Join us in monitoring and researching the promotional activities of the global tobacco industry.
"In our opinion, [after taxation] the other two regulatory environment changes that concern the industry the most are homogenous packaging and below-the-counter sales. Both would significantly restrict the industry's ability to promote their products." Morgan Stanley Research (2007)
Tobacco Control and Web 2.0 Publications
The National Health and Medical Research Council funded Professor Simon Chapman and Becky Freeman for three years, 2009-2011, to analyse both online pro and anti tobacco content and to research the utility of Web 2.0 tools in advancing tobacco control.
If you ae a genuine tobacco contorl stakeholer, john the Global Tobacco Control Network on Facebook. Here's a how to and FAQ guide for novice Facebook users.
Papers and Pre-prints
Chapman, S, Freeman, B. From brand to bland - the demise of cigarette packaging. 13 July 2011, BMJ 2011; 343:d4376.
Freeman B, Chapman S. British American Tobacco on Facebook: undermining Article 13 of the global WHO Framework Convention on Tobacco Control. Tob Control Published Online First: 15 April 2010 doi:10.1136/tc.2009.032847
UPDATE: BAT responds to Facebook study.
Freeman B, Chapman S. Open source marketing: Camel cigarette brand marketing in the "Web 2.0" world. Tob Control 2009;18:212-7.
The Future of Tobacco Control Publications
The National Health and Medical Research Council funded Professor Wayne Hall (University of Queensland) and Professor Simon Chapman (University of Sydney) for three years, 2006-2008, to research aspects of the future of tobacco control, particularly in nations with advanced tobacco control programs like Australia. Dr Coral Gartner (UQ) and Ms Becky Freeman (USyd) also worked on the project.
The University of Queensland's eSpace site provides links to papers and data appendices produced by the University of Queensland team on the project.
This page provides material relevant to this project produced by the University of Sydney group and will be updated as it progresses.
Papers and Pre-prints
Freeman B, Gartner C, Hall WD, Chapman S. Forecasting future tobacco control policy: Where to next? (pre-print here)
Gartner CE, Hall WD, Chapman S, Freeman B. Should the health community promote smokeless tobacco (snus) as a harm reduction measure?
PLoS Medicine 2007;4(7)e185 doi:10.1371/journal.pmed.0040185
Chapman S. Repealing Australia's ban on smokeless tobacco? Hasten slowly Med J Aust. 2008 Jan 7;188(1):47-9.
Chapman S. Falling smoking prevalence: how low can we go? Tobacco Control 2007;16:145-7.
Chapman S, Freeman B. Review: Markers of the denormalisation of smoking and the tobacco industry. Tobacco Control 2008;17:25-31.
Chapman S. Evidence, ethics, hubris and the future of second-hand smoke policy. Tob Control. 2007 Apr;16(2):73-4.
Chapman S. Benefits and risks in ending regulatory exceptionalism for tobacco. Tob Control. 2008 Apr;17(2):73-4.
Chapman S. Review: Global perspective on tobacco control. Part II. The future of tobacco control: making smoking history? Int J Tuberc Lung Dis. 2008 Jan;12(1):8-12.
Freeman B, Chapman S. Tobacco promotion invades new media. The Lancet Oncology 2007;8(11):973-4.
Freeman B, Chapman S. Gone viral? Heard the buzz? A guide for public health practitioners and researchers on how Web 2.0 can subvert advertising restrictions and spread health information. J Epidemiol Comm Health 2008;62:778-82.
Freeman B. World: The pack is where it's at. Tob Control 2008;17:298-9.
Australia New Zealand Journal of Public Health 2008;32:60-5.
Chapman S, Freeman B. Why has smoking in Australian youth never been lower? In: Bennett DL, Towns SJ, Elliott EJ, Merrick J, eds. Challenges in adolescent health An Australian perspective. Victoria, BC: Int Acad Press 2008.
Freeman B, Chapman S. Chapter 11 Advertising and promotion. Tobacco in Australia: Facts and issues. Melbourne: VicHealth Centre for Tobacco Control.
Barnsley K, Freeman B. Chapter 15 Smokefree environments. Tobacco in Australia: Facts and issues. Melbourne: VicHealth Centre for Tobacco Control.
Freeman B. USA: not so pretty in pink. Tob Control 2007;16(2):75-6.