Major industry recognition for University marketing

13 September 2013

Our campaigns to engage the community, promote the MBA and attract the best postgraduate students have been recognised at this year's Australian Marketing Institute (AMI) NSW Awards for Marketing Excellence.

The What Matters campaign, led by the University's Marketing and Communications Division, won the NSW award for best campaign in the education sector in 2012.

What Matters was a major community engagement campaign that showcased the University's work addressing some of the most important global issues of our time, from marriage equality to faster internet, reducing our environmental footprint and improving children's literacy.

The award affirms professional recognition for the What Matters campaign, which also won silver in the Council for Advancement and Support of Education (CASE) Awardsearlier this year.

Another CASE award winner, the University's Ignite the Possible postgraduate recruitment campaign was recognised by the AMI as a state finalist in the education category.

Entered into the national award category, the University of Sydney Business School's Me, First. The MBA Re-imaginedcampaign was announced as a national AMI finalist.

What Matters and the MBA campaign will now both go on to compete in the national finals of the AMI Awards, to be announced on 16 October 2013.