This unit introduces students to a range of research methods commonly used in media and communications. Students will participate in exercises to gain hands-on experience and will investigate the importance of methods in scholarly and professional settings. The unit provides an introductory understanding of key research methods and strategies relevant to media and communications 'clusters' such as social media, journalism, public relations, and radio. Students will also write a proposal for an essay or media project, which they have the option to complete in semester two as part of MECO3609.
1x1hr lecture/week, 1x2hr tutorial/week
1x2000wd research essay (50%), 1x2500wd proposal (50%)
18 Senior credit points in Media and Communications