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Master of Marketing

Robert Brunning - Master of Marketing

Our rankings

Global leaders in business education

  • No. 1 in Australia

    The University is ranked first in Australia and fourth in the world for graduate employability in the QS Graduate Employability Rankings 2018.

  • Top 40 globally

    The 2017 QS World University Rankings by Subject placed the University in the top 40 in the world in business and management.

Overview

If you an experienced manager wishing to develop a career in marketing, our Master of Marketing offers the strategic knowledge and practical skills that business today demands.

This program offers the leaders of tomorrow an understanding of the best practice in applying the latest techniques. The Business School has strong links with industry, giving you the opportunity to engage and interact with marketing practitioners as they share unique insights in the application of the latest marketing methods.

With small class sizes, the program provides a dynamic environment for sharing professional experience, application and values, as well as insights from the cutting edge of business research,

The program is accredited by the Australian Marketing Institute and is reviewed regularly to ensure content is relevant to industry needs.

Please note that the tuition fee specified reflects a standard enrollment of 48 credit points/eight units per academic year (two semesters). If you are enrolling in the Master of Marketing, a ten unit program that includes eight core units and two project units, you will need to increase this fee by 25% to estimate total fees required.

Specialisations

Entry, fees, funding & how to apply

Depends on your qualification, citizenship status

The details on this page based on your selections are a guide only, and are subject to change.

Your fee

How to apply

What you'll study

Core units of study

  • Evaluating Marketing Performance
  • Decision-Making and Research
  • Innovative Marketing Strategies
  • Contemporary Consumer Behaviour
  • Marketing in the Global Economy
  • The Regulatory Environment and Ethics
  • Internal Marketing
  • Integrated Marketing Communications

Marketing consulting  project

You complete a marketing consulting project unit, where you complete a project within an Australian company or an international project.

Units of Study

Completion requirement

The Master of Marketing requires the completion of 60 credit points, comprising:

  • 48 credit points in core units of study, and
  • a 12 credit point marketing consulting project.

All Master of Marketing units are delivered in the evening or in weekend workshops.

Capstone (compulsory project)

The Master of Marketing includes a capstone marketing consulting project unit. The project is an opportunity for students to utilise the knowledge they have gained during the course. Students will design their own project and conduct independent research in a company that offers an interesting marketing issue.

Examples of topics include: product development and launch; developing a new marketing strategy; entering a new market segment or implementing a new marketing initiative such as CRM. The deliverable will be a written report, along with a presentation to the client organisation and the student’s supervisor.

Admission requirement

To be considered for admission, an applicant is required to have:

  • an Australian bachelor's degree or higher with a credit average (65 percent) or equivalent qualification or 
  • an Australian bachelor's degree or higher with less than a credit average (minimum 50 percent required), and satisfactory performance in the GMAT (for guidance, the class average score is 630) or equivalent Business School approved admissions test.

Applicants must also fulfill the following three criteria:

(i) professional work experience (typically three years) in a relevant field;

(ii) provide a statement of motivation; and

(iii) pass a selection interview establishing the candidate's suitability for the degree, or the University of Sydney Graduate Diploma/Graduate Certificate in Marketing with a credit average (65 percent). Units completed in the graduate diploma/graduate certificate can be credited to the master's degree.

Any grade requirements listed are based on the University of Sydney grading system .

For qualifications awarded outside Australia, equivalencies and entry requirements are determined based on the country, institution and qualification.

For a guide to common international qualifications and equivalent entry requirements visit University of Sydney Business School entry guide .

Professional accreditation

The University of Sydney Business School is a world-class business school at the forefront of global business and management education. Relevant and focused on today's business world, we are the only Australian business school to achieve membership to CEMS - the Global Alliance in Management Education in addition to international accreditation from AACSB and EQUIS.

Graduate opportunities

Graduates work as marketing directors and in other managerial roles in advertising, marketing research, brand manager, sales, and e-commerce. An increasing number of graduates work in senior general management positions and others in organisations that specialise in marketing research, product or packaging design, advertising agencies, media buying, or public relations.

Future study

A postgraduate degree can open doors to further study, whether you are interested in pursuing a research degree, or expanding your postgraduate qualifications and skillset by embarking on a management degree, MBA or specialised business masters.

The Business School offers two research degrees, the Doctor of Philosophy (PhD) and the Master of Philosophy (MPhil), which may be studied full-time or part-time. Embarking on a PhD or masters by research is an opportunity to join a community of recognised leaders in scholarship and make a significant contribution to your area of study. We are home to many leading researchers and attract generous funding in support of our research projects, and the University of Sydney is consistently ranked among the best research universities in the world.

If you are interested in pursuing further postgraduate study, our postgraduate coursework business degrees cater to students from any background and career stage, with pre- and post-experience options available, to help you achieve the future you’ve imagined. Combine your interests and develop specialised skills to be well positioned in an increasingly competitive business environment.

Domestic students

Indicative Postgraduate Student Contribution Amount


The student contribution amount for a Commonwealth Supported Place is an indication only of the amount payable in Year 1 for a standard full time load of 48 credit points (1.0 EFTSL). The exact student contribution that you pay will depend on the calendar year in which you undertake your study, and the specific units of study in which you ultimately enrol. For further information about how to calculate your specific total student contribution, please refer to the University's Tuition Fees website.

Annual review and fee increases


Importantly, student contribution amounts are subject to annual review by the University, and will increase each year of your period of study (subject to a Commonwealth specified cap), effective at the start of each calendar year.

Indicative Postgraduate Domestic Tuition Fee


The tuition fee for a domestic postgraduate student is an indication only of the fees payable in Year 1 for a standard full time load of 48 credit points (1.0 EFTSL). Depending on the calendar year in which you undertake your study, and if your study load is more or less than the 1.0 EFTSL, your tuition fee will differ from the indicative amount.

Annual review and fee increase


Importantly, tuition fees are subject to annual review by the University, and will increase each year of your period of study, effective at the start of each calendar year.

Additional incidental costs


For some courses there are incidental costs additional to the student contribution and/or course fee. Some of these incidental costs are significant, for example, course-specific materials, tools, protected clothing and equipment. Further information about these costs is available from https://sydney.edu.au/students/materials-and-equipment.html.

Credit card surcharge


Please note that a surcharge of 0.8% will apply for payments made by Visa, MasterCard or American Express. The surcharge is subject to review and may change. Information about payment methods and the surcharge is set out at: http://sydney.edu.au/study/finances-fees-costs/fees-and-loans/paying-your-fees.html.

Potential for inaccuracy


Whilst every reasonable effort has been made to include correct and up to date information here, you are also advised to consult directly with the Student Centre so that they can provide you with specific and up to date information about fees.

International students

Indicative International Tuition Fees for Postgraduate Students


The tuition fee for international postgraduate students is an indication only of the fees payable in Year 1 for a standard full time load of 48 credit points (1.0 EFTSL). Depending on the calendar year in which you undertake your study, and if your study load is more or less than the 1.0 EFTSL, your tuition fee will differ from the indicative amount.

Annual review and fee increases


Importantly, tuition fees are subject to annual review, and will increase each year of your period of study, effective at the start of each calendar year.

Additional incidental costs and health insurance


For some courses there are incidental costs additional to the tuition fees. Some of these incidental costs are significant, for example, course-specific materials, tools, protected clothing, and equipment. Further information about these costs is available from https://sydney.edu.au/students/materials-and-equipment.html. In addition to the fees indicated here for the course of study, International Students studying on an Australian Student Visa must have appropriate health insurance for the duration of their studies on a Student Visa through an approved provider of the Overseas Student Health Cover (OSHC) scheme. This is a requirement of the Australian Government, unless otherwise exempted by the Government.

Credit card surcharge


Please note that a surcharge of 0.8% will apply for payments made by Visa, MasterCard or American Express. The surcharge is subject to review and may change. Information about payment methods and the surcharge is set out at: http://sydney.edu.au/study/finances-fees-costs/fees-and-loans/paying-your-fees.html.

Potential for inaccuracy


Whilst every reasonable effort has been made to include correct and up to date information here, you are also advised to consult directly with the Student Centre so that they can provide you with specific and up to date information about fees.

“I was looking to formalise the marketing knowledge I had gained from six years working in the education sector. The Master of Marketing was the perfect opportunity to gain deep theoretical knowledge along with the practical skills high-level marketers need. As part of my marketing consultancy project I worked with YHA Australia – this was a great opportunity for me to work with a real company and add value to their business practices.”
Robert Brunning, Master of Marketing

To help you understand common terms that we use at the University, we offer an online glossary.