Aviation is an international growth industry offering extensive commercial and employment opportunities in airlines, airports, logistic providers, banks, consultancies and other players of the aviation supply chain. This unit covers all aspects of international business and management along the aviation value chain and analysis from the perspectives of consumers (passengers and cargo), producers, distributors, brokers and investors. Students develop industry skills and an understanding of the strategic management and economics of operating airlines and other aviation entities, including financial analysis, risk management, sustainability, logistics, innovations and implications of competitive strategies for the development of hubs and alliances both in the global and regional/remote context. The growth in air traffic (i.e. in the Asia/Pacific region) creates endless opportunities and the unit thus also covers forecasting, entrepreneurship and the role of the private sector in airline/airport business development. As a result of our strategic partnership with CAPA and a number of airlines and airports, students have access to industry data bases, guest lecturers, company information and aviation contacts/networks.
6 x 3.5 hr lectures, 3 x 3.5 hr seminars, 3 x 3.5 hr workshops.
individual assignment (50%), quiz (10%), presentation (30%), final exam (10%)