Terms of reference

The Alumni, Development and Marketing Committee will:

  1. Review and recommend for SEG approval strategies, policies and procedures in relation to marketing and communications, student recruitment, development and alumni engagement.
  2. Evaluate the effectiveness of strategies and major programs in these four areas and recommend to SEG initiatives that might be undertaken to improve performance.
  3. Track and monitor the University’s brand position over time and recommend to SEG initiatives that might be undertaken to improve performance.
  4. Monitor and oversee the University’s sponsorship activity to ensure return on investment.
  5. Oversee a University-wide management framework for events and public programs.
  6. Include a standing item on each agenda detailing relevant communications from Divisional Boards and Faculties.

Composition

  • Four Deans, one of which will be Chair
  • Vice Principal, Advancement
  • Director, Alumni and Development
  • Director, Marketing and Communications
  • Director, Student Recruitment
  • General Counsel or nominee