Other projects

Sponsorship of children's sport

Sponsorship report

This research program is funded through an ARC Linkage Grant, in collaboration with Cancer Council NSW. In 2010, the research program involved structured interviews with sports officials, parents and children which were conducted at selected junior sports events or training sessions. The program provides sound information on the health promotion practices of junior sports clubs, including their policies and practices in relation to sun protection, tobacco control, healthy eating and sports participation, as well as the range and extent of food and beverage company sponsorship of junior sports. The research has identified a number of ways in which sports clubs could promote health more consistently, including changes to sports canteens and through adopting healthy sponsorship policies. The information collected is provided back to sports clubs and regional sporting associations, as well as sport and recreation government agencies in NSW and the ACT.

See the recommendations and rationale in:


Kelly B, Baur LA, Bauman AE, Saleh S, Smith BJ, King L, Chapman K. Role modelling unhealthy behaviours: an analysis of food and drink sponsorship of peak sporting organisations. Health Promot J Austr 2011; 22(1): 72-75

Kelly B, Baur LA, Bauman AE, King L, Chapman K, Smith BJ. “Food company sponsors are kind, generous and cool”: (Mis)conceptions of junior sports players. International Journal of Behavioral Nutrition and Physical Activity 2011; 8:95 (doi:10.1186/479-5868-8-95).

Kelly B, Baur LA, Bauman AE, King L. Tobacco and alcohol sponsorship of sporting events provide insights about how food and beverage sponsorship may affect children’s health. Health Promot J Austr 2011; 22(2): 91-6

Kelly B, Chapman K, Baur LA, Bauman AE, King L, Smith BJ. (2011) Building solutions to protect children from unhealthy food and drink sport sponsorship. Cancer Council NSW and Prevention Research Collaboration: Sydney. View report

Kelly B, Baur LA, Bauman AE, Smith BJ, Saleh S, King LA, Chapman K. Health promotion in sport: an analysis of peak sporting organisations’ health policies (Editorial). J Sci Med Sport 2011; 13(6): 566-577

Kelly B, Baur AL, Bauman AE, King L, Chapman K, Smith BJ. (2011) Promoting Health and nutrition through sport: attitudes of the junior sporting community. Prevention Research Collaboration and Cancer Council NSW; Sydney.View Report

Kelly B, Baur LA, Bauman AE, King L, Chapman K, Smith BJ. Restricting unhealthy food sponsorship: attitudes of the sporting community. Health Policy 2011; (available online 14 October (doi:10.1016/j.healthpol.2011.10.004)

Kelly B, Baur L, Bauman AE, King L, Chapman K, Smith BJ. Food and drink sponsorship of children’s sport in Australia: who pays? Health Promot Int 2010; 26(2): 188-95

Kelly B, Baur L, Bauman A, Chapman K, King L, Smith BJ. Examining opportunities for healthy eating promotion at children’s sports clubs. Aust NZ J Public Health 2010; 34(6): 583-588

Kelly B, Baur LA, Bauman AE, King L, Chapman K, Smith BJ. (2010) Examining Opportunities for Health Promotion in Children’s Sport: a Survey of Sports Club Officials. Prevention Research Collaboration and Cancer Council NSW: Sydney.View Report

Industry self-regulation of television food advertising : evaluation study

Two studies evaluated the impact of industry self-regulatory pledges on children's exposure to unhealthy food marketing on television.

One study published in the MJA in July 2011, found that industry self-regulation has failed to reduce children’s exposure to advertisements for unhealthy fast foods. It compared the number of fast food ads in sample periods before and following the QSRI pledge to limit marketing of fast foods to children. The limited impact of the self-regulation in part reflects the limited scope of the pledge, which only applies to the marketing of children’s meals (which comprise very few of all fast food ads), and only at specific and limited broadcast times.

The other study evaluated the impact of the Australian Food and Grocery Council (AFGC) self-regulatory initiative, and found that, overall, in May 2009 children saw the same amount of television advertising for unhealthy foods as they did before the AFGC initiative, which was introduced in January 2009.

Hebden L, King L, Grunseit A, Kelly B, Chapman K. Advertising of fast food to children on Australian television: the impact of industry self-regulation. Med J Aust 2011; 195(1): 20–24

King L, Hebden L, Grunseit A, Kelly B, Chapman K, Venugopal K. Industry self regulation of television food advertising: responsible or responsive? Int J Pediatr Obesity 2011; 6(2-2): e390-e398


Key Contact Evaluation PIS View PIS
Key Contact Evaluation GHaW PIS View PIS

PAWS Pre Pilot

PAWS Pre-pilot View PIS