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Academics and the Media - How to Work Together to Achieve the Best Results


6 November 2012

'Angela Catterns
Broadcaster Angela Catterns will join a panel discussion outlining the benefits of interacting with the media from an academic's perspective.

Come and hear broadcaster Angela Catterns when she joins Helen Pitt, the opinion page editor of The Sydney Morning Herald, and Professor Simon Chapman, Associate Professor Danielle Celermajer and Dr Richard Miles next Monday (12 November) to talk about how academics can get their message across in the mainstream media.

Designed for the academics in the Division of Humanities and Social Sciences, panellists will examine the benefits of interacting with media from the academic's perspective as well as providing tips and advice from industry experts such as Angela.

Angela Catterns, formerly of ABC Triple J and 702, is a much-admired radio presenter with a history of interviewing people ranging from prime minister Paul Keating, to The Cure's Robert Smith and listeners who call in talkback segments.

Her perceptive interviewing technique has been described as the "perfect combination of intellect and personality". Angela will discuss insights she has gained during her three-decade career about interview techniques for both interviewer and interviewee.

Helen Pitt, a journalist with more than a decade's experience, will reveal what makes a good opinion piece.

Other panellists include public health advocate Professor Simon Chapman, a highly influential participant in the development Australia's world-leading policy for the plain packaging of cigarettes.

Professor Chapman will discuss his paper "Reaching an audience you never dreamed of speaking to", and his research into the ability of news media to influence policy and public understanding.

"While governments and academic institutions urge researches to engage with news media, traditional academic values of public disengagement have inhibited many from giving high priority to media activity," he wrote.

"My research considered the views of 36 peer-voted leading Australian public health researchers and considered their views about the role and importance of media in influencing policy; and strategies used by these researchers about how to best retain their credibility and influence while engaging with news media."

Associate Professor Danielle Celermajer, the Director of the Masters of Human Rights in the Faculty of Arts and Social Sciences, will talk about how she has worked with newspapers and radio programs to promote the new coursework masters degree at the University.

Dr Richard Miles from the Department of Classics and Ancient History is the presenter of the six-part BBC documentary Ancient Worlds. He has also written opinion pieces for The Guardian newspaper on such topics as, "What the Romans can teach us about refugees", and will discuss how he makes ancient history relevant to a contemporary audience.

Event Details

What:Academics and the Media - How to Work Together to Achieve the Best Results, Hosted by Professor Duncan Ivison.

When: 10am-noon, Monday, 12 November, 2012

Where: Law School Foyer

Who: Academics from the Division of Humanities and Social Sciences

Cost: Free

RSVP: By Friday, 9 November to mediaoffice@sydney.edu.au

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