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Research_

Consumer Insights Research Group

Understanding consumer behaviour for better business decisions
In conjunction with industry partners we are exploring how the factors that influence consumer attitudes and behaviour can impact business outcomes.

About us

We are bridging the gap between academics and business practitioners to better understand the factors that influence consumers. In collaboration with researchers from across the University of Sydney Business School such as marketing, business information systems, international business and transport, researchers from other faculties including information technology and economics, as well as industry representatives, we are contributing to better decision-making based on consumer insights.

We are building a platform for researchers to discuss new developments and methodologies, and encourage and facilitate cross-disciplinary research projects. We aim to:

  • learn about new industry trends and the issues practitioners face
  • communicate new findings and methodologies to practitioners
  • work on joint research projects with practitioners
  • obtain access to companies’ databases for academic research
  • find opportunities for industry or government grants.

Our people

Meet our academics, researchers and industry network.

  • Professor Donnel Briley, The University of Sydney Business School
  • Dr Steven Lu, The University of Sydney Business School
  • Maysoon El-Ahmad, Growth Mantra (previously Head of Customer Insights at Woolworths)
  • Oren Golvan, Data Insights Manager, Experian
  • Dr Richard Huysmans, Principal Consultant, Raven Consulting
  • Timothy Whitfield, Director of Technical Operations, GroupM
  • Frederik De Keukelaere, Director of Customer Behaviour, Deloitte
  • David McCallum, Managing Partner of Gordon & McCallum

Our publications

Explore our latest journal articles.

Nuruzzaman N, Singh D, and Pattnaik C (2019), Competing to be innovative: Foreign competition and imitative innovation of emerging economy firms, International Business Review, In Press.

Briley D, Danziger S and Li E, 2018, Promotional Games: Trick or Treat?Journal of Consumer Psychology, vol 28:1, pp 99-114

Hallikainen P, Bekkhus R, and Pan S, 2018, How OpusCapita Used Internal RPA Capabilities to Offer Services to Clients, MIS Quarterly Executive, vol 17 (1), pp 41-52

Lu S and Seah Z, 2018, Social Media Influencers and Consumer Online Engagement Management in Social Media for Knowledge Management Applications in Modern Organizations, Virgilio D (ed), IGI Global, Hershey, United States, pp 81-91

Lu S, Pattnaik C, Xiao J and Voola R, 2018, Cross-national variation in consumers' retail channel selection in a multichannel environment: Evidence from Asia-Pacific countriesJournal of Business Research, vol 86, pp 321-332

Nanda M, Pattnaik C and Lu S, 2018, Innovation in social media strategy for movie success: A study of the Bollywood movie industryManagement Decision, vol 56:1, pp 233-251

Pattnaik C, Lu S and Gaur A, 2018, Group affiliation and entry barriers: The dark side of business groups in emerging markets, Journal of Business Ethics

Zhang H, Wang X, Hong X and Lu S, 2018, Technology licensing in a network product market: Fixed-fee versus royalty licensingEconomic Record

Briley D, Rudd M and Aaker J, 2017, Cultivating optimism: How to frame your future during a health challengeJournal of Consumer Research, vol 44:4, pp 895-915 

Golsorkhi, M.S., Lu, D.D.C. & Guerrero, J.M. 2017, 'A GPS-based decentralized control method for islanded microgrids', IEEE Transactions on Power Electronics, vol. 32, no. 2, pp. 1615-1625

Golsorkhi, M.S., Savaghebi, M., Lu, D.D.C., Guerrero, J.M. & Vasquez, J.C. 2017, 'A GPS-Based Control Framework for Accurate Current Sharing and Power Quality Improvement in Microgrids', IEEE Transactions on Power Electronics, vol. 32, no. 7, pp. 5675-5687

Golsorkhi, M.S., Shafiee, Q., Lu, D. & Guerrero, J.M. 2017, 'A Distributed Control Framework for Integrated Photovoltaic-Battery Based Islanded Microgrids', IEEE Transactions on Smart Grid, pp. 1-1

Gong Q, Wang K, Fan X, Fu X and Xiao Y 2017 Forthcoming 'International trade drivers and freight network analysis - The case of the Chinese air cargo sector', Journal of Transport Geography

Habibullah, M., Lu, D.D.C., Xiao, D. & Rahman, M.F. 2017, 'Finite-State Predictive Torque Control of Induction Motor Supplied from a Three-Level NPC Voltage Source Inverter', IEEE Transactions on Power Electronics, vol. 32, no. 1, pp. 479-489

Habibullah, M., Lu, D.D.C., Xiao, D., Fletcher, J.E. & Rahman, M.F. 2017, 'Low complexity predictive torque control strategies for a three-level inverter driven induction motor', IET Electric Power Applications, vol. 11, no. 5, pp. 776-783

Habibullah, M., Lu, D.D.C., Xiao, D., Fletcher, J.E. & Rahman, M.F. 2017, 'Predictive Torque Control of Induction Motor Sensorless Drive Fed by a 3L-NPC Inverter', IEEE Transactions on Industrial Informatics, vol. 13, no. 1, pp. 60-70

Jung K, Garbarino E, Briley D and Wynhausen J, 2017, Blue and red voices: Effects of political ideology on consumers’ complaining and disputing behaviour, Journal of Consumer Research, vol 44:3, pp 477-499

Jung K, Garbarino E, Briley D and Wynhausen J, 2017, Political ideology and consumer research beyond complaining behaviour: A response to the commentaries, Journal of Consumer Research, vol 44:3, pp 511-518

Jung K, Garbarino E, Briley D and Wynhausen J, 2017, Blue and red voices: Effects of political ideology on consumers’ complaining and disputing behaviourJournal of Consumer Research, vol 44:3, pp 477-499

Jung K, Garbarino E, Briley D and Wynhausen J, 2017, Political ideology and consumer research beyond complaining behaviour: A response to the commentariesJournal of Consumer Research, vol 44:3, pp 511-518

Lau YY, Ducruet C, Ng A and Fu X 2017 'Across the waves: a bibliometric analysis of container shipping research since the 1960s', Maritime Policy and Management, vol.44:6, pp. 667-684

Lu S, Pattnaik C, Xiao J and Voola R 2017 Forthcoming 'Cross-national variation in consumers' retail channel selection in a multichannel environment: Evidence from Asia-Pacific countries', Journal of Business Research

Lu S, Yang Y and Huangfu SX 2017 Forthcoming 'Travelers' Prior Knowledge and Search Advertising', Tourism Analysis

Qi, J. & Lu, D.D.-.C. 2017, 'A Preventive Approach for Solving Battery Imbalance Issue by Using a Bidirectional Multiple-Input Ćuk Converter Working in DCVM', IEEE Transactions on Industrial Electronics, vol. 64, no. 10, pp. 7780-7789

Sheng D, Li ZC, Fu X and Gillen D 2017 'Modeling the effects of unilateral and uniform emission regulations under shipping company and port competition', Transportation Research Part E: Logistics and Transportation Review, vol.101, pp. 99-114

Tu N, Adiputranto D, Fu X and Li Z 2017 Forthcoming 'Shipping network design in a growth market: The case of Indonesia', Transportation Research Part E: Logistics and Transportation Review

Wang K, Tsui KWH, Liang L and Fu X 2017 Forthcoming 'Entry Patterns of Low-Cost Carriers in Hong Kong and Implications to the Regional Market', Journal of Air Transport Management

Xiao Y, Fu X, Oum TH and Yan J 2017 'Modeling airport capacity choice with real options', Transportation Research Part B: Methodological, vol.100, pp. 93-114

Yu S, Briley D and Frow P, 2017, Political ideology and review evaluation, Advances in Consumer Research (Proceedings), vol 45, pp 1-3

Yu S, Briley D and Frow P, 2017, Political ideology and review evaluationAdvances in Consumer Research (Proceedings), vol 45, pp 1-3

Zhang Y, Wang K and Fu X 2017 'Air Transport Services in Regional Australia – Demand pattern, frequency choice and airport entry', Transportation Research Part A: Policy and Practice, vol.103, pp. 472-89

Zheng S, Ge YE, Fu X, Nie Y and Xie C 2017 Forthcoming 'Modeling collusion-proof port emission regulation of cargo-handling activities under incomplete information', Transportation Research Part B: Methodological

Zhuang W, Chen J and Fu X 2017 'Joint dynamic pricing and capacity control for hotels and rentals with advanced demand information', Operations Research Letters, vol.45:5, pp. 397-402

Our events

Consumer Insights Research Group Forum

29 to 30 November 2018

The University of Sydney

This annual event is organised by the Consumer Insights Research Group (CIRG) at the University of Sydney Business School, UNSW and UTS.

It brings prominent marketing researchers in Australia and New Zealand (especially in quantitative modelling and consumer behaviour) together for the purposes of:

  • Discussing new methodologies in the field;
  • Identifying trending topics which have significant academic importance and are relevant to practitioners;
  • Providing a platform for researchers in modelling and consumer behaviour to interact and develop high quality and impact collaborative research projects.
Consumer Insights Research Group Forum

21 to 22 September 2017

The University of Sydney

The Consumer Insights Research Group Forum is an annual event that is organised by Consumer Insight Research Group (CIRG) at the University of Sydney Business School.

Co-director

Professor Donnel Briley
Professor Donnel Briley
Academic profile

Co-director

Dr Steven Lu
Dr Steven Lu
Academic profile