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Marketing and the UN Sustainable Development Goals (SDGs): ANZ Research & Education Network
Making UN SDGS central to marketing activity in Australia and New Zealand
We aim to drive scholarship and teaching innovations at the intersection of marketing and the UN SDGs.
We are a group of Australian and New Zealand (ANZ) marketing academics and research scholars who aim to provide an avenue for interested scholars to collaborate and drive knowledge at the intersection of Marketing and the SDGs.
Our purpose
This network includes marketing academics from ANZ who are passionate about researching and teaching the SDGs in marketing.
We advocate for the marketing academia and practice to be proactive, strategic, and explicit in engaging with the SDGs. Marketing has unique characteristics to do this, including:
- an intimate understanding of consumers, the ability to develop compelling, persuasive, authentic communications
- the ability to differentiate products and services, allowing marketing to enable a greater understanding and dissemination of this knowledge to assist in achieving these goals.
Marketing plays a critical boundary spanning role between the organisation and various stakeholders including; suppliers and the broader community.
The Network’s main purpose is the advocacy and facilitation of marketing academics to engage in SDGs through research and education. This will be achieved in the following ways.
- to identify research priority areas at the interface of marketing and the SDGs
- to develop collaborative research partnerships with marketing scholars who are interested in the SDGs in ANZ
- to recognise research from ANZ academics and provide pathways for publication and research support.
- to be a point of contact for industry partners wishing to research or apply SDGs in their businesses.
- Creating an environment to share and disseminate resources across ANZMAC.
- Reviewing curriculum in undergraduate and postgraduate courses through an SDG lens
- Explore the potential for developing courses/units or programs with an SDG focus (e.g., Doctorate in Sustainable Development at Curtin University)
- Collating and sharing resources to ensure ANZ education in marketing on SDGs in world-class.
Facilitation of opportunities for students to engage in activities related to the SDGs and marketing
- Provide capacity-building opportunities for students related to SDGs.
- Recognising SDG impact through student awards
- Student leadership forums
About us
- Professor Robert Aitken
- Professor Donnel Briley
- Professor Jodie Conduit
- Associate Professor Julia Fehrer
- Associate Professor Leah Watkins
- Associate Professor Margaret Matanda
- Dr Kaye Chan
- Dr Veronica Jiang
- Dr Jarrod Vassallo
- Dr Robyn Ouschan
- Dr Bryce Magnuson
- Miss Siyu Liu
- Ms Cali Doyle
- Ms Kirtika Deo
- Mr Jubin John
- Ms Kaiwen Xue
- Miss Qi Wang
Our publications
Kemper, J. A., Moscato, E. M., & Kennedy, A.-M. (2022). Hacking the Marketing Education System: Using Macromarketing and the Circular Economy to Make a Better World. Journal of Marketing Education, 44(3), 311–321. https://doi.org/10.1177/02734753221101758
Kullak, F. S., Fehrer, J. A., Baker, J. J., Woratschek, H., & Sam-Cobbah, J. (2022). Shaping market systems for social change in emerging economies. Industrial Marketing Management, 100, 19–35. https://doi.org/10.1016/j.indmarman.2021.10.014
Voola, R., 2022. Reflections of an engaged marketing scholar: An SDG-guided journey towards being a ‘called professional’. In Business Schools, Leadership and the Sustainable Development Goals (pp. 117-135). Routledge. https://doi.org/10.4324/9781003244905-10
Voola, R., Bandyopadhyay, C., Voola, A., Ray, S., Carlson, J. (2022). B2B marketing scholarship and the UN sustainable development goals (SDGs): A systematic literature review. Industrial Marketing Management, 101, 12-32 https://doi.org/10.1016/j.indmarman.2021.11.013
Fehrer, J. A., & Wieland, H. (2021). A systemic logic for circular business models. Journal of Business Research, 125, 609–620. https://doi.org/10.1016/j.jbusres.2020.02.010
Kemper, J. A., & Ballantine, P. W. (2019). What do we mean by sustainability marketing? Journal of Marketing Management, 35(3-4), 277–309. https://doi.org/10.1080/0267257X.2019.1573845
Briley, D. A., Rudd, M., & Aaker, J. (2017). Cultivating Optimism: How to Frame Your Future during a Health Challenge. The Journal of Consumer Research, 44(4), 895–915. https://doi.org/10.1093/jcr/ucx075
Briley, D. A., & Aaker, J. L. (2006). Bridging the Culture Chasm: Ensuring That Consumers Are Healthy, Wealthy, and Wise. Journal of Public Policy & Marketing, 25(1), 53–66. https://doi.org/10.1509/jppm.25.1.53