Governing the advertisement of junk food to children

29 May 2013

Sydney Law School PhD candidate Belinda Reeve says the codes that regulate junk food advertising to children have a number of "critical loopholes" in their terms and conditions.

Belinda is researching the legal effectiveness of both the Responsible Children's Marketing Initiative (RCMI) and the Australian Quick Service Restaurant Industry Initiative for Responsible Advertising and Marketing to Children (QSR initiative).

Speaking to the ABC, Belinda says that that processes for administering and enforcing the codes are "very weak".

"Some of those loopholes would be that the codes only apply to food advertising that specifically targets children," she asserts.

"What that means is that it doesn't actually reduce children's exposure to advertising that promotes unhealthy products.

"Another problem is that they only apply to a very narrow range of products, which means that companies that join these codes can advertise most of their products to children."

Belinda's supervisor is Professor Roger Magnusson

Related media coverage:

Sports stars influence boys' choice of food - ABC NewsJunk food study finds boys are influenced by sports stars - The World Today

Contact: Greg Sherington

Phone: +61 2 9351 0202

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