New University marketing strategy

25 August 2011

The Senior Executive Group (SEG) has approved a new marketing strategy which aims to position the University as a leader in Australia and the wider world.

The strategy, which is designed to support the University's strategic plan and build on our brand position, will increase understanding among our stakeholders of the University's missions, goals and messages. It provides a framework which will help to guide and coordinate the development of marketing plans for each division and faculty, and for each target market.

Visit the Marketing and Communications Division website to view a copy of the strategy.