Strategic Public Relations

Summary

Strategic Public Relations engages with public relations on two particular fronts: corporate communication and political communication.

Supervisor(s)

Dr Penny O'Donnell

Research Location

Department of Media and Communications, School of Letters, Art and Media (SLAM)

Program Type

N/A

Synopsis

Strategic Public Relations engages with public relations on two particular fronts: corporate communication and political communication.  The one involves public relations management, including investor relations and financial relations; while the other is concerned with political campaigning in theory and in practice.

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Keywords

corporate communication, political communication, investor relations, financial relations, political campaigning

Opportunity ID

The opportunity ID for this research opportunity is: 467

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