Fashion and Orientalism

Dress, Textiles and Culture from the 17th to the 21st Century

Adam Geczy

Fashion and Orientalism Book Cover image: A model walks on the catwalk during the Alexander McQueen Spring/Summer 2008 fashion show at the Salle Marcel Cerdan in Paris, France, October 5, 2007. Photo by Chad Buchanan/Getty Images. Jacket Design: Burge Agency.

Sydney College of the Arts is proud to announce the publication of Fashion and Orientalism: Dress, Textiles and Culture from the 17th to the 21st Century, by Senior Lecturer, Adam Geczy.

“Fashion and Orientalism is an important book that enhances our historical knowledge and intellectual understanding of its subject. Through detailed description and analysis, Adam Geczy contributes to the growing scholarship that seeks a more subtle understanding of the complex discourse of Orientalism, and the conscious and unconscious ways that it has had an impact on Western fashion and dress.” Hazel Clark, Research Chair of Fashion, Parsons the New School for Design, New York, USA.

In this timely and groundbreaking book, Geczy shows the extent of the influence that the Orient had, and continues to have, on fashion. Our concept of Western fashion is unthinkable without it, whether in terms of the growth of the cotton industry or of garments we take for granted, such as the dressing gown. From pre-modern to contemporary times, this book demonstrates that, in the realms of fashion, the Orient is not simply a construction or a fascination of the imperial West with its eastern other. Rather, it reveals the extent of cross-pollination, exchange and multiple translation that has taken place between East and West for the last 500 years. Exploring topics including Chinoiserie, masquerade, bohemianism, Japonisme, the “de-Orientalization” of the Orient, perfume and the birth of couture, Fashion and Orientalism is an essential read for students and scholars of fashion, cultural studies and history.


Further Information

Adam Geczy
Bloomsbury Publishing