Events 2016

20 April 2016: Rebranding Islam - Public Diplomacy, Soft Power and the Making of 'Moderate Islam' in Indonesia


In the wake of 9/11 and the Arab Spring, Indonesia’s Ministry of Foreign Affairs has been keen to promote Indonesia as the model for “moderate Islam.” In his 2009 speech at the Carnegie Endowment for International Peace, then-Minister of Foreign Affairs Hasan Wirajuda touted Indonesia as evidence of the compatibility of Islam and democracy. More recently several Indonesian ministries, along with religious leaders and Islamic organisations, have worked together to promote 'moderate Islam' as part of their domestic efforts to counter domestic terrorism and ISIS ideology. A/Prof James Hoesterey from Emory University examined the development of such programs in the Ministry of Foreign Affairs and the Ministry of Religion, as well as Nahdlatul Ulama and Muhammadiyah, paying particular attention to how concepts (such as Islam Nusantara, Islam Berkemajuan, and Islam Rahmatan lil ‘Alamin) are constituted and contested through religious outreach and public diplomacy.