australian online news. Tobacco Control, 20(5), 361-366. [More Information]
  • Freeman, B., Chapman, S. (2010). British American Tobacco on Facebook: undermining article 13 of the global World Health Organization Framework Convention on Tobacco Control. Tobacco Control, 19(3), e1-e9. [More Information]
  • Freeman, B., Gartner, C., Hall, W., Chapman, S. (2010). Forecasting future tobacco control policy: where to next? Australian and New Zealand Journal of Public Health, 34(5), 447-450. [More Information]
  • Mackenzie, R., Freeman, B. (2010). Second-hand smoke in cars: How did the "23 times more toxic" myth turn into fact? CMAJ - Canadian Medical Association Journal, 182(8), 796-799. [More Information]
  • Chapman, S., Freeman, B. (2010). The cancer emperor's new clothes. BMJ, 340(2010, c2436), 1035-1035. [More Information]
  • Chapman, S., Freeman, B. (2010). The cancer emperor's new clothes: Australia's historic legislation for plain tobacco packaging. BMJ (online), 340, c2436. [More Information]
  • Freeman, B., Chapman, S. (2009). Open source marketing: Camel cigarette brand marketing in the "Web 2.0" world. Tobacco Control, 18(3), 212-217. [More Information]
  • Chapman, S., Freeman, B. (2009). Regulating the tobacco retail environment: Beyond reducing sales to minors. Tobacco Control, 18(6), 496-501. [More Information]
  • Freeman, B., Chapman, S., Storey, P. (2008). Banning smoking in cars carrying children: an analytical history of a public health advocacy campaign. Australian and New Zealand Journal of Public Health, 32(1), 60-65. [More Information]
  • Freeman, B., Chapman, S. (2008). Gone viral? Heard the buzz? A guide for public health practitioners and researchers on how Web 2.0 can subvert advertising restrictions and spread health information. Journal of Epidemiology and Community Health, 62(9), 778-782. [More Information]
  • Chapman, S., Freeman, B. (2008). Markers of the denormalisation of smoking and the tobacco industry. Tobacco Control, 17(2), 25-31. [More Information]
  • Freeman, B., Chapman, S., Rimmer, M. (2008). The case for the plain packaging of tobacco products. Addiction, 103(4), 580-590. [More Information]
  • Freeman, B. (2008). World: The Pack Is Where It's At. Tobacco Control, 17(5), 298.
  • Freeman, B., Chapman, S. (2007). Is "YouTube" telling or selling you something? Tobacco content on the YouTube video-sharing website. Tobacco Control, 16(3), 207-210. [More Information]
  • Gartner, C., Hall, W., Chapman, S., Freeman, B. (2007). Should the Health Community Promote Smokeless Tobacco (Snus) as a Harm Reduction Measure? PLoS Medicine, 4(7), 1138-1141.
  • Freeman, B., Chapman, S. (2007). Tobacco promotion invades new media. Lancet Oncology, 8(11), 973-974.
  • Freeman, B. (2007). USA: not so pretty in pink. Tobacco Control, 16(2), 75-76.
  • Wong, G., Glover, M., Nosa, V., Freeman, B., Paynter, J., Scragg, R. (2007). Young people, money and access to tobacco. New Zealand Medical Journal, 120(1267), 1-10.
  • Glover, M., Paynter, J., Wong, G., Scragg, R., Nosa, V., Freeman, B. (2006). Parental attitudes towards the uptake of smoking by children. Health Promotion Journal of Australia, 17(2), 128-133.
  • Kunyk, D., Freeman, B., Glantz, S. (2004). Health conventions in smoke free places have positive economic impact. BMJ: British Medical Journal, 329(7478), 1346.

2014

  • Bin Dhim, N., Naicker, S., Freeman, B., McGeechan, K., Trevena, L. (2014). Apps Promoting Illicit Drugs-A Need for Tighter Regulation? Journal of Consumer Health on the Internet, 18(1), 31-43. [More Information]
  • Wang, F., Zheng, P., Yang, D., Freeman, B., Fu, H., Chapman, S. (2014). Chinese Tobacco Industry Promotional Activity on the Microblog Weibo. PloS One, 9(6), 1-6. [More Information]
  • Bin Dhim, N., Freeman, B., Trevena, L. (2014). Pro-smoking apps for smartphones: the latest vehicle for the tobacco industry? Tobacco Control, 23(1), e4. [More Information]

2013

  • Paynter, J., Chapman, S., Freeman, B. (2013). Continued debate on "Is censorship of films a useful solution to the problem of covert tobacco advertising?". New Zealand Medical Journal, 126(1377), 85-87. [More Information]
  • Hefler, M., Freeman, B., Chapman, S. (2013). Tobacco control advocacy in the age of social media: using Facebook, Twitter and Change. Tobacco Control, 22(3), 210-214. [More Information]

2012

  • Freeman, B., Chapman, S. (2012). Measuring Interactivity on Tobacco Control Websites. Journal of Health Communication: international perspectives, 17(7), 857-865. [More Information]
  • Freeman, B. (2012). New media and tobacco control. Tobacco Control, 21(2), 139-144. [More Information]
  • Liberman, J., Scollo, M., Freeman, B., Chapman, S. (2012). Plain Tobacco Packaging in Australia: The Historical and Social Context. In T Voon, A Mitchell, J Liberman, G Ayres (Eds.), Public Health And Plain Packaging Of Cigarettes: Legal Issues, (pp. 30-47). United Kingdom: Edward Elgar Publishing.
  • Freeman, B. (2012). Young People and Smoking Cessation. In C Els, D Kunyk and P Selby (Eds.), Disease Interrupted: Tobacco reduction and cessation, (pp. 295-305). North Charleston: Createspace.

2011

  • Chapman, S., Freeman, B. (2011). From brand to bland--the demise of cigarette packaging. BMJ, 343, 1-3. [More Information]
  • Freeman, B. (2011). Tobacco plain packaging legislation: a content analysis of commentary posted on Australian online news. Tobacco Control, 20(5), 361-366. [More Information]

2010

  • Freeman, B., Chapman, S. (2010). British American Tobacco on Facebook: undermining article 13 of the global World Health Organization Framework Convention on Tobacco Control. Tobacco Control, 19(3), e1-e9. [More Information]
  • Freeman, B., Gartner, C., Hall, W., Chapman, S. (2010). Forecasting future tobacco control policy: where to next? Australian and New Zealand Journal of Public Health, 34(5), 447-450. [More Information]
  • Mackenzie, R., Freeman, B. (2010). Second-hand smoke in cars: How did the "23 times more toxic" myth turn into fact? CMAJ - Canadian Medical Association Journal, 182(8), 796-799. [More Information]
  • Chapman, S., Freeman, B. (2010). The cancer emperor's new clothes. BMJ, 340(2010, c2436), 1035-1035. [More Information]
  • Chapman, S., Freeman, B. (2010). The cancer emperor's new clothes: Australia's historic legislation for plain tobacco packaging. BMJ (online), 340, c2436. [More Information]

2009

  • Freeman, B., Chapman, S. (2009). Open source marketing: Camel cigarette brand marketing in the "Web 2.0" world. Tobacco Control, 18(3), 212-217. [More Information]
  • Chapman, S., Freeman, B. (2009). Regulating the tobacco retail environment: Beyond reducing sales to minors. Tobacco Control, 18(6), 496-501. [More Information]
  • Chapman, S., Freeman, B. (2009). Why has smoking in Australian youth never been lower? In Bennet, D; Towns, S; Elliot, E; Merrick, J. (Eds.), Challenges in Adolescent Health: An Australian Perspective, (pp. 153-161). United States: Nova Science Publishers.

2008

  • Freeman, B., Chapman, S., Storey, P. (2008). Banning smoking in cars carrying children: an analytical history of a public health advocacy campaign. Australian and New Zealand Journal of Public Health, 32(1), 60-65. [More Information]
  • Freeman, B., Chapman, S. (2008). Gone viral? Heard the buzz? A guide for public health practitioners and researchers on how Web 2.0 can subvert advertising restrictions and spread health information. Journal of Epidemiology and Community Health, 62(9), 778-782. [More Information]
  • Chapman, S., Freeman, B. (2008). Markers of the denormalisation of smoking and the tobacco industry. Tobacco Control, 17(2), 25-31. [More Information]
  • Barnsley, K., Freeman, B. (2008). Smokefree environments. In Scollo M; Winstanley M (Eds.), Tobacco in Australia: Facts & IssuesA comprehensive online resource, (pp. 1-48). Australia: Cancer Council Victoria.
  • Freeman, B., Chapman, S., Rimmer, M. (2008). The case for the plain packaging of tobacco products. Addiction, 103(4), 580-590. [More Information]
  • Chapman, S., Freeman, B. (2008). Tobacco advertising and promotion. In Scollo M; Winstanley M (Eds.), Tobacco in Australia: Facts & IssuesA comprehensive online resource, (pp. 1-48). Australia: Cancer Council Victoria.
  • Freeman, B. (2008). World: The Pack Is Where It's At. Tobacco Control, 17(5), 298.

2007

  • Freeman, B., Chapman, S. (2007). Is "YouTube" telling or selling you something? Tobacco content on the YouTube video-sharing website. Tobacco Control, 16(3), 207-210. [More Information]
  • Gartner, C., Hall, W., Chapman, S., Freeman, B. (2007). Should the Health Community Promote Smokeless Tobacco (Snus) as a Harm Reduction Measure? PLoS Medicine, 4(7), 1138-1141.
  • Freeman, B., Chapman, S. (2007). Tobacco promotion invades new media. Lancet Oncology, 8(11), 973-974.
  • Freeman, B. (2007). USA: not so pretty in pink. Tobacco Control, 16(2), 75-76.
  • Wong, G., Glover, M., Nosa, V., Freeman, B., Paynter, J., Scragg, R. (2007). Young people, money and access to tobacco. New Zealand Medical Journal, 120(1267), 1-10.

2006

  • Glover, M., Paynter, J., Wong, G., Scragg, R., Nosa, V., Freeman, B. (2006). Parental attitudes towards the uptake of smoking by children. Health Promotion Journal of Australia, 17(2), 128-133.

2004

  • Kunyk, D., Freeman, B., Glantz, S. (2004). Health conventions in smoke free places have positive economic impact. BMJ: British Medical Journal, 329(7478), 1346.

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