This unit presents management, marketing and legal issues that impact on Australian businesses. The management component provides an overview to the key elements in operating a small business within the sport, health or fitness industry. Management concepts that will be covered include business planning, total quality management, operations management, negotiation and leadership. The marketing component introduces marketing strategies such as market planning, market research and market segmentation. All businesses must demonstrate legal compliance. This unit highlights those areas of the law that have particular relevance to businesses operating within the health and fitness industry. Workplace contracts, insurance, sponsorship, consumer protection, liability and legislative obligations (harassment and discrimination) will be discussed. Students will develop an understanding of the various business legal structures and will be able to select an appropriate structure for a business of their choice.
2-hr lecture/week, 1-hr tutorial/week
assignment (35%), end semester exam (65%)