Paper in Creativity Research
- Snyder, A., Mitchell, J., Bossomaier, T. and Pallier,
G. (2004) The Creatvity Quotient: An objective scoring of
ideational fluency. Creativity Research Journal, 16(4): 415-420
A classical test for accessing the potential creativity of
an individual is based on ideational fluency, where a person
is asked to generate all possible uses for a familiar item
like a piece of paper. In scoring the results, it is intuitive
that the suggested uses should not be weighted equally. Those
suggested in radically different categories are "worth more"
than those suggested within the same category only. We used
information theory to derive a simple mathematical expression
for a more objective measure of ideational fluency. We call
this the creativity quotient (CQ). This innovative measure
was examined using a small sample of participants, and is
illustrated by the responses of two typical individuals from
an ideational fluency task. The CQ accounts for the number
of ideas (fluency), plus the number of categories (flexibility).
Ongoing research will examine the independence of CQ from
established measures of intelligence and personality.